📌 Core Information
🔹 Job Title: Brand Manager Essential Health GCC
🔹 Company: Kenvue
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing a brand or segment with some support from the line manager
- Driving market and consumer research, and competitive intelligence
- Developing and executing brand plans to deliver financial and market share commitments
- Collaborating with cross-functional teams to ensure brand strategy execution
- Building effective relationships with internal and external partners
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving brand growth and market share.
📋 Key Responsibilities
✅ Gather market and consumer insights for key brands with some support from the line manager
✅ Apply market and competitor information to prepare short to mid-term brand objectives
✅ Develop and deliver brand strategy aligned with business and category strategies
✅ Develop consumer-relevant brand marketing mixes to drive growth and deliver value
✅ Develop annual brand marketing plans to meet Share, NTS, GP, and brand contribution requirements
✅ Ensure implementation of annual brand marketing plans and its components
✅ Develop sustainable and meaningful brand product pipelines
✅ Deliver brand NPD projects on time and in full, meeting Share, NTS, and GP aspirations
✅ Build effective working relationships with internal and external partners
✅ Accountable for financial and market performance of the brand
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management or a related role
Required Skills:
- Analytical thinking
- Business acumen
- Change leadership
- Coaching and knowledge transfer
- Managing complexity
- Communication and presentation skills
- Decision-making and problem-solving
- Delegation
- Emotional intelligence
- Financial management
- Relationship building
- Value chain understanding
- Leadership
- People management
- Strategic thinking
- Media and content creation capability
Preferred Skills:
- Experience within media and PR/influencer campaigns and content creation
ASSUMPTION: A strong background in brand management, coupled with excellent analytical and communication skills, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: AED 250,000 - 350,000 per annum ( Industry standard for mid-senior level brand management roles in Dubai )
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on products
- Opportunities for professional development
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is based on industry standards for mid-senior level brand management roles in Dubai, with benefits packages varying by company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Kenvue operates in the consumer health and personal care products industry, with a focus on essential health and beauty categories
Company Size: Kenvue is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration
Founded: Kenvue was founded in 2023, following the spin-off from Johnson & Johnson
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue
- Built on over a century of heritage and propelled forward by science
- Iconic brands include Aveeno®, BAND-AID®, Johnson’s®, Listerine®, Neutrogena®, Tylenol®, and Zyrtec®
Company Specialties:
- Consumer Health
- CPG
- Essential Health
- Skin Health & Beauty
- Self Care
- Digital
- Brand Marketing
- Supply Chain
- Retail Health
Company Website: kenvue.com
ASSUMPTION: Kenvue's large size and extensive brand portfolio offer applicants a diverse range of career opportunities and learning experiences.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: Reports to the Senior Brand Manager Essential Health
Work Arrangement: Fully on-site, with flexibility for remote work as needed
Growth Opportunities:
- Progression to Senior Brand Manager or other senior roles within the organization
- Expansion of responsibilities and brand portfolio over time
- Opportunities for international assignments and exposure to global brands
ASSUMPTION: This role offers strong growth potential within the organization, with opportunities for career advancement and increased responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Dubai Healthcare City
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global hub for business and tourism, with a multicultural and diverse population
- Dubai Healthcare City is a dedicated healthcare zone, providing easy access to medical facilities and services
- Dubai offers a high standard of living, with excellent dining, entertainment, and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management experience and achievements
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of brand marketing campaigns or projects you've led, including results and impact
- Research Kenvue's brand portfolio and be ready to discuss how your experience aligns with their brand strategy
ATS Keywords: Brand Management, Market Research, Competitive Intelligence, Brand Strategy, Brand Marketing, Cross-Functional Teams, Financial Performance, Market Performance
ASSUMPTION: Kenvue's recruitment process is designed to assess candidates' brand management experience, strategic thinking, and cultural fit, with a focus on driving brand growth and market share.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
ASSUMPTION: Familiarity with these tools is expected, with the opportunity to learn and utilize new tools as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- High Integrity
- Solution-oriented
- Put people first
Work Style:
- Collaborative and team-focused
- Results-driven and performance-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated high integrity in previous brand management roles?
- Can you provide an example of a time when you solved a complex brand challenge and drove results?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Kenvue values candidates who embody their core values, demonstrate strong brand management experience, and align with their collaborative and performance-driven work style.
⚠️ Potential Challenges
- Managing multiple brands or brand segments simultaneously
- Balancing short-term brand performance with long-term brand strategy
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to a dynamic and evolving market landscape
ASSUMPTION: These challenges can be overcome with strong brand management skills, strategic thinking, and effective stakeholder management.
📈 Similar Roles Comparison
- This role differs from other brand management roles in its focus on the GCC region and the management of essential health brands
- Kenvue's large brand portfolio and global presence offer unique opportunities for career growth and brand exposure
- This role may have a broader scope and higher level of responsibility than similar roles in smaller organizations
ASSUMPTION: This role offers a unique opportunity to manage essential health brands in the GCC region, with the potential for international assignments and brand exposure within Kenvue's global portfolio.
📝 Sample Projects
- Developing and executing a brand marketing campaign for a new product launch in the GCC region
- Conducting market research and competitive analysis to inform brand strategy and positioning
- Managing a brand rebranding project, including consumer research, packaging design, and launch execution
ASSUMPTION: These sample projects illustrate the range of brand management responsibilities and the opportunity to drive brand growth and market share in the GCC region.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader brand management structure within Kenvue?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kenvue support the professional development and growth of its brand management team?
- What are the key challenges facing the essential health brands in the GCC region, and how can this role address them?
- How does Kenvue approach cross-functional collaboration and stakeholder management within its brand management teams?
ASSUMPTION: These questions demonstrate a strategic and proactive approach to understanding the role, the organization, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kenvue careers portal
- Tailor your resume and cover letter to highlight relevant brand management experience and achievements
- Prepare examples of brand marketing campaigns or projects you've led, including results and impact
- Research Kenvue's brand portfolio and be ready to discuss how your experience aligns with their brand strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
