📌 Core Information
🔹 Job Title: Brand Manager Energy Drink
🔹 Company: AB InBev
🔹 Location: Leuven, Flanders, Belgium
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Associate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading day-to-day management of EZY in Belgium
- Driving product launches and go-to-market plans
- Implementing full 360° brand plans
- Collaborating with global and local agencies
- Optimizing media spend within budget
ASSUMPTION: This role requires a strong operational focus, with a significant portion of time dedicated to day-to-day management and execution. It also involves strategic planning and collaboration with various stakeholders.
📋 Key Responsibilities
✅ Lead the day-to-day management of EZY in Belgium, collaborating with Business Unit stakeholders and cross-functional teams to ensure smooth operational delivery.
✅ Drive the planning and execution of product launches and go-to-market plans.
✅ Own the implementation of full 360° brand plans, covering communication, trade execution, and in-market activation to scale the brand in line with commercial objectives.
✅ Work closely with global and local agencies to ensure timely delivery of high-impact campaign materials and assets suited to our audiences.
✅ Review, assess, and provide operational feedback on creative marketing assets used in both above-the-line and below-the-line channels.
✅ Partner with media and connections teams to optimize media spend and execution within budget.
✅ Deliver monthly performance reporting to track execution results and support decision-making.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. It requires strong project management skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of practical experience in innovation, brand management, trade marketing, or category management, with a strong affinity for product launch activities
Required Skills:
- Project management skills
- Confident communication with senior stakeholders, agencies, and cross-functional partners
- Fluency in English and Dutch
Preferred Skills:
- Experience in the beverage industry
- Knowledge of the energy drink market
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong skill set are more important for success in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for an Associate-level Brand Manager in Belgium)
Benefits:
- Competitive bonus
- Flexible rewards system (smartphone, bike lease, internet at home, extra pension plan, etc.)
- Quarterly vouchers to taste delicious beers
- Compensation & seniority days in addition to legal holidays (40 days total)
- Meal vouchers, allowances, gift per company policy
- Unique parental leave
- Competitive life insurance, disability & medical plan
- Learning & development opportunities (LinkedIn Learning/Workday Learning/Mentoring)
- Multiple physical & mental wellbeing support initiatives
Working Hours: Full-time, with standard office hours (8:00 AM - 5:00 PM) and flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for an Associate-level Brand Manager in Belgium. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage manufacturing, with a focus on beer and energy drinks
Company Size: 10,001+ employees, providing a large, diverse work environment with ample growth opportunities
Founded: 1366 (as a brewery), with a rich history and global presence
Company Description:
- AB InBev is the world's largest brewer, with a portfolio of over 500 iconic brands, including global classics like Budweiser, Corona, and Stella Artois
- The company is committed to building great brands, brewing the best beers using the finest ingredients, and making a meaningful impact in the world
- AB InBev has a diverse, global workforce of approximately 167,000 colleagues based in nearly 50 countries worldwide
Company Specialties:
- Beer production and sales
- Premium drinks
- Marketing
- Innovation
- Sustainability
- Social responsibility
- Brand management
- E-commerce
Company Website: http://www.ab-inbev.com/
ASSUMPTION: AB InBev's large size and global presence offer numerous opportunities for career growth and development. The company's long history and commitment to sustainability and social responsibility provide a stable, values-driven work environment.
📊 Role Analysis
Career Level: Associate (2-5 years of experience)
Reporting Structure: This role reports directly to the Beyond Beer team and collaborates with Business Unit stakeholders and cross-functional teams
Work Arrangement: On-site, with flexibility for remote work based on project demands
Growth Opportunities:
- Progression to a Senior Brand Manager role within the Beyond Beer team
- Expansion into other brands or markets within AB InBev's global portfolio
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role offers significant growth potential within AB InBev's global organization, with opportunities to advance within the Beyond Beer team or explore new brands and markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Leuven, Belgium
Geographic Context:
- Leuven is a vibrant university city located in the Flemish region of Belgium, offering a high quality of life with rich cultural, historical, and culinary experiences
- The city is well-connected by public transportation, with easy access to Brussels and other major cities in Belgium and Europe
- Leuven has a dynamic startup ecosystem and is home to several innovative tech and biotech companies
Work Schedule: Full-time, with standard office hours (8:00 AM - 5:00 PM) and flexibility for project demands
ASSUMPTION: Leuven offers a high quality of life, with a vibrant cultural scene, excellent education, and a strong job market. The city's central location in Europe provides easy access to international travel and opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Beyond Beer team and relevant stakeholders
- Final interview with the Beyond Beer team lead
Key Assessment Areas:
- Operational skills and project management capabilities
- Strategic thinking and brand management expertise
- Communication and collaboration skills
- Cultural fit and alignment with AB InBev's values
Application Tips:
- Highlight relevant experience in brand management, trade marketing, or category management, with a focus on product launch activities
- Demonstrate strong project management skills and the ability to work effectively with cross-functional teams
- Showcase your understanding of the energy drink market and AB InBev's brand portfolio
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Brand management, product launch, trade marketing, category management, project management, energy drink, beer, AB InBev
ASSUMPTION: AB InBev's interview process is designed to assess candidates' operational skills, strategic thinking, and cultural fit. The company values candidates who can demonstrate a strong understanding of the brand management process and a passion for the energy drink market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with marketing automation platforms and data analysis tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: We encourage our employees to think beyond the ordinary and push the boundaries of what's possible
- Own It: We empower our employees to take responsibility for their actions and decisions, and to own their results
- Do What's Right: We expect our employees to act with integrity and make decisions that align with our company's values and ethical standards
Work Style:
- Collaborative: We foster a culture of teamwork and cross-functional collaboration
- Agile: We embrace change and adapt to new challenges and opportunities
- Results-driven: We focus on delivering results and achieving our goals, with a strong commitment to continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving product launches and managing brands in a fast-paced environment?
- Are you comfortable working with senior stakeholders and cross-functional teams to deliver results?
- Do you share AB InBev's commitment to dreaming big, owning it, and doing what's right?
ASSUMPTION: AB InBev values employees who are collaborative, agile, and results-driven, with a strong commitment to the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with global and local agencies to ensure timely delivery of campaign materials
- Optimizing media spend within budget while maintaining brand visibility and impact
- Adapting to changes in the energy drink market and consumer behavior
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and adapt to changes in the market and consumer behavior.
📈 Similar Roles Comparison
- This role is unique within AB InBev's portfolio, focusing specifically on the energy drink market and the EZY brand
- Compared to other brand management roles within the company, this position requires a stronger operational focus and a deeper understanding of the energy drink market
- Career progression in this role may lead to opportunities in other brands or markets within AB InBev's global portfolio, with potential for advancement to a Senior Brand Manager or similar position
ASSUMPTION: While this role shares similarities with other brand management positions within AB InBev, it is unique in its focus on the energy drink market and requires a strong operational skill set and deep understanding of the energy drink consumer.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new energy drink flavor launch in Belgium
- Collaborating with global and local agencies to create high-impact campaign materials and assets for the EZY brand
- Optimizing media spend and execution for the EZY brand in Belgium, ensuring maximum impact within budget constraints
ASSUMPTION: These sample projects illustrate the operational and strategic aspects of this role, highlighting the need for strong project management skills and a deep understanding of the energy drink market and consumer behavior.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and stakeholders within AB InBev?
- What are the most challenging aspects of managing the EZY brand in Belgium?
- How does AB InBev support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role. They also demonstrate the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AB InBev careers portal
- Tailor your resume to highlight relevant experience in brand management, trade marketing, or category management, with a focus on product launch activities
- Prepare a cover letter that demonstrates your understanding of the energy drink market and AB InBev's brand portfolio, and explains why you are a strong fit for this role
- Prepare for the interview by researching AB InBev's company history, values, and brand portfolio, and by practicing thoughtful questions to ask the interviewer
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
