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Brand Manager for Consumer Goods

Focus Global
Full-time
On-site
Manila, Manila, Philippines
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager for Consumer Goods

πŸ”Ή Company: Focus Global

πŸ”Ή Location: Manila, Philippines

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management, Consumer Goods

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing brand strategies for assigned consumer goods brands
  • Leading brand management teams in executing brand building, market penetration, and business growth initiatives
  • Collaborating with cross-functional teams, including sales, marketing, and customer success, to drive brand success
  • Managing pricing, inventory, and product assortment to optimize brand performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the consumer goods market in the Philippines.

πŸ“‹ Key Responsibilities

βœ… Develop and implement brand strategies to drive sales, margins, and inventory levels

βœ… Manage pricing, promotions, and product assortment to maintain and grow brand margins

βœ… Forecast and manage inventory levels to maintain target inventory levels

βœ… Collaborate with customer success teams to resolve customer questions and complaints

βœ… Set overall brand strategy and direction, and collaborate with marketing teams on execution

βœ… Drive sales and commercial strategy in retail and e-commerce channels

βœ… Conduct product research, competitive analysis, and feasibility studies for new products

βœ… Provide product training to team members and relevant stakeholders

ASSUMPTION: This role requires a hands-on approach, with a focus on execution and analysis to optimize brand performance.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields

Experience: At least 5 years of experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances

Required Skills:

  • Proven track record in brand management, with a focus on business growth and market penetration
  • Strong leadership skills, with the ability to manage and motivate teams
  • Excellent communication skills, with the ability to influence and collaborate with cross-functional teams
  • Strong analytical skills, with the ability to analyze data and make data-driven decisions
  • Experience in managing the Philippine market and executing digital marketing campaigns

Preferred Skills:

  • Experience working with both offline retailer partners and online e-commerce channel partners
  • Fluency in Filipino (Tagalog) and English

ASSUMPTION: Candidates with experience in consumer goods and a strong understanding of the Philippine market will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: PHP 800,000 - 1,200,000 per year (Based on experience and market standards for brand managers in the consumer goods industry in the Philippines)

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement plan
  • Employee discounts on products
  • Training and development opportunities

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break), with the possibility of flexible hours and remote work arrangements

ASSUMPTION: The salary range is based on market research and industry standards for brand managers in the consumer goods industry in the Philippines.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Focus Global is a lifestyle retail company that specializes in the distribution of world-class home products. They operate in the Philippines, Singapore, and Malaysia, with a presence in the consumer goods, furniture, and home appliances sectors.

Company Size: Focus Global has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Focus Global was founded in 1991, with over three decades of experience in the retail industry.

Company Description:

  • Focus Global started with one brand and 20 employees in the Philippines in 1991
  • Today, the team manages 30 global brands, representing the world’s most trusted home products across the Philippines, Singapore, and Malaysia
  • The company champions a growth philosophy of "focus, fail, and feedback forward," encouraging unique and meaningful spaces for collaboration, growth, and #FindYourFocus

Company Specialties:

  • World-class marketing and distribution

Company Website: http://www.focusglobalinc.com/

ASSUMPTION: Focus Global's extensive experience and global presence provide a strong foundation for growth and learning opportunities for employees.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced brand managers looking to take on a leadership role in driving brand strategies and collaborating with cross-functional teams.

Reporting Structure: The Brand Manager reports directly to the Brand Director and oversees the brand management team.

Work Arrangement: This role is on-site, with the possibility of flexible hours and remote work arrangements, depending on the brand's needs and the employee's performance.

Growth Opportunities:

  • Expanding network by working with accomplished marketing professionals and service providers in the industry
  • All-expense-paid local and international training opportunities
  • Potential career progression to Brand Director or other leadership roles within the company

ASSUMPTION: This role offers significant growth opportunities for experienced brand managers looking to advance their careers in the consumer goods industry.

🌍 Location & Work Environment

Office Type: Focus Global's headquarters is located in Bonifacio Global City, Taguig, Metro Manila, Philippines, providing a modern and vibrant work environment.

Office Location(s): 24th Street Corner 7th Avenue, at McKinley Parkway, Bonifacio Global City, Taguig, Metro Manila 1634, PH

Geographic Context:

  • The Philippines is an archipelagic country in Southeast Asia, with a population of over 110 million people
  • The consumer goods market in the Philippines is growing, with a focus on e-commerce and digital marketing
  • The country's diverse culture and languages provide unique opportunities for brand managers to connect with consumers

Work Schedule: The work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with the possibility of flexible hours and remote work arrangements.

ASSUMPTION: The work environment at Focus Global is dynamic and collaborative, with a focus on driving brand success through innovative marketing strategies and cross-functional teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the Brand Director

Key Assessment Areas:

  • Brand management experience and strategies
  • Leadership and team management skills
  • Analytical and problem-solving skills
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your brand management experience and relevant skills
  • Prepare examples of successful brand campaigns and strategies you've implemented in the past
  • Research Focus Global and the consumer goods market in the Philippines to demonstrate your understanding of the industry and the company

ATS Keywords: Brand Management, Consumer Goods, Market Penetration, Business Growth, Pricing Strategy, Inventory Management, Digital Marketing, E-commerce, Sales Strategy, Product Management, Competitive Analysis, Product Training, Data Analysis, Customer Engagement, Communication, Team Management

ASSUMPTION: The application process at Focus Global is competitive, with a focus on assessing candidates' brand management experience, leadership skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Workspace (Google Docs, Sheets, Slack, Asana)
  • E-commerce platforms (Lazada, Shopee, Zalora, BeautyMNL)
  • Social media platforms (Facebook, Instagram, YouTube)

ASSUMPTION: The tools and technologies required for this role are standard for the consumer goods industry and can be learned quickly by experienced brand managers.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus
  • Fail and feedback forward
  • Create results with heart and passion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and creative

Self-Assessment Questions:

  • Do you have experience managing brands in the consumer goods industry in the Philippines?
  • Are you comfortable working in a dynamic and collaborative work environment?
  • Do you have strong leadership skills and the ability to manage and motivate teams?

ASSUMPTION: Candidates who are experienced in brand management, comfortable working in a collaborative environment, and possess strong leadership skills will be well-suited for this role at Focus Global.

⚠️ Potential Challenges

  • Managing a team and driving brand strategies in a competitive consumer goods market
  • Adapting to a dynamic and fast-paced work environment
  • Balancing the demands of multiple brands and stakeholders
  • Keeping up with the latest trends and technologies in the consumer goods industry

ASSUMPTION: These challenges can be overcome by experienced brand managers with strong leadership skills, adaptability, and a focus on continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager vs. Senior Brand Manager: The main difference is the level of experience and the scope of responsibilities. A Senior Brand Manager typically has more experience and oversees multiple brands or categories.
  • Brand Manager vs. Product Manager: Brand Managers focus on the overall brand strategy and marketing, while Product Managers are responsible for the product development, launch, and lifecycle management.
  • Career Path: Brand Manager β†’ Senior Brand Manager β†’ Brand Director β†’ Vice President of Marketing β†’ Chief Marketing Officer

ASSUMPTION: This role is well-suited for experienced brand managers looking to take on a leadership role in driving brand strategies and collaborating with cross-functional teams.

πŸ“ Sample Projects

  • Developing and implementing a brand strategy for a new product launch in the Philippine market
  • Conducting a competitive analysis and identifying opportunities for brand differentiation and growth
  • Managing a team to execute a successful marketing campaign, driving sales and customer engagement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Manager role at Focus Global.

❓ Key Questions to Ask During Interview

  • Can you describe the brand management team and the dynamic between team members?
  • How does Focus Global support the growth and development of its employees?
  • What are the key challenges facing the brand in the Philippine market, and how can this role address them?
  • How does Focus Global measure the success of its brand managers, and what are the key performance indicators (KPIs) for this role?
  • What opportunities are there for growth and advancement within the company for this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the brand, and provide valuable insights into the work environment and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand management experience and relevant skills
  • Prepare examples of successful brand campaigns and strategies you've implemented in the past
  • Research Focus Global and the consumer goods market in the Philippines to demonstrate your understanding of the industry and the company
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.