📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Avery Dennison
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth and customer satisfaction in the apparel industry
- Leading complex project management and defining new program requirements
- Managing end-to-end sales processes and maintaining customer relationships
- Collaborating across teams to support sales growth and product development initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Understand and influence customer's business model and objectives to ensure their success
✅ Oversee and manage the product development process from customer briefing to final approval, deployment, and order acceptance
✅ Oversee the end-to-end sales process, including inventory reports, customer sales reports, and product development trackers using digital systems and processes
✅ Develop and present global price proposals and escalate price approval in competitive bidding processes
✅ Resolve complex order, quality, or deployment issues to ensure high levels of client satisfaction
✅ Maintain and strengthen customer relationships by answering questions and providing detailed information about our services
✅ Strong experience and proficiency in prospecting, social selling, and customer outreach
✅ Participate in store audits, lead customer meetings, and maintain account planners
✅ Stay up-to-date on industry trends and product innovations
✅ Collaborate across different teams to support sales growth and product development initiatives
✅ Mentor and guide Associate Brand Managers, acting as a point of escalation and source of guidance
ASSUMPTION: This role involves a high degree of customer interaction and requires strong problem-solving skills to address complex issues.
🎯 Required Qualifications
Education: Bachelor's degree in business management, sales, or related field.
Experience: Minimum 3 years of experience in the apparel industry, product management, or related roles.
Required Skills:
- Proven customer service, communication, and presentation skills
- Demonstrated ability to lead multiple projects and meet tight deadlines
- Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases
- Strong data analytics skillset to drive decision-making; comfortable with quantitative analysis and storytelling using data
- Adept at building and maintaining strong relationships with clients and partners
Preferred Skills:
- Fluency in additional languages
- Experience with CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Candidates with experience in the apparel industry or related fields will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level brand management roles in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Avery Dennison products
- Tuition reimbursement for job-related courses
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving a wide range of sectors, including apparel, home and personal care, food and grocery, and automotive.
Company Size: Avery Dennison is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global Fortune 500 company.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company that provides branding and information solutions to optimize labor and supply chain efficiency, reduce waste, and advance sustainability and transparency.
- The company offers labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and products that enhance branded packaging and carry or display information that improves the customer experience.
- Avery Dennison serves various industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager or Director of Brand Management.
Work Arrangement: This role is on-site, with the primary work location being the Avery Dennison office in Los Angeles, California. Occasional travel may be required (up to 30% annually).
Growth Opportunities:
- Advancement to Senior Brand Manager or Director of Brand Management roles
- Expansion into other product categories or geographic regions
- Development of leadership and mentoring skills through guiding Associate Brand Managers
ASSUMPTION: This role offers significant growth potential within a large, established organization.
🌍 Location & Work Environment
Office Type: Avery Dennison's Los Angeles office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms.
Office Location(s): 767 South Alameda Street, Los Angeles, California, 90021, United States
Geographic Context:
- Los Angeles is a large, diverse city with a thriving apparel industry
- The office is located in the Arts District, close to public transportation and various amenities
- The city offers a mix of urban and suburban living options, with a mild Mediterranean climate
Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project demands. Occasional overtime may be required to meet deadlines.
ASSUMPTION: The Los Angeles office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Brand Management or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage complex projects
- Communication and presentation skills
- Customer relationship management and sales skills
- Industry knowledge and understanding of Avery Dennison's products and services
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your project management, customer relationship management, and sales skills
- Research Avery Dennison's products, services, and industry presence to demonstrate your understanding of the company and its offerings
ATS Keywords: Brand Management, Apparel Industry, Project Management, Sales Support, Customer Relationship Management, Product Development, Data Analytics, Communication, Presentation Skills, Social Selling, Prospecting, Mentoring, Industry Trends, Collaboration, Problem Solving, Flexibility, Technical Skills, Quantitative Analysis
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Oracle SalesCloud
- Oracle Commerce Cloud
- Eloqua
- Pricing and product specification tooling
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Microsoft Office (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to manage projects, sales processes, and customer relationships.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Innovation
- Performance
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on customer success
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you have a proven track record of driving business growth and customer satisfaction?
ASSUMPTION: Candidates who align with Avery Dennison's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing complex projects and tight deadlines
- Developing and maintaining strong relationships with clients in a competitive industry
- Adapting to a fast-paced, dynamic work environment
- Occasional travel requirements (up to 30% annually)
ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-focused mindset, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Brand Manager vs. Product Manager: While both roles involve product development and management, the Brand Manager focuses more on customer relationships, sales, and market positioning, while the Product Manager is responsible for the product's lifecycle and features.
- Apparel Industry vs. Other Industries: The apparel industry is fast-paced and trend-driven, with a strong focus on innovation and customer preferences. Other industries may have different cycles and priorities.
- Mid-level vs. Senior-level Roles: Mid-level roles, such as Brand Manager, focus on day-to-day management and execution, while senior-level roles, such as Director of Brand Management, involve strategic planning, team leadership, and cross-functional collaboration.
ASSUMPTION: Understanding the differences between related roles and industries can help candidates determine if this role is the right fit for their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Managing a product recall and ensuring customer satisfaction throughout the process
- Conducting market research to identify trends and opportunities in the apparel industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the brand in the next 12-24 months, and how can this role address them?
- How does this role collaborate with other departments, such as product development, marketing, and sales?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Avery Dennison support the growth and development of its Brand Managers?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your project management, customer relationship management, and sales skills
- Research Avery Dennison's products, services, and industry presence to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
