📌 Core Information
🔹 Job Title: Brand Manager, Fanta
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing consumer and volume dynamics using syndicated sources
- Driving brand equity through marketing programs
- Managing brand performance, budgets, and timelines
- Collaborating with cross-functional teams to develop growth strategies
- Leveraging partnerships to impact brand market share and optimize efficiency
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Analyze trended consumer and volume dynamics using syndicated sources and drive increases in volume and brand equity through marketing programs
✅ Apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
✅ Build compelling stories leveraging analytics and insights to influence the system and drive action for the brand
✅ Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights
✅ Partner with other brand managers and Operating Unit category teams to find commonalities with other local brands to define and develop common plans and executions
✅ Manage brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
✅ Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
✅ Lead and commercialize innovation partnering across the NAOU and system to launch projects and innovations
✅ Ensure optimal implementation and amplification of the brand programs with consumers and shoppers in close collaboration with our bottling partner
✅ Leverage partnerships, both internally and externally to impact brand market share while optimizing efficiency
✅ Execute strong financial and operational system/partner routines
ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communication, Strategic Management, or Business
Experience: 3+ years of relevant work experience in brand management
Required Skills:
- Proficient in Nielsen or IRI and a strong understanding of consumer behavior
- Ability to apply basic marketing concepts and develop marketing plans
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to manage budgets and timelines
- Experience with syndicated, custom, and secondary research
- Knowledge of the creative brief development process
Preferred Skills:
- Experience working in a cross-functional and international environment
- In-depth understanding of customer and/or customer marketing
ASSUMPTION: A Master's degree in a related field or an MBA would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $99,400 - $129,000 USD
Benefits:
- Medical, financial, and other benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager role with 3-5 years of experience in the marketing field. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on the production, distribution, and marketing of non-alcoholic beverages.
Company Size: The Coca-Cola Company has 10,000+ employees worldwide, providing a large and diverse work environment.
Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia, United States.
Company Description:
- The Coca-Cola Company is one of the most globally-recognized brands in the world, with a portfolio of over 200 beverages, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
- The company is committed to bringing about real change, innovating its portfolio, working with global partners, and providing jobs and opportunities to local economies.
- The Coca-Cola Company employs 700,000 people throughout its global system alongside bottling partners.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 3-5 years of relevant experience in brand management.
Reporting Structure: The Brand Manager, Fanta, will report directly to the Operating Unit category team and collaborate with other brand managers and cross-functional teams.
Work Arrangement: This role is on-site, requiring the Brand Manager to work from the company's headquarters in Atlanta, Georgia.
Growth Opportunities:
- Potential advancement to Senior Brand Manager or other senior-level marketing roles within the company
- Expansion of responsibilities to oversee multiple brands or product categories
- Opportunities to work on high-profile, global marketing campaigns and initiatives
ASSUMPTION: The Coca-Cola Company's extensive brand portfolio and global presence provide numerous opportunities for career growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's headquarters in Atlanta, Georgia, features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, is the capital of the state and the most populous city in the Southeastern United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and rich history
- Atlanta offers a mix of urban and suburban living options, with numerous parks, museums, and entertainment venues
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The Brand Manager, Fanta, will be expected to work independently and manage their time effectively to meet project deadlines and deliver high-quality work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the hiring manager and other key stakeholders
- Final round interview with senior leadership or the hiring manager
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Marketing and brand management knowledge
- Budgeting and project management skills
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit
- Research the company and the Fanta brand to demonstrate your enthusiasm and understanding of the role
- Prepare a portfolio or examples of your past marketing campaigns and their results to showcase your skills and accomplishments
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Brand Management, Marketing, Nielsen, IRI, Consumer Behavior, Syndicated Sources, Marketing Plans, Budgeting, Project Management, Cross-Functional Teams, Global Brand
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
- Nielsen or IRI data analysis tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the Brand Manager's specific responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to achieve excellence
- Collaboration: Work together to achieve common goals
- Integrity: Act with honesty and transparency in all aspects of the job
- Quality: Deliver high-quality work that meets or exceeds expectations
- Innovation: Embrace change and continuously seek improvement
Work Style:
- Data-driven decision-making
- Collaborative and inclusive team environment
- Agile and adaptable to changing priorities and deadlines
- Strong communication and presentation skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to translate data into clear, actionable insights?
- Are you comfortable working in a fast-paced, dynamic team environment, and able to adapt to changing priorities and deadlines?
- Do you have excellent communication and presentation skills, and the ability to influence and persuade others to take action?
- Are you passionate about the Coca-Cola brand and committed to driving its success?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong analytical mindset, excellent communication skills, and a deep understanding of the Coca-Cola brand and its target consumers.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong time management and prioritization skills
- Working with cross-functional teams and stakeholders may present communication and collaboration challenges
- The fast-paced nature of the role may require the ability to adapt quickly to changing priorities and deadlines
- The competitive landscape of the beverage industry may present challenges in driving brand market share and optimizing efficiency
ASSUMPTION: The Brand Manager, Fanta, will need to be proactive in identifying and mitigating potential challenges, and seeking support from their team and manager when necessary.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position may require a stronger focus on data analysis and insights-driven decision-making
- Working for a global brand like Coca-Cola offers unique opportunities for international exposure and career growth
- This role may have a more significant impact on the brand's overall success due to the size and reach of the Coca-Cola Company
ASSUMPTION: The Brand Manager, Fanta, will have the opportunity to work on high-profile marketing campaigns and initiatives, and collaborate with a diverse range of stakeholders across the global Coca-Cola system.
📝 Sample Projects
- Developing and executing a marketing plan to drive brand equity and volume for Fanta in a specific market or region
- Analyzing consumer and market trends to identify opportunities for innovation and product line extensions
- Managing the launch of a new Fanta flavor or product variant, including coordinating with cross-functional teams and external partners
ASSUMPTION: The Brand Manager, Fanta, will have the opportunity to work on a wide range of projects, from strategic planning and analysis to tactical execution and campaign management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Fanta and the Coca-Cola Company?
- What are the most significant challenges facing the Fanta brand, and how can this role help address them?
- How does the company support the professional development and growth of its brand managers?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to driving the brand's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit
- Research the company and the Fanta brand to demonstrate your enthusiasm and understanding of the role
- Prepare a portfolio or examples of your past marketing campaigns and their results to showcase your skills and accomplishments
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
