📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: MegaFood
🔹 Location: Remote, New Hampshire
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for key brand segments
- Conducting market research and analysis to drive business decisions
- Managing product portfolios and driving innovation
- Collaborating cross-functionally to ensure brand relevance and support brand priorities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute consumer-relevant, annual marketing plans that contribute to sales, profit, and brand health objectives for assigned brand segments.
✅ Lead or conduct routine analysis of the brand, key initiatives, competition, category, customer, and consumer to enhance brand and company performance.
✅ Evaluate portfolio and marketplace to develop strategic recommendations for line extensions and innovation to ensure MegaFood’s penetration growth and strengthen brand equity.
✅ Lead SKU and portfolio management, including rationalization, sizing changes, and other actions to reduce complexity, strengthen margin, and topline growth for segments.
✅ Communicate regularly with Retail Sales, Ecomm Sales, and Field Sales to ensure marketing programs are properly implemented and drive synergies with channel priorities.
ASSUMPTION: This role requires a high level of initiative, strong communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: MBA preferred or equivalent combination of education and experience.
Experience: 5-8 years of directly related Brand Management experience in a Consumer Packaged Goods company.
Required Skills:
- Proven experience in brand management, with a focus on vitamins and supplements
- Strong analytical skills, with experience in driving P&L and delivering business insights from syndicated point of sale data
- Experience working across trade channels, including Amazon and direct-to-consumer sales
- Ability to "think like an owner" with a strong bias for action
Preferred Skills:
- Experience working with diverse cross-functional teams
- Both larger company and smaller company experience
ASSUMPTION: Candidates with experience in natural products and regenerative agriculture may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $96,000 - $162,000 (National Target Base Pay Range). For candidates in California and New York metro, the Target Base Pay Range is $106,000 - $180,000.
Benefits:
- Medical, dental, and vision benefits
- 401K match
- Annual performance bonus
- Wellness benefits
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on national standards and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. MegaFood is a Certified B Corporation and 1% for the Planet Partner, focusing on plant-powered, planet-first supplements.
Company Size: 51-200 employees. As a mid-sized company, MegaFood offers a collaborative work environment with opportunities for growth and impact.
Founded: 1973. MegaFood has a rich history in the supplement industry, with a commitment to transparency, quality, and sustainability.
Company Description:
- MegaFood uses scientific know-how to craft effective supplements powered by plants
- Works with trusted farm partners who share its commitment to organic and regenerative agriculture
- Products are tested for 150+ pesticides and carry third-party certifications such as Non-GMO Project Verified and Certified Glyphosate Residue Free
Company Specialties:
- Whole Food Supplements
- Farm to Tablet
- Transparency
- Health and Wellness
Company Website: megafood.com
ASSUMPTION: MegaFood's commitment to sustainability and transparency may attract candidates who align with these values.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing and brand management fields.
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates cross-functionally with various teams, including Retail Sales, Ecomm Sales, Field Sales, Innovation, and IMC.
Work Arrangement: Remote. This role offers the flexibility to work from home, with the potential for on-site collaboration with team members.
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive innovation
- Career progression within the marketing and brand management fields
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical presence in the office, allowing for greater flexibility and work-life balance.
Office Location(s): Manchester, NH, and Londonderry, NH
Geographic Context:
- New Hampshire offers a mix of urban and rural environments, with a lower cost of living compared to major metropolitan areas
- The state is known for its natural beauty, with easy access to outdoor activities and a strong sense of community
- MegaFood's remote work arrangement allows employees to live and work from various locations within the United States
Work Schedule: Full-time, 40 hours per week. The work schedule may vary depending on the candidate's location and time zone.
ASSUMPTION: The remote work arrangement may be particularly appealing to candidates who value flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Brand management experience and strategic thinking
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Alignment with MegaFood's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research MegaFood's mission, values, and commitment to sustainability to demonstrate your alignment with the company's culture
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Product Portfolio Management, Cross-Functional Teamwork, P&L, Syndicated Point of Sale Data, Natural Products, Vitamins, Supplements
ASSUMPTION: The interview process may include assessments of the candidate's cultural fit, as well as their technical skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Plant-powered: We believe in the power of plants to nourish both people and the planet
- Planet-first: We prioritize sustainability and environmental responsibility in all our operations
- Transparency: We are committed to honesty, integrity, and openness in all our actions
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously seek to improve our processes and products
- Results-driven: We focus on delivering meaningful outcomes and exceeding expectations
Self-Assessment Questions:
- Do you share MegaFood's commitment to plant-powered and planet-first principles?
- Are you comfortable working in a remote, collaborative environment?
- Do you thrive in a results-driven, adaptable work culture?
ASSUMPTION: Candidates who align with MegaFood's values and work style may be a strong fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple brand segments and priorities simultaneously
- Working effectively with diverse cross-functional teams and stakeholders
- Adapting to a remote work environment and maintaining productivity
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges may require strong organizational skills, effective communication, and the ability to prioritize and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the natural products and vitamins/supplements industry
- MegaFood's commitment to sustainability and transparency sets it apart from other companies in the wellness and fitness services industry
- Career progression in this role may involve moving into senior marketing or management positions within the company
ASSUMPTION: This role offers unique opportunities for candidates interested in the natural products industry and MegaFood's commitment to sustainability and transparency.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new product launch
- Conducting market research to identify consumer trends and preferences in the vitamins and supplements industry
- Managing a product portfolio rationalization project to reduce complexity and strengthen margin and topline growth
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the brand management role at MegaFood.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does MegaFood support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does MegaFood measure the success of its brand management initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research MegaFood's mission, values, and commitment to sustainability to demonstrate your alignment with the company's culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
