📌 Core Information
🔹 Job Title: Brand Manager - Dove
🔹 Company: Unilever
🔹 Location: Nairobi, Kenya
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Power Brand Lead in creating integrated brand plans
- Leading the development and execution of brand activations and retail experiences
- Collaborating with various teams to enhance the shopper journey and drive measurable results
- Managing external activation agency relationships
- Analyzing the performance of brand experiences and tracking key metrics
ASSUMPTION: This role requires a strong understanding of experiential marketing, the beauty industry, and shopper journey optimization. The ideal candidate will have a proven track record in brand activation and project management.
📋 Key Responsibilities
✅ Develop and execute unmissable, engaging, and impactful Power Brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results
✅ Lead the planning and execution of in-store activations, main shelf and additional visibility, retail/sampling experiences, creating memorable moments that enhance the shopper journey, driving penetration, sales, and UBS
✅ Collaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content
✅ Manage external activation agency relationships, providing clear briefs, overseeing development, and ensuring seamless execution within budget and timeline parameters
✅ Analyze the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, sales impact to measure ROI and inform future strategies
ASSUMPTION: The role requires a strong focus on data analysis and reporting to optimize future experiences and demonstrate ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experiential marketing experience (3+ years) with a digital-first approach, preferably within the beauty industry
Required Skills:
- Proven track record in brand activations and project management
- Deep understanding of the beauty industry and target audience/social cohort
- Strong project management and budget management skills
- Confidence with digital marketing channels and their role in amplifying brand experiences
- Data analysis skills to track activation performance and measure ROI
Preferred Skills:
- Experience with visual merchandising, store design, shelf visibility, instore events, and sampling
- Agency experience with diverse experience across multiple brands and projects
ASSUMPTION: While not explicitly stated, a strong understanding of the beauty industry and its trends is essential for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Kenya, the estimated salary range is KES 2,500,000 - KES 3,500,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as required
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty and Personal Care
Company Size: Unilever is a large multinational corporation with over 10,000 employees globally
Founded: 1872, with a rich history and strong brand portfolio
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from foods and beverages to home care and personal care products
- The company is committed to sustainable living and has set ambitious goals to reduce its environmental impact and contribute positively to society
- Unilever offers a dynamic and inclusive work environment, with opportunities for professional growth and development
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse brands and markets.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing function
Reporting Structure: The Brand Manager reports directly to the Head of Demand Creation, East and West Africa
Work Arrangement: On-site, with occasional remote work or flexible hours as required
Growth Opportunities:
- Progression to a Senior Brand Manager or other marketing roles within the organization
- Expansion of responsibilities and leadership opportunities as the brand portfolio grows
- Potential to work on cross-functional projects or assignments, gaining exposure to different aspects of the business
ASSUMPTION: The Brand Manager role offers a unique opportunity to gain experience in brand management, experiential marketing, and shopper journey optimization, with potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Unilever's Nairobi office is located in the Westlands area of the city
Geographic Context:
- Nairobi is the capital and largest city of Kenya, with a population of over 4 million people
- The city is known for its vibrant culture, diverse neighborhoods, and bustling business districts
- Nairobi is a major hub for the East African region, with a thriving consumer market and opportunities for professional growth and development
Work Schedule: Full-time, Monday to Friday, with occasional weekend or evening work as required
ASSUMPTION: Nairobi's dynamic and multicultural environment offers a unique opportunity to gain exposure to diverse consumer segments and market trends, while working for a global leader in the consumer goods industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR team
- On-site interview with the hiring manager and other stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and activation experience
- Understanding of the beauty industry and target audience
- Project management and budget management skills
- Data analysis and reporting capabilities
- Cultural fit and alignment with Unilever's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the beauty industry and Unilever's brand portfolio
- Showcase your ability to develop and execute engaging brand experiences that drive measurable results
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability
- Research Unilever's company culture and values to ensure a strong fit
ATS Keywords: Brand Manager, Brand Activation, Experiential Marketing, Beauty Industry, Shopper Journey, Project Management, Data Analysis, Unilever
ASSUMPTION: Unilever's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Brand activation and event planning tools (e.g., specific to the beauty industry)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace
- Our Values: Our values guide the way we do business every day. They are: Integrity, Respect, Responsibility, and Excellence
Work Style:
- Collaborative and inclusive work environment
- Focus on innovation, big and small, to make our business win and grow
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you demonstrate integrity in your work and personal life?
- Can you provide an example of a time when you showed respect for a diverse team or stakeholder group?
- How do you balance responsibility and excellence in your approach to work and personal development?
ASSUMPTION: Unilever's values-driven culture emphasizes integrity, respect, responsibility, and excellence, with a focus on collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, with tight deadlines and budgets
- Navigating a large, complex organization with diverse brands and markets
- Adapting to changes in the market, consumer behavior, and brand portfolio
- Balancing the need for creativity and innovation with data-driven decision-making and ROI focus
ASSUMPTION: The Brand Manager role presents unique challenges and opportunities for growth and development, requiring strong project management, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position places a stronger emphasis on experiential marketing and shopper journey optimization
- Within the beauty industry, this role offers a unique opportunity to work on a well-established brand with a strong global presence
- Career progression in this role may follow a different path than in other marketing functions, with a focus on brand activation and shopper journey optimization
ASSUMPTION: The Brand Manager role at Unilever offers a unique blend of brand management, experiential marketing, and shopper journey optimization, with opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a brand activation campaign for a new product launch, driving trial, desire, and conversion
- Optimizing the in-store shopping experience for a key brand, enhancing visibility, and driving sales
- Collaborating with influencers and content creators to amplify brand experiences and generate user-generated content
ASSUMPTION: The specific projects and initiatives undertaken in this role will vary depending on the brand portfolio, market trends, and consumer behavior.
❓ Key Questions to Ask During Interview
- Can you describe the brand activation strategy for one of Unilever's key brands, and how it has evolved over time?
- How does the Brand Manager role collaborate with other marketing functions, such as content, digital, and influencer marketing?
- What opportunities are there for career growth and development within the brand management function at Unilever?
- How does Unilever support work-life balance and employee well-being, particularly for roles that may require occasional weekend or evening work?
- Can you provide an example of a successful brand activation campaign that Unilever has executed, and the key learnings from that experience?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability
- Research Unilever's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
