Brand Manager Femcare ADR

📌 Core Information

🔹 Job Title: Brand Manager Femcare ADR

🔹 Company: Essity

🔹 Location: Zagreb, Croatia (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Brand Management

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Adapting global initiatives into 360° marketing plans for the Libresse brand in Adriatic countries
• Coordinating product launches and managing marketing strategies
• Ensuring brand growth in alignment with global priorities and sustainability foundation
• Managing interfaces with sales, customer marketing, customer service, and local distributors
• Collaborating with external agencies for high performance and engagement with the brand

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Shape and communicate company vision and mission, translating brand elements into effective plans and applicable market strategies

✅ Develop and execute Go-to-Marketing plan for Libresse brand / channel / product, aligning with sales and customer marketing

✅ Manage product launch process, maintain records of sales volume, revenues, and advertising costs, and analyze them against forecasts

✅ Manage assigned A&P budget, ensure monthly tracking, and annual budgeting

✅ Collect and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand

✅ Collect and analyze data on product performance and customer feedback to identify brand/product/service features that need to be changed to meet consumer needs

✅ Maintain close collaboration with external agencies to ensure high performance and engagement with the brand

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: University or college degree in Economics/Marketing

Experience: Min 3-5 years of proven successful experience in Brand Marketing, preferably in FMCG

Required Skills:

• Solid marketing knowledge (brand and consumer, 7Ps analysis, market data analysis, digital savvy)
• Experience in project management, driving initiatives via collaboration in a matrix organization
• Problem-solving orientation, good organizational skills, ability to pay attention to details
• Strategic and analytical thinking partnered with a creative mind
• Decision-making ability and ability to react fast to changing environment
• Fluency in English
• Willingness to travel

Preferred Skills:

• Deep understanding and usage of digital marketing tools (Google Analytics, Facebook Business Manager, Google Ads/Search Console)

ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of digital marketing tools will be at an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for Brand Manager roles in the FMCG industry in Croatia)

Benefits:

• Work in an international environment
• Driving the leading brand in the category
• Possibility to learn and develop
• Agile and flexible hybrid way of working
• Competitive renumeration

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in the FMCG industry in Croatia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Essity operates in the manufacturing industry, specifically in personal care, baby care, and medical solutions. The company is a global leader in its field, with a strong focus on sustainability and innovation.

Company Size: Essity has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Essity was founded in 1849 and has since grown into a globally leading hygiene and health company.

Company Description:

• Essity is a globally leading hygiene and health company that provides sustainable innovations from globally trusted brands
• The company's purpose is to break barriers to well-being and enable customers and consumers to lead fuller lives at all stages of life
• Essity is committed to Diversity, Equity, and Inclusion, creating an inclusive, collaborative, and caring company culture where employees can be themselves

Company Specialties:

• Personal care
• Baby care
• Incontinence Care
• Feminine Care
• Medical solutions
• Baby Diapers
• Away from Home Tissue
• Consumer Tissue
• and Medtech

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity's strong focus on sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand marketing.

Reporting Structure: The Brand Manager reports to the Senior Brand Manager Intimate Hygiene SEE.

Work Arrangement: This role is a hybrid position, with 2 days per week required in the office.

Growth Opportunities:

• Potential to learn and develop within the company
• Opportunities to work on global initiatives and collaborate with international teams
• Possibility to take on more responsibilities and advance in the company

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Essity's office in Zagreb is a modern and collaborative workspace.

Office Location(s): Zagreb, Croatia

Geographic Context:

• Zagreb is the capital and largest city of Croatia, with a population of around 800,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Zagreb offers a high quality of life, with a low cost of living compared to other European capitals

Work Schedule: The work schedule is Monday to Friday, with flexible hours and the option to work remotely 3 days per week.

ASSUMPTION: Zagreb offers a unique blend of history, culture, and affordability, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing knowledge and experience
• Project management skills
• Problem-solving orientation and attention to detail
• Strategic and analytical thinking
• Decision-making ability and adaptability
• Language skills and willingness to travel

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with global initiatives and matrix organizations
• Demonstrate your understanding of the Essity brand and its commitment to sustainability

ATS Keywords: Brand Marketing, Project Management, Digital Marketing, Market Analysis, Consumer Behavior, Sustainability, Go-to-Market Strategy

ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Business Manager
• Google Ads/Search Console
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with digital marketing tools and project management software will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Sustainable
• Responsible

Work Style:

• Agile and flexible
• Collaborative and inclusive
• Focused on results and continuous improvement
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving results?
• Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
• Do you have a creative mind and a strategic approach to problem-solving?

ASSUMPTION: Essity values employees who are customer-centric, innovative, and committed to sustainability and social responsibility.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Adapting global initiatives to local markets
• Balancing short-term priorities with long-term strategic goals
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges require strong project management skills, strategic thinking, and the ability to work effectively in a matrix organization.

📈 Similar Roles Comparison

• Brand Manager vs. Senior Brand Manager: The main difference is the level of experience and responsibility. A Senior Brand Manager typically has more experience and is responsible for managing a team of Brand Managers.
• Brand Manager vs. Product Manager: While both roles involve managing products, a Brand Manager focuses on the brand's overall strategy and marketing, while a Product Manager is responsible for the product's lifecycle and profitability.
• Career Path: Brand Manager → Senior Brand Manager → Director of Brand Management → Vice President of Brand Management

ASSUMPTION: This role is suitable for mid-career professionals looking to advance in their brand management careers.

📝 Sample Projects

• Developing a 360° marketing plan for the Libresse brand in the Adriatic countries
• Managing the launch of a new Libresse product, including market research, product development, and launch execution
• Conducting a competitive analysis of the feminine care market in the Adriatic countries and developing strategies to maintain market share

ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the Brand Manager role.

❓ Key Questions to Ask During Interview

• How does Essity support the growth and development of its Brand Managers?
• What are the key priorities for this role in the first 90 days?
• How does Essity measure the success of its Brand Managers?
• What opportunities are there for collaboration with other brands or regions within Essity?
• How does Essity foster a culture of innovation and sustainability?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide insight into the work environment and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Essity's brand and commitment to sustainability
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.