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Brand Manager, Dove - Singapore

Unilever
Full-time
On-site
Singapore, Singapore
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager, Dove - Singapore

πŸ”Ή Company: Unilever

πŸ”Ή Location: Singapore, Singapore

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-28

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the development and implementation of the Brand Marketing Plan
  • Overseeing a multi-functional team to ensure successful execution in the marketplace
  • Analyzing brand performance and identifying growth opportunities
  • Managing day-to-day operations and relationships with key stakeholders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Lead the development of the Brand Marketing Plan

βœ… Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans

βœ… Lead in innovation, activation, advertising, and promotion for the deployment of a Brand Marketing Plan and budget

βœ… Analyze brand Profit and Loss (P&L) and drive the profitability of the brand

βœ… Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities

βœ… Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies

βœ… Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality

βœ… Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets

βœ… Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues

βœ… Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning

ASSUMPTION: This role involves a high level of responsibility and requires strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or equivalent

Experience: Minimum of 5 years of experience in brand management or marketing, preferably in the consumer goods industry

Required Skills:

  • Proven track record of delivering topline and marketing KPIs (driving share and penetration)
  • Experience in managing agencies
  • Experience in managing digital channels and programs: Digital demand creation and fulfillment

Preferred Skills:

  • Proven experience in developing and implementing effective and integrated brand plans

ASSUMPTION: Candidates with experience in the consumer goods industry and a strong background in digital marketing are highly desirable.

πŸ’° Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for a Brand Manager role in Singapore with 5-10 years of experience)

Benefits:

  • Medical and dental insurance
  • Retirement savings plan
  • Life and disability insurance
  • Employee assistance program
  • Flexible work arrangements

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Goods

Company Size: 10,001+ employees (Global), Large local presence in Singapore

Founded: 1872, with a strong presence in Singapore since the 1930s

Company Description:

  • Unilever is a global consumer goods company with a wide portfolio of brands across food, home care, personal care, and refreshment categories
  • Committed to sustainability and creating a positive impact on the world through its business
  • Offers a dynamic and inclusive work environment with opportunities for growth and development

Company Specialties:

  • Consumer Goods
  • Marketing & Advertising
  • Retail
  • Purpose
  • FMCG
  • Digital
  • Ice Cream
  • Nutrition
  • Sustainability
  • Beauty & Wellbeing
  • Innovation
  • Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.

πŸ“Š Role Analysis

Career Level: Mid-level to senior role with potential for career growth within the organization

Reporting Structure: Reports directly to the Marketing Manager, with cross-functional collaboration with various teams

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

  • Potential to work on global brand projects and collaborate with senior stakeholders
  • Opportunities for career progression within the marketing function or broader organization
  • possibility to gain experience in different categories and brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Unilever Campus, Singapore

Geographic Context:

  • Singapore is a multicultural city-state and island country in Southeast Asia
  • Known for its business-friendly environment, high quality of life, and excellent infrastructure
  • Offers a vibrant and multicultural work environment with a wide range of amenities and recreational activities

Work Schedule: Monday to Friday, with flexible work arrangements available

ASSUMPTION: The Unilever Campus in Singapore offers a modern and collaborative work environment, with easy access to amenities and recreational activities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and relevant stakeholders
  • Final round interview with senior leadership

Key Assessment Areas:

  • Brand management and marketing skills
  • Strategic thinking and planning
  • Leadership and team management skills
  • Cross-functional collaboration and stakeholder management
  • Digital marketing and analytics skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the brand and the consumer goods industry
  • Prepare examples of your past brand management and marketing achievements

ATS Keywords: Brand Management, Marketing, Innovation, Advertising, Digital Marketing, Consumer Insights, Project Management, Budget Management, Communication, Strategic Planning, Collaboration, Analytical Skills, Problem Solving, Creativity, Multitasking, Growth Mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Workspace
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)
  • Social media management platforms (e.g., Hootsuite, Sprout Social, etc.)

ASSUMPTION: This role requires proficiency in marketing automation and analytics tools, as well as project management and social media management platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Our Purpose: To make sustainable living commonplace
  • Our Vision: To be the global leader in sustainable business
  • Our Mission: To meet everyday needs for a better future
  • Our Values: Integrity, Respect, Responsibility, and Pioneering

Work Style:

  • Collaborative and team-oriented
  • Results-driven and action-oriented
  • Innovative and forward-thinking
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you align with Unilever's purpose and values?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Unilever values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and sustainability.

⚠️ Potential Challenges

  • Managing a large portfolio of brands and products
  • Balancing global brand strategy with local market realities
  • Keeping up with the fast-paced nature of the consumer goods industry
  • Managing a multi-functional team with varying priorities and workloads

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the consumer goods industry.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager roles in other consumer goods companies may have a different focus on specific brands or categories
  • Brand Manager roles in other industries may have a different scope and focus on B2B or B2C markets
  • Career progression in this role may follow a similar path to other brand management roles within Unilever or the consumer goods industry

ASSUMPTION: This role offers a unique opportunity to work on a well-known global brand within the consumer goods industry.

πŸ“ Sample Projects

  • Developing and implementing a successful brand marketing plan for Dove in Singapore
  • Managing the launch of a new Dove product in the Singapore market
  • Conducting consumer research and analysis to inform brand strategy and positioning

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other marketing teams and functions within Unilever?
  • What opportunities are there for professional development and growth within this role?
  • How does Unilever support work-life balance for its employees?
  • What are the key challenges facing the Dove brand in the Singapore market?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to understanding the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your past brand management and marketing achievements
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.