📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Terminix
🔹 Location: RTX Memphis Headquarters, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Spearheading overall brand and marketing operations for Terminix
- Setting goals and standards, coordinating departments, and overseeing workflow
- Developing and executing marketing strategies across digital and print platforms
- Ensuring brand consistency across all Rentokil-Terminix Brands
- Analyzing brand performance and reporting on marketing program performances
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive brand success and growth.
📋 Key Responsibilities
✅ Responsible for marketing and creative activities, both digital and traditional, including guiding the day-to-day activities of partner agencies
✅ Develop and execute marketing strategies, concepts, and approaches across digital and print platforms/touchpoints
✅ Develop and maintain brand standards across all Rentokil-Terminix Brands
✅ Work with key stakeholders to ensure colleagues uphold brand consistency throughout written, verbal, and other physical assets
✅ Conduct annual business reviews analyzing brand performance
✅ Measure, analyze, and report to RNA’s leadership on marketing programs and campaign performances against predetermined KPIs and ROI
✅ Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions, and maximize ROI
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional team management to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent in a Business Development, Commercial, or Marketing related subject. Master’s Degree preferred
Experience: 5-10 years of experience in brand management, with a focus on both B2B and B2C branding processes
Required Skills:
- Strong presentation skills
- Superior verbal and written communication skills
- Excellent organizational skills with a heightened sense of attention to detail
- Strong interpersonal skills
- Strong computer skills, including cloud-based marketing software and the Google Platform
- Excellent data analytics capability
Preferred Skills:
- Experience with customer relationship management (CRM) systems
- Experience with product demonstrations
ASSUMPTION: Candidates should have a proven track record in brand management, with a strong understanding of corporate marketing and influencing key financial performance indicators.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level marketing roles in the United States)
Benefits:
- Health and wellness benefits, including Medical, Dental, Vision, Disability, and Life Insurance
- Savings and retirement benefits, including a 401(k) retirement plan with company-matching contributions
- Work-life balance benefits, including vacation days, sick days, company-paid holidays, and a company mindset that prioritizes health, safety, and flexibility
- Professional and personal growth benefits, including multiple avenues to grow your career, training and development programs, and tuition reimbursement benefits for full-time colleagues
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically pest control and related services
Company Size: 10,001+ employees (global), with a large presence in the United States
Founded: 1928 (as Terminix), with a history of acquisitions and mergers to form the current Rentokil-Terminix family of brands
Company Description:
- Terminix is a leading provider of pest control services, with a strong focus on customer satisfaction and innovation
- The company operates as part of the Rentokil family of brands, which has a global presence in over 90 countries
- Terminix prides itself on being a trusted partner to many of the world's leading brands and serves both consumer and business customers across multiple industries
Company Specialties:
- Pest control services
- Termite control
- Mosquito control
- Commercial pest control
Company Website: enhancedpestcontrol.com
ASSUMPTION: Terminix is a well-established company with a strong global presence and a commitment to providing high-quality pest control services to both residential and commercial customers.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Marketing Manager or similar position
Work Arrangement: Remote OK, with flexibility for on-site work at the RTX Memphis Headquarters
Growth Opportunities:
- Potential to move into a senior marketing role or management position within the company
- Opportunities to work on high-profile campaigns and projects
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work for a well-established company in the pest control industry, with potential for career growth and advancement.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): RTX Memphis Headquarters, with flexibility for remote work
Geographic Context:
- The RTX Memphis Headquarters is located in Memphis, Tennessee, with a moderate climate and a cost of living slightly below the national average
- Memphis is known for its rich history, cultural attractions, and a diverse food scene
- The city offers a variety of housing options, from urban lofts to suburban homes, with a median home price below the national average
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The work environment for this role is hybrid, with a mix of remote and on-site work, offering flexibility and a balance between independent work and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Brand management and marketing strategy skills
- Communication and presentation skills
- Data analysis and reporting skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing strategy skills, as well as your experience with both B2B and B2C branding processes
- Prepare examples of your past work that demonstrate your ability to develop and execute marketing strategies, as well as your experience with data analysis and reporting
- Research the company and the pest control industry to demonstrate your understanding of the business and your enthusiasm for the role
ATS Keywords: Brand Management, Marketing Strategy, Digital Marketing, Creative Direction, Data Analytics, Customer Relationship Management, Presentation Skills, Attention to Detail, Team Coordination, Project Management, Training and Development, Content Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand management and marketing strategy skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Cloud-based marketing software (e.g., Marketo, HubSpot, or similar)
- Google Platform (e.g., Google Analytics, Google Ads, or similar)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot CRM, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard marketing and project management software, with a focus on cloud-based platforms and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and results-driven mindset
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in the market or industry, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work under pressure?
ASSUMPTION: Terminix values candidates who are customer-focused, ethical, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The pest control industry can be competitive, with a need to stay up-to-date on market trends and customer needs
- The role may require occasional travel to attend industry events, conferences, or client meetings
- The work can be demanding, with tight deadlines and high expectations for performance
- The hybrid work environment may present challenges in maintaining work-life balance and staying connected with team members
ASSUMPTION: While this role offers many opportunities for growth and advancement, it also presents challenges that require a strong work ethic, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position may offer more exposure to senior leadership and opportunities for strategic decision-making
- In the pest control industry, this role may require a deeper understanding of the unique challenges and opportunities presented by the industry
- Career paths in brand management can vary widely, depending on the industry, company size, and individual goals and interests
ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of the pest control industry, as well as the company's size and culture.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market research, competitive analysis, and campaign planning
- Conducting a brand audit and rebranding initiative for an established product line, including market research, customer feedback, and competitive analysis
- Managing a team of marketing professionals to execute a large-scale event or conference, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role, with a focus on strategic planning, data-driven decision-making, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Terminix brand, and how this role fits into that vision?
- How does the company support the professional development and growth of its brand management team members?
- Can you provide an example of a successful brand management initiative that the company has implemented in the past, and what was the outcome?
- How does the company measure the success of its brand management efforts, and how is that information used to inform future strategies?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company, and the industry, as well as demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and marketing strategy skills, as well as your experience with both B2B and B2C branding processes
- Prepare examples of your past work that demonstrate your ability to develop and execute marketing strategies, as well as your experience with data analysis and reporting
- Research the company and the pest control industry to demonstrate your understanding of the business and your enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
