πΉ Job Title: Brand Manager
πΉ Company: Zentiva
πΉ Location: Sofia, Bulgaria
πΉ Job Type: Full-Time
πΉ Category: Pharmaceuticals
πΉ Date Posted: June 6, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have a solid understanding of the pharmaceutical industry and a proven track record in brand management.
β Develop and implement marketing strategies for therapeutic groups in gastroenterology, urology, and rheumatology
β Position products according to short-term and medium-term marketing strategies
β Achieve defined goals for entrusted product groups and ensure long-term brand development
β Conduct market analyses and prepare materials for marketing campaigns
β Collaborate with medical representatives and regional managers to provide recommendations and feedback
β Organize clinical observations, post-marketing, and marketing researches quarterly and analyze already conducted clinical observations
β Organize different types of planned and approved events and activities under the guidance of the Marketing Manager
β Provide complete and up-to-date materials and information about the entrusted products and conduct product training to the medical representatives
β Make double visits with medical representatives and regional managers to give recommendations and feedback, in accordance with the better positioning and presentation of the entrusted products
β Participate in the production planning of the products, carry out quarterly analyzes on the market of monitored products, taking into account market trends and competitors
β Prepare and distribute materials, conduct marketing campaigns and perform constant analysis
ASSUMPTION: The role may involve occasional travel to attend industry events, conferences, or client meetings. The successful candidate will be expected to work independently and manage their time effectively to meet deadlines.
Education: Bachelor's degree or specializations with a focus in Marketing or Business Administration. Master's degree in Medicine, Pharmacy, or a related field is preferred.
Experience: 3 years of experience in the field of healthcare in a similar position in the field of promotion and/or sale of medicinal products; research of market niches and strategies for entering new markets.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in brand management, marketing, or a related field are encouraged to apply. A strong academic background and relevant certifications may also be considered.
Salary Range: The salary range for this position is estimated to be between β¬35,000 and β¬50,000 per year, based on industry standards for a Brand Manager with 3-5 years of experience in the pharmaceutical industry in Bulgaria.
Benefits:
Working Hours: Full-time position with standard working hours from Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's qualifications, experience, and the company's performance. The benefits package is subject to change and may be adjusted based on the company's policies and the candidate's employment status.
Industry: Zentiva operates in the pharmaceutical industry, focusing on the development, manufacturing, and distribution of generic and over-the-counter (OTC) medicines. The company serves over 100 million people in Europe and has a strong presence in key therapeutic areas such as Cardiology & Circulation, Diabetes, Oncology, Respiratory, and CNS.
Company Size: Zentiva is a mid-sized company with approximately 5,000 employees across Europe. This size allows for a more agile and collaborative work environment, with opportunities for growth and development.
Founded: Zentiva was founded in 1488 and has since grown into a Pan-European platform with a strong focus on sustainable growth and expansion across Europe.
Company Description:
Company Specialties:
Company Website: http://www.zentiva.com
ASSUMPTION: Zentiva's focus on generics and OTC products allows for a diverse and dynamic work environment, with opportunities to work on a wide range of products and therapeutic areas.
Career Level: This role is suitable for candidates with 3-5 years of experience in brand management, marketing, or a related field. The position offers opportunities for career growth and development within the company.
Reporting Structure: The Brand Manager will report directly to the Marketing Manager and work closely with medical representatives, regional managers, and other internal stakeholders to achieve the set goals for the entrusted product groups.
Work Arrangement: This is an on-site position based in Sofia, Bulgaria. The successful candidate will be expected to work from the company's office in Sofia-Grad, Bulgaria.
Growth Opportunities:
ASSUMPTION: Zentiva's focus on growth and expansion across Europe provides numerous opportunities for career progression and development within the company.
Office Type: Zentiva's office in Sofia, Bulgaria, is a modern and collaborative workspace designed to foster productivity and innovation.
Office Location(s): U Kabelovny 529/16, DolnΓ MΔcholupy, Prague 10, 102 00, CZ
Geographic Context:
Work Schedule: The work schedule for this position is Monday to Friday, from 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Sofia's vibrant and multicultural environment provides a stimulating and engaging work environment for employees, with numerous opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Marketing Strategy, Product Development, Life Cycle Management, Market Research, Promotional Mix, Clinical Observations, Event Organization, Training, Market Analysis, Budget Management, Communication, Team Collaboration, English Proficiency, Computer Skills, Driving License
ASSUMPTION: Zentiva's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. The interview process may vary depending on the candidate's qualifications and the company's needs.
ASSUMPTION: The successful candidate will be expected to have proficiency in Microsoft Office Suite and be willing to learn and adapt to new tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Zentiva's company culture is built on a foundation of patient-centricity, integrity, collaboration, innovation, and sustainability. The ideal candidate will be able to demonstrate a strong fit with these values and be willing to contribute to a collaborative and inclusive work environment.
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure to meet deadlines and achieve the set goals for the entrusted product groups.
ASSUMPTION: This role offers a unique combination of challenges, opportunities, and rewards for candidates with the right skills, experience, and cultural fit for the company.
ASSUMPTION: The successful candidate will be able to demonstrate their ability to develop and implement effective marketing strategies for a range of products and therapeutic areas, with a focus on achieving the set goals for the entrusted product groups.
ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, the role's priorities and challenges, and the company's commitment to employee growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.