Brand Manager - Flite

📌 Core Information

🔹 Job Title: Brand Manager - Flite

🔹 Company: Brunswick Corporation

🔹 Location: Mettawa, IL

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies for Flite in North America
• Overseeing brand positioning, product launches, and marketing initiatives
• Collaborating with cross-functional teams to drive growth and elevate brand awareness
• Managing large-scale brand activations, sponsorships, and influencer collaborations
• Analyzing market trends, campaign performance, and customer feedback to refine strategies

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute brand strategies in the North American market, ensuring alignment with global objectives

✅ Define brand messaging, audience segmentation, and customer personas to optimize engagement and drive growth

✅ Oversee the implementation of brand guidelines, ensuring consistency across all touchpoints

✅ Plan and execute product launches, brand campaigns, and promotional activities to increase market penetration and customer engagement

✅ Develop and manage regional activations, events, partnerships, and sponsorship opportunities to enhance brand visibility

✅ Partner with content creators, influencers, and ambassadors to amplify brand awareness and storytelling

✅ Manage media activations, journalist experiences, and press outreach to drive earned media coverage

✅ Collaborate with the creative team to produce compelling marketing assets for digital, print, and social media

✅ Develop and manage the North American brand marketing budget, ensuring efficient allocation of resources

✅ Track and analyze key performance indicators (KPIs) to measure the success of brand initiatives and inform future decisions

✅ Provide reports and insights to leadership on brand performance, competitive landscape, and market trends

ASSUMPTION: This role involves a high level of attention to detail, strong organizational skills, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-8 years of experience in brand marketing, preferably within the premium/luxury/sports/outdoor industry

Required Skills:

• Strong strategic thinking and problem-solving abilities
• Passion for innovation, adventure, and premium brand positioning
• Hands-on approach with a high level of attention to detail
• Self-starter with the ability to work independently and collaboratively
• Enthusiastic about watersports, foiling, or outdoor adventure industries

Preferred Skills:

• Experience in the marine, watersports, or outdoor lifestyle industry
• Willingness to travel (up to 20%) for events, activations, and industry engagements

ASSUMPTION: Candidates with experience in the marine, watersports, or outdoor lifestyle industry may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $85,800 - $138,200 annually

Benefits:

• Medical, dental, and vision insurance
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Well-being program
• Product purchase discounts

Working Hours: Full-time, Monday-Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The anticipated pay range is based on the information provided in the job listing. Actual compensation may vary depending on the specifics of the candidate’s qualifications and the business context.

📌 Applicant Insights

🔍 Company Context

Industry: Brunswick Corporation is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.

Company Size: Brunswick Corporation has approximately 19,000 employees operating in 27 countries.

Founded: Brunswick Corporation was founded in 1987 and is headquartered in Mettawa, IL.

Company Description:

• Brunswick is home to more than 60 industry-leading brands in marine propulsion, parts, accessories, distribution, technology, boats, and services.
• The company is dedicated to industry leadership, being the best and most trusted partner to its customers, and building synergies and ecosystems that enable it to challenge convention and define the future.
• Brunswick has been named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek for three consecutive years.

Company Specialties:

• Manufacturing
• Boats
• Engines and propulsion
• Marine technology
• Boat Club

Company Website: Brunswick Corporation

ASSUMPTION: Brunswick Corporation’s extensive portfolio of brands and commitment to innovation make it an attractive employer in the marine industry.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow within the organization.

Reporting Structure: The Brand Manager will report directly to the Global Brand Director for Flite.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to grow within the brand management team or explore other roles within the organization
• Opportunity to work on high-visibility projects and collaborate with cross-functional teams
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in brand management or the marine industry.

🌍 Location & Work Environment

Office Type: Brunswick Corporation’s headquarters is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 26125 N. Riverwoods Blvd., Ste. #500, Mettawa, IL 60045, US

Geographic Context:

• Mettawa, IL, is a suburb of Chicago, offering a mix of urban and rural living
• The area is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities
• Chicago is approximately 30 miles northwest of Mettawa, providing easy access to the city’s cultural attractions, international airport, and major highways

Work Schedule: The work schedule for this hybrid role is Monday-Friday, with flexibility for remote work.

ASSUMPTION: The location of Brunswick Corporation’s headquarters in Mettawa, IL, offers a balance between a suburban lifestyle and access to the cultural and professional opportunities of Chicago.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Global Brand Director for Flite
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Brand marketing expertise and creativity
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving abilities, creativity, and collaboration
• Research Brunswick Corporation and the Flite brand to demonstrate your enthusiasm and understanding of the company and its products
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities

ATS Keywords: Brand strategy, brand management, marketing, brand activation, product launch, campaign development, digital marketing, content strategy, stakeholder management, market analysis, brand positioning, customer engagement, event management

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required for this role, while experience with marketing automation tools, CRM software, and project management tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you approach developing and executing brand strategies in a fast-paced environment?
• Can you provide an example of a successful brand activation or event you’ve managed, and how you measured its impact?
• How do you balance data-driven decision-making with creative and innovative thinking?
• How do you collaborate effectively with cross-functional teams to drive growth and elevate brand awareness?

ASSUMPTION: Candidates who align with Brunswick Corporation’s values and work style, and can demonstrate their fit through thoughtful self-assessment, will be strong contenders for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Balancing the needs of global brand objectives with regional market requirements
• Adapting to changes in the market, consumer behavior, and competitive landscape
• Working with external partners and vendors to execute brand activations and marketing initiatives
• Managing a budget and tracking key performance indicators (KPIs) to inform decision-making

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work independently and collaboratively.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager position, but with a focus on the North American market and a specific brand (Flite)
• Compared to other brand management roles, this position offers the opportunity to work on a cutting-edge product in the e-foiling industry
• Career path comparison: This role can lead to advancement within the brand management team or exploration of other roles within the organization

ASSUMPTION: Candidates with experience in brand management or marketing, and an interest in the e-foiling industry, may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Flite product in the North American market
• Managing a large-scale brand activation event, such as a watersports festival or industry conference, to showcase Flite’s products and engage with customers
• Collaborating with content creators, influencers, and ambassadors to produce compelling marketing assets that amplify brand awareness and storytelling

ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• How does the Global Brand Director for Flite support the North American brand team in achieving global objectives while catering to regional market needs?
• Can you describe the team structure and dynamics within the brand management team for Flite?
• How does Brunswick Corporation foster innovation and encourage employees to challenge convention and define the future of marine recreation?
• What opportunities are there for growth and development within the brand management team or other departments within the organization?
• How does the company support work-life balance for employees in hybrid or remote work arrangements?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brunswick Corporation careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving abilities, creativity, and collaboration
• Research Brunswick Corporation and the Flite brand to demonstrate your enthusiasm and understanding of the company and its products
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
• Follow up with the HR team after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.