📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: B&G Foods Inc.
🔹 Location: Parsippany, NJ
🔹 Job Type: Full-Time
🔹 Category: Food & Beverage Services
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of large grocery brands
- Developing and implementing long-term strategies
- Collaborating with cross-functional teams for brand initiatives
- Analyzing and interpreting data to make business recommendations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands
✅ Led cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
✅ Manage business analytics, forecasting, and planning.
✅ Develop and implement all consumer and shopper marketing programs.
✅ Efficiently manage all marketing and advertising budgets to achieve brand objectives.
✅ Develop long-term growth strategies.
✅ P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.
✅ Develop and execute annual marketing plans and 3-5 year strategic plans.
✅ Work closely with Sales Management to implement and analyze trade promotions.
✅ Analyze and monitor brand and category performance using internal and external data. Recommend and implement action plans.
✅ Recommend designers and printers for new label/packaging designs and manufacturing.
✅ Recommend new product development and selection for the assigned brand.
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 10 years of marketing experience in consumer products, preferably in food
Required Skills:
- Strong business acumen and knowledge of the industry and retail landscape
- Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills
- Proficient in Microsoft Suite
- Strong communication skills, both verbal and written
- Must be detail-oriented and organized
- Must have strong creative skills
- Must have an entrepreneurial spirit, be a self-starter, and be a results-oriented individual
Preferred Skills:
- Experience with Nielsen/IRI data analysis
- Familiarity with Brio data platform
ASSUMPTION: Candidates with experience in the food industry and familiarity with relevant data platforms will be at an advantage.
💰 Compensation & Benefits
Salary Range: $101,897 - $169,829 per year
Benefits:
- Comprehensive health coverage
- Paid time off
- Medical, prescription drugs, dental, and vision coverage
- Life, disability, and AD&D insurance
- 401(k) plan
- Flexible spending accounts
- Tuition reimbursement program
- Employee assistance programs
- Telemedicine
- Work-life balance
- Employee discounts
- Wellness program
- Paid parental leave
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with 10+ years of experience in the food industry.
📌 Applicant Insights
🔍 Company Context
Industry: B&G Foods operates in the competitive food and beverage services industry, with a focus on shelf-stable and frozen foods.
Company Size: B&G Foods is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1889, with a rich history and numerous iconic brands.
Company Description:
- B&G Foods is a publicly traded company (NYSE: BGS) that manufactures, sells, and distributes high-quality, branded shelf-stable and frozen foods.
- The company's portfolio includes over 50 iconic brands, such as B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Maple Grove Farms, Dash, Crisco, Clabber Girl, Ortega, Polaner, Spice Islands, and Victoria.
- B&G Foods is committed to delivering best-in-class brands and recruiting top talent to drive sustained growth and long-term success.
Company Specialties:
- CPG (Consumer Packaged Goods)
- Foods
- Shelf products
- Market
- Snacks
- Grocery
- Manufacturing
- Sales
- Branding
Company Website: www.bgfoods.com
ASSUMPTION: B&G Foods' extensive brand portfolio and mid-sized company structure offer a dynamic and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid to senior level, requiring a high degree of expertise and experience in marketing and brand management.
Reporting Structure: The Brand Manager reports directly to the Senior Brand Manager or Marketing Director and may oversee junior team members or external agencies.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Progression to Senior Brand Manager or Marketing Director roles
- Expansion into new product development or innovation teams
- Potential to manage larger brand portfolios or enter new markets
ASSUMPTION: With the company's diverse brand portfolio and growth plans, there are ample opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: The office is a modern, corporate environment with open-plan workspaces and dedicated meeting rooms.
Office Location(s): 4 Gatehall Dr, Parsippany, New Jersey 07054, US
Geographic Context:
- Parsippany is located in Morris County, New Jersey, approximately 30 miles west of New York City.
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and outdoor recreation.
- New Jersey has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work for specific projects or events.
ASSUMPTION: The Parsippany office location provides easy access to major transportation networks and offers a convenient commute for many employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management expertise
- Data analysis and interpretation skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your familiarity with relevant data platforms and tools.
- Prepare examples of your ability to analyze data, develop strategies, and implement marketing campaigns.
- Research B&G Foods' brand portfolio and be ready to discuss how your experience and skills align with the company's mission and values.
ATS Keywords: Brand Management, Marketing Strategy, Data Analysis, Consumer Marketing, Shopper Marketing, Nielsen, IRI, Brio, P&L, Trade Promotions, Packaging Design, New Product Development
ASSUMPTION: B&G Foods uses an Applicant Tracking System (ATS) to screen and organize job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Nielsen, IRI, Brio)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with relevant data analysis tools and marketing automation platforms can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Accountability
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Results-driven and entrepreneurial
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you demonstrate strong integrity and accountability in your professional and personal life?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in collaborative, team-oriented settings and enjoy working with cross-functional teams?
ASSUMPTION: B&G Foods values employees who embody their core values and demonstrate a strong work ethic, adaptability, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple brands and projects simultaneously can be challenging and require strong organizational skills.
- Working in a fast-paced, dynamic environment may lead to occasional overtime or weekend work.
- The competitive food and beverage services industry can present unique challenges and require continuous adaptation and innovation.
- Parsippany's urban-suburban location may have traffic congestion during peak commuting hours.
ASSUMPTION: Prospective candidates should be aware of these potential challenges and assess their ability to thrive in a demanding, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position may have a larger brand portfolio and require more strategic thinking and leadership.
- In the food and beverage industry, this role may have more exposure to retail and consumer data, as well as trade promotions and pricing strategies.
- Career progression in this role may involve moving into senior brand management or marketing director positions, or expanding into new product development or innovation teams.
ASSUMPTION: Candidates should research similar roles in the food and beverage industry to better understand the unique aspects of this position and its potential career growth opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for a new product launch, including consumer and shopper marketing initiatives, pricing, and promotional tactics.
- Analyzing and optimizing brand performance using Nielsen, IRI, and Brio data, and recommending action plans to improve sales and market share.
- Managing a cross-functional team to execute a packaging redesign project, including coordinating with designers, printers, and manufacturing partners.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative aspects of the Brand Manager role at B&G Foods.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio I would be managing in this role?
- How does this role collaborate with the Sales and Trade Marketing teams?
- What are the most significant challenges facing the brands in my portfolio, and how can I address them?
- What opportunities are there for career growth and development within the Marketing department and the company as a whole?
- How does B&G Foods support work-life balance for its employees?
ASSUMPTION: These interview questions can help candidates better understand the role, the company culture, and the opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your familiarity with relevant data platforms and tools.
- Prepare examples of your ability to analyze data, develop strategies, and implement marketing campaigns.
- Research B&G Foods' brand portfolio and be ready to discuss how your experience and skills align with the company's mission and values.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
