📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Essity
🔹 Location: Medellín, Antioquia, Colombia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing the digital strategy for the Nosotras brand in the Andean region and the Caribbean.
- Managing the brand's presence on digital channels to ensure relevance and consistency.
- Leading the innovation and application of digital trends for the brand.
- Collaborating with cross-functional teams to deliver a positive consumer experience across all touchpoints.
ASSUMPTION: This role requires a strategic mindset, strong digital marketing skills, and the ability to work effectively with various teams to drive brand success.
📋 Key Responsibilities
✅ Design and implement the digital strategy for the Nosotras brand in the Andean region and the Caribbean, ensuring a positive consumer experience across all touchpoints.
✅ Manage the brand's presence on digital channels (redes sociales, sitios web, Aplicación), ensuring relevance and consistency.
✅ Lead the knowledge of digital trends and innovate for the brand's growth.
✅ Collaborate with cross-functional teams to develop and execute programs that strengthen the brand's relationship with consumers.
✅ Monitor and analyze brand performance metrics to inform strategy and improve results.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead of digital trends.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, International Business, Marketing, or related fields.
Experience: 2-5 years of experience in digital marketing, brand management, or a related role.
Required Skills:
- Proven experience in digital marketing, with a strong focus on strategy and execution.
- Excellent communication and leadership skills, with the ability to influence cross-functional teams.
- Strong analytical skills and data-driven mindset.
- Fluency in Spanish and English (B2 level).
- Knowledge of marketing automation tools and CRM platforms.
Preferred Skills:
- Experience with consumer experience (CX) management.
- Knowledge of the feminine care or personal care industry.
- Familiarity with artificial intelligence (AI) and its applications in marketing.
ASSUMPTION: Candidates with a strong digital marketing background and experience working with cross-functional teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is approximately COP 45,000,000 - COP 60,000,000 per year, based on industry standards for a brand manager with 2-5 years of experience in Colombia. This estimate may vary depending on the candidate's specific skills and experience.
Benefits:
- Health insurance and wellness programs.
- Retirement savings plan with company matching contributions.
- Employee discounts on Essity products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position, with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility to work remotely when needed.
ASSUMPTION: Essity offers competitive compensation and benefits packages, with a focus on employee well-being and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, specializing in personal care, baby care, and medical solutions. The company is a global leader in its sector, with a strong presence in Latin America, including Colombia.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Essity was founded in 1849 and has since grown into a globally recognized brand, with a strong commitment to sustainability and innovation.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to improving well-being through its wide range of sustainable products and solutions.
- The company's mission is to break barriers to well-being and contribute to a sustainable future by providing essential products and services that care for the health and hygiene of people worldwide.
- Essity's strong portfolio of brands, including TENA, Tork, and Nosotras, is trusted by consumers and customers in over 150 countries.
Company Specialties:
- Personal care, including feminine care, baby care, and incontinence care.
- Baby diapers and consumer tissue.
- Medical solutions, such as wound care and compression therapy.
- Consumer tissue and away-from-home tissue.
Company Website: Essity Careers
ASSUMPTION: Essity's large size and global presence offer applicants the opportunity to work on diverse projects and contribute to the company's mission of improving well-being worldwide.
📊 Role Analysis
Career Level: This role is suited for a mid-level professional with 2-5 years of experience in digital marketing or brand management, seeking to grow their career in a global organization.
Reporting Structure: The Brand Manager will report directly to the Marketing Director for the Andean region and the Caribbean and collaborate with cross-functional teams, including digital marketing specialists, consumer experience managers, and sales representatives.
Work Arrangement: This is an on-site position, with the possibility of remote work when needed. The office is located in Medellín, Colombia.
Growth Opportunities:
- Progression to a senior brand management role or a regional marketing position.
- Expansion of responsibilities to include additional brands or product categories.
- Development of leadership skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers a clear path for career growth within Essity, with opportunities to take on increased responsibilities and advance to senior-level positions.
🌍 Location & Work Environment
Office Type: Essity's Medellín office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Medellín, Colombia
Geographic Context:
- Medellín is the second-largest city in Colombia, known for its vibrant culture, diverse neighborhoods, and growing economy.
- The city offers a mix of urban and natural environments, with easy access to parks, mountains, and nearby coffee plantations.
- Medellín has a subtropical highland climate, with mild winters and warm summers, making it an enjoyable place to live year-round.
Work Schedule: Full-time, Monday-Friday, with standard office hours (8:00 AM - 5:00 PM) and flexibility to work remotely when needed.
ASSUMPTION: Essity's Medellín office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Essity careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other stakeholders to discuss the candidate's experience, skills, and alignment with the company's values.
- Case study or presentation to demonstrate the candidate's problem-solving skills and strategic thinking.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Cross-functional collaboration and leadership skills.
- Adaptability and cultural sensitivity, given the role's regional focus.
- Alignment with Essity's values and purpose.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, strategic accomplishments, and relevant skills for this role.
- Demonstrate your understanding of the Latin American market and consumer behavior in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
ATS Keywords: Digital strategy, brand management, consumer experience, cross-functional teams, digital marketing, Latin America, Andean region, Caribbean, Nosotras brand, Essity
ASSUMPTION: Essity's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, or similar).
- CRM software (e.g., Salesforce, Microsoft Dynamics, or similar).
- Social media management tools (e.g., Hootsuite, Buffer, or similar).
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar).
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Essity encourages creativity and continuous learning to drive business growth and improve well-being.
- Sustainability: The company is committed to minimizing its environmental impact and promoting sustainable practices in all aspects of its operations.
- Collaboration: Essity fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
Work Style:
- Essity values a results-driven, proactive, and adaptable work style.
- The company encourages initiative, innovation, and a strong customer focus.
- Essity promotes a diverse and inclusive work environment, where employees feel valued and empowered to contribute to the company's success.
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing strategies that deliver results?
- Are you comfortable working in a cross-functional team and collaborating with diverse stakeholders?
- Do you thrive in a dynamic, fast-paced environment and adapt easily to change?
- Are you passionate about Essity's purpose of breaking barriers to well-being and committed to contributing to the company's success?
ASSUMPTION: Candidates who align with Essity's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- The role requires a strong understanding of the Latin American market and consumer behavior, which may present unique challenges and opportunities.
- Essity's large size and global presence may require candidates to navigate complex organizational structures and adapt to diverse work styles.
- The role involves managing multiple projects and priorities, which may require strong time management and organizational skills.
- Candidates may face competition from other highly qualified applicants, given the attractive nature of the role and Essity's strong brand.
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position has a stronger focus on digital marketing and regional market understanding.
- In the context of Essity's global organization, this role offers opportunities for career growth and exposure to diverse projects and teams.
- Career paths within Essity may include progression to senior brand management roles, regional marketing positions, or other functional leadership opportunities.
ASSUMPTION: This role offers unique opportunities for growth and development within Essity's global organization.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new product in the Andean region and the Caribbean.
- Conducting market research to identify consumer trends and preferences in the feminine care category and using insights to inform brand strategy.
- Collaborating with cross-functional teams to create and implement a consumer experience (CX) improvement plan for the Nosotras brand.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- How does Essity support the professional development and growth of its employees, particularly in the marketing function?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Essity approach diversity, equity, and inclusion, and what initiatives are in place to foster an inclusive work environment?
- What are the most rewarding aspects of working at Essity, according to current employees?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Essity Careers website.
- Tailor your resume and cover letter to highlight your digital marketing experience, strategic accomplishments, and relevant skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
- Follow up with the Essity recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
