📌 Core Information
🔹 Job Title: Brand Manager, Diablo Immortal
🔹 Company: Activision Blizzard
🔹 Location: Irvine, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 12+ years, including 2+ years in a leadership role
🔹 Remote Status: On-site and remote work
🚀 Job Overview
Key aspects of this role include:
- Leading global brand strategy for Diablo Immortal
- Crafting and executing integrated marketing campaigns
- Collaborating with cross-functional teams for content launches
- Driving player engagement and lifecycle management
- Managing agency relationships and international campaign deployment
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in mobile games marketing to succeed.
📋 Key Responsibilities
✅ Lead brand strategy and evolution for Diablo Immortal across global markets
✅ Develop and execute full-funnel, multi-channel marketing campaigns
✅ Collaborate on go-to-market planning and campaign pillars for key content moments
✅ Drive creative excellence and ensure brand consistency across touchpoints
✅ Serve as cross-functional leader, translating strategy into action across teams
✅ Measure and optimize campaign performance using market insights and player data
✅ Manage agency relationships and ensure on-time, on-brand execution
ASSUMPTION: This role involves frequent collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 12+ years of marketing experience, including 2+ years in a leadership role
Required Skills:
- Proven success leading brand strategy and campaign execution for mobile games
- Deep understanding of mobile user behavior and growth marketing principles
- Strong experience with cross-functional team leadership and agency oversight
- Ability to blend creative instincts with analytical rigor
- Excellent communication, influence, and presentation skills
- Passion for the Diablo franchise and gaming culture
Preferred Skills:
- Experience marketing mobile games in Asia or other high-growth markets
- Prior success with IP collaborations or large-scale tentpole campaigns
- Familiarity with user acquisition, in-game monetization strategy, or performance creative testing
- Knowledge of Diablo Immortal's gameplay, world, and audience expectations
ASSUMPTION: Candidates with a strong background in mobile games marketing and a proven track record in brand management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $87,480 - $161,910 Annual (based on experience and location)
Benefits:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
- 401(k) with Company match, tuition reimbursement, charitable donation matching
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs
Working Hours: 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, with a focus on video games and interactive entertainment
Company Size: 5,001-10,000 employees, with a large global presence
Founded: 2008 (as Activision Blizzard, Inc.)
Company Description:
- Activision Blizzard is a premier developer and publisher of entertainment experiences
- Home to iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft
- Engages tens of millions of players around the world with titles available on various platforms
Company Specialties:
- Video Games
- Entertainment
- Consumer Products
- Media
- Film and TV
- Gaming and Production
Company Website: activisionblizzard.com
ASSUMPTION: Activision Blizzard offers a dynamic and fast-paced work environment, with opportunities for growth and collaboration across various teams and brands.
📊 Role Analysis
Career Level: Experienced professional with a focus on brand management and marketing strategy
Reporting Structure: Reports to the Director of Publishing, Diablo Immortal
Work Arrangement: Hybrid work arrangement, with some work on-site and some work-from-home
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to work on high-profile campaigns and collaborate with various teams
- Chance to develop leadership skills and manage cross-functional teams
ASSUMPTION: This role offers a unique opportunity to work on a high-profile mobile game franchise and contribute to its global brand strategy.
🌍 Location & Work Environment
Office Type: On-site and remote work hybrid arrangement
Office Location(s): Irvine, CA
Geographic Context:
- Irvine is located in Orange County, California, with a Mediterranean climate and numerous outdoor activities
- Close proximity to beaches, mountains, and other attractions
- Strong job market with numerous opportunities in the tech and entertainment industries
Work Schedule: Standard full-time work schedule, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and situational interviews with hiring manager and team members
- Final interview with director or other senior leaders
Key Assessment Areas:
- Brand strategy and campaign development
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns and their impact on player engagement
- Research the Diablo franchise and Diablo Immortal's gameplay to demonstrate your passion and knowledge
ATS Keywords: Brand Strategy, Campaign Execution, Mobile Games Marketing, Cross-Functional Leadership, Creative Development, Market Insights, Player Data Analysis, Agency Management, User Acquisition, In-Game Monetization, Communication Skills, Analytical Skills, Gaming Culture Knowledge, International Campaign Deployment, Growth Marketing Principles
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Integrity
- Fun
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision making and continuous improvement
- Opportunities for growth and professional development
Self-Assessment Questions:
- How have you successfully led brand strategy for a mobile game or entertainment product in the past?
- Can you describe a time when you had to manage multiple agencies and ensure on-time, on-brand execution?
- How do you balance creative instincts with analytical rigor to inform your marketing strategies?
ASSUMPTION: Candidates who align with Activision Blizzard's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple agencies and ensuring consistent brand messaging across platforms
- Balancing creative instincts with data-driven decision making
- Navigating a fast-paced and dynamic work environment
- Adapting to changes in the gaming industry and consumer behavior
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Brand Manager, Diablo Immortal vs. Senior Brand Manager, Call of Duty
- Similarities: Both roles involve leading brand strategy and campaign execution for high-profile gaming franchises
- Differences: Diablo Immortal is a mobile game, while Call of Duty is a console and PC franchise; Diablo Immortal requires a focus on mobile user behavior and growth marketing principles
- Brand Manager, Diablo Immortal vs. Brand Manager, Candy Crush
- Similarities: Both roles involve leading brand strategy and campaign execution for mobile games
- Differences: Diablo Immortal is a live-service ARPG, while Candy Crush is a casual puzzle game; Diablo Immortal requires a focus on player engagement and lifecycle management
- Brand Manager, Diablo Immortal vs. Brand Manager, Overwatch
- Similarities: Both roles involve leading brand strategy and campaign execution for high-profile gaming franchises
- Differences: Overwatch is a console and PC game, while Diablo Immortal is a mobile game; Overwatch requires a focus on esports and competitive gaming
ASSUMPTION: Each role within Activision Blizzard offers unique opportunities and challenges, requiring candidates to tailor their skills and experiences accordingly.
📝 Sample Projects
- Developing and executing a global brand campaign for Diablo Immortal's launch, including regional adaptations and cultural activations
- Collaborating with product marketing and creative teams to define GTM plans and campaign pillars for new class launches and content drops
- Conducting market research and player data analysis to inform brand strategy and campaign optimization
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Brand Manager role for Diablo Immortal.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with product, UA, and regional teams to define GTM plans and campaign pillars?
- What opportunities are there for growth and professional development within the marketing department or the company as a whole?
- How does the company support work-life balance for employees in hybrid work arrangements?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns and their impact on player engagement
- Research the Diablo franchise and Diablo Immortal's gameplay to demonstrate your passion and knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
