Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Monster Brewing Company

🔹 Location: Corona, CA

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 1-3 Years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to attract and retain customers
• Conducting market research to determine market requirements for existing and future projects
• Deploying successful marketing campaigns and owning implementation from ideation to execution
• Expanding and developing marketing platforms
• Building strategic relationships and partnerships with key industry players, agencies, and vendors

ASSUMPTION: This role requires a strong understanding of creative marketing strategies, project management, and performance measurement. The ideal candidate will be metrics-driven, have excellent communication skills, and be able to work collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Develops strategies and tactics to get the word out about our company and drive qualified traffic

✅ Conducts market research to determine market requirements for existing and future projects

✅ Deploys successful marketing campaigns and owns implementation from ideation to execution

✅ Expands and develops marketing platforms

✅ Builds strategic relationships and partners with key industry players, agencies, and vendors

✅ Measures and reports performance of marketing campaigns

✅ Delivers marketing within budget

✅ Creates marketing presentations

✅ Supports development of innovation pipeline

✅ Identifies areas for process improvement

✅ Monitors industry best practices and competitive deep dives

✅ Ensures continuous and comprehensive training

✅ Performs other related duties as required or assigned

ASSUMPTION: This role requires a high level of initiative, creativity, and attention to detail. The Brand Manager will be expected to work independently and collaboratively to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor’s Degree Required

Experience: 1-3 Years

Required Skills:

• Knowledge of creative marketing strategies, concepts, and practices
• Knowledge of project management and performance measurement
• Skill in problem-solving and metrics-driven thinking
• Skill in effective communication
• Skill in presentation
• Ability to work in a collaborative environment
• Ability to think creatively within deadlines and pay acute attention to detail

Preferred Skills:

• Experience in the beverage industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the beverage industry and fluency in Spanish may be beneficial for this role due to the company's focus on craft beer and potential Hispanic market.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or campaigns.

ASSUMPTION: The salary range provided is based on industry standards for a Brand Manager role with 1-3 years of experience in the beverage industry. Benefits are typical for a company of this size in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Monster Brewing Company is a craft brewery collective, focusing on innovative and disruptive beer brands.

Company Size: 501-1,000 employees. This size allows for a mid-sized company culture with opportunities for growth and collaboration.

Founded: 2015. The company was founded as CANarchy Craft Brewery Collective and rebranded as Monster Brewing Company in 2021.

Company Description:

• Monster Brewing Company is a disruptive collective of craft breweries, focusing on innovative and high-quality beer brands
• The company offers a portfolio of beer brands, including Jai Alai® IPA, Dale’s Pale Ale®, Dallas Blonde®, and Wild Basin® hard seltzers
• In addition to beer, the company also distributes Monster Tour Water, still and sparkling water beverages, and Revitalyte, a rapid hydration drink

Company Specialties:

• Manufacturing
• Beverage
• and Beverage Alcohol

Company Website: https://www.canarchy.beer/

ASSUMPTION: Monster Brewing Company is known for its innovative and disruptive approach to the craft beer industry. The company values creativity, collaboration, and a strong work ethic.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for a professional with 1-3 years of experience in marketing or a related field.

Reporting Structure: The Brand Manager reports directly to the VP of Commercial Development and does not manage others.

Work Arrangement: On-site, with occasional remote work for events or campaigns. The office is located in Corona, CA.

Growth Opportunities:

• Potential advancement to Senior Brand Manager or Marketing Manager roles as the company grows
• Opportunities to work on new product launches and innovation projects
• Chance to gain experience in a fast-paced, dynamic industry

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand its portfolio and enter new markets.

🌍 Location & Work Environment

Office Type: Corporate office with a casual, creative atmosphere. The office is located in Corona, CA, and offers amenities such as a game room, fully stocked kitchen, and outdoor patio.

Office Location(s): 1 Monster Way, Corona, CA 92879

Geographic Context:

• Corona is located in Riverside County, California, approximately 50 miles southeast of Los Angeles
• The area offers a mix of urban and suburban living, with a cost of living slightly lower than the national average
• Corona is home to numerous parks, museums, and cultural attractions, as well as a vibrant food and beverage scene

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or campaigns.

ASSUMPTION: The work environment at Monster Brewing Company is collaborative and creative, with a strong emphasis on teamwork and innovation. The company offers a competitive benefits package and opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager (VP of Commercial Development)
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and performance measurement
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the craft beer industry and Monster Brewing Company's unique value proposition
• Prepare examples of successful marketing campaigns you've developed and executed
• Research the company's portfolio of beer brands and be prepared to discuss how you would approach marketing each brand

ATS Keywords: Marketing strategy, campaign development, project management, performance measurement, communication, presentation, creative, collaboration, attention to detail

ASSUMPTION: The application process for this role is competitive, and candidates with relevant marketing experience and a strong understanding of the craft beer industry will be most successful.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Monster Brewing Company may vary, but the list above represents common tools used in marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Monster Brewing Company values creativity and disruption in the craft beer industry
• Collaboration: The company fosters a collaborative work environment where employees can learn from one another and work together to achieve common goals
• Quality: Monster Brewing Company is committed to producing high-quality beer and ensuring customer satisfaction

Work Style:

• Fast-paced: The company operates in a fast-paced, dynamic environment, and employees must be able to adapt to change and meet tight deadlines
• Creative: Monster Brewing Company values innovative thinking and encourages employees to approach problems from unique perspectives
• Collaborative: The company fosters a collaborative work environment where employees can learn from one another and work together to achieve common goals

Self-Assessment Questions:

• Do you have experience developing and executing successful marketing campaigns in the beverage industry?
• Are you comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?
• Do you have strong communication and presentation skills, and are you able to work effectively with a diverse range of stakeholders?

ASSUMPTION: Candidates who are passionate about craft beer, have a strong work ethic, and are able to thrive in a fast-paced, collaborative environment will be most successful at Monster Brewing Company.

⚠️ Potential Challenges

• [Challenge 1: The competitive nature of the craft beer industry may require the Brand Manager to constantly innovate and adapt marketing strategies to stay ahead of the competition]
• [Challenge 2: The Brand Manager may need to balance multiple projects and campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively]
• [Challenge 3: Occasional travel may be required for events, trade shows, or meetings with industry partners]
• [Challenge 4: The Brand Manager may need to work evenings or weekends for events or campaigns, requiring flexibility and a strong work-life balance]

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• [Comparison point 1: Unlike traditional marketing roles, this position requires a strong understanding of the craft beer industry and a passion for innovative, disruptive marketing strategies]
• [Comparison point 2: The Brand Manager role at Monster Brewing Company is unique in its focus on the craft beer industry and the company's commitment to innovation and disruption]
• [Comparison point 3: This role offers significant growth potential for the right candidate, as the company continues to expand its portfolio and enter new markets]

ASSUMPTION: This role is unique in its focus on the craft beer industry and the company's commitment to innovation and disruption. Candidates with relevant marketing experience and a strong understanding of the craft beer industry will be most successful.

📝 Sample Projects

• [Project example 1: Developing and executing a marketing campaign for a new beer launch, including market research, campaign development, and performance measurement]
• [Project example 2: Conducting a competitive analysis of the craft beer industry and developing recommendations for improving Monster Brewing Company's market position]
• [Project example 3: Creating a marketing presentation for key stakeholders, including an overview of the company's portfolio of beer brands and a strategic plan for growth]

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Brand Manager may be expected to perform. The specific projects and campaigns will vary depending on the company's needs and the Brand Manager's areas of expertise.

❓ Key Questions to Ask During Interview

• [Question 1: Can you describe the company's approach to innovation and disruption in the craft beer industry?]
• [Question 2: How does the company support the professional development and growth of its employees?]
• [Question 3: Can you describe the company's culture and work environment?]
• [Question 4: What are the key priorities for this role in the first 90 days?]
• [Question 5: How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?]

ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and expectations for the Brand Manager role. Candidates should tailor their questions to the specific needs and priorities of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the craft beer industry and Monster Brewing Company's unique value proposition
• Prepare examples of successful marketing campaigns you've developed and executed
• Research the company's portfolio of beer brands and be prepared to discuss how you would approach marketing each brand
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.