📌 Core Information
🔹 Job Title: Brand Manager Forex & Institutional
🔹 Company: Swissquote
🔹 Location: Gland, Vaud, Switzerland
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for Forex/CFD and Institutional business lines
- Leading a world-class brand strategy tailored for Forex/CFD trading and institutional/B2B clients
- Collaborating with business stakeholders and marketing leadership to develop yearly marketing plans
- Managing and briefing creative and media agencies to deliver impactful multi-channel campaigns
- Monitoring performance and delivering data-driven reporting aligned with strategic KPIs
ASSUMPTION: This role requires a strategic, performance-driven marketer with a global mindset and strong leadership capabilities to drive growth in two of Swissquote's most strategic business verticals.
📋 Key Responsibilities
✅ Lead and activate a world-class brand strategy with strong international reach, specifically tailored for Forex/CFD trading and institutional/B2B clients
✅ Translate in-depth understanding of financial markets, multi-asset products, and client behavior into sharp, customer-focused campaigns
✅ Work closely with business stakeholders and marketing leadership to develop and execute yearly marketing plans focused on business growth, lead generation, and brand strength
✅ Manage and brief creative and media agencies to deliver impactful multi-channel campaigns across TV, print, OOH, digital, and audio
✅ Partner with in-house creative teams to produce engaging landing pages, emails, and lead-generation assets
✅ Monitor performance and deliver data-driven reporting aligned with strategic KPIs, focusing on ROI for both Forex/CFD and Institutional segments
✅ Stay on top of competitive trends, regulatory shifts, and customer expectations to continuously refine brand positioning
ASSUMPTION: This role involves a high level of strategic thinking, project management, and stakeholder communication to drive marketing success in competitive financial markets.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or a related field
Experience: Minimum 5-7 years of experience in brand, product, or marketing management within the financial services, Forex/CFD, trading, or fintech sectors
Required Skills:
- Proven track record in developing international marketing strategies that drive business growth
- Fluency in French and English (German is a plus)
- Experience managing external creative and media agencies
- Strong strategic thinking, with the ability to turn insights into actionable marketing plans
- Excellent skills in project management, budgeting, and stakeholder communication
- Strong business acumen and confidence in preparing management-level presentations
- Comfortable in a fast-paced, performance-driven environment
- Enthusiastic about marketing innovation, global finance, and fintech
Preferred Skills:
- Experience working with financial institutions or B2B clients
- Knowledge of the Swiss banking industry
ASSUMPTION: Candidates with a proven track record in developing international marketing strategies within the financial services sector are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (Based on experience and market standards for a mid-level marketing manager in the Swiss banking industry)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
Working Hours: Full-time position with standard Swiss banking hours (Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market standards for a mid-level marketing manager in the Swiss banking industry. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Swissquote is a leading online financial services provider, offering innovative and state-of-the-art solutions to meet clients' investment needs. They operate in a competitive banking industry, focusing on online trading products, Forex, Robo-Advisory, and Mortgages.
Company Size: Swissquote has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Swissquote was founded in 1996 and has since grown to become a publicly-traded company listed on the SIX Swiss Exchange (symbol: SQN).
Company Description:
- Swissquote offers a dynamic, innovative environment where your contributions directly impact the reliability and performance of mission-critical financial systems.
- The company empowers teams through data, builds robust systems that illuminate performance and risks, and drives IT forward with resilience and transparency.
- Swissquote provides a flexible work environment without a dress code and encourages multicultural teams.
Company Specialties:
- Forex
- Trading
- Banking
- Finance
- Mortgage
- Robo-Advisory
- Brokerage
- Forex Prime
- Global Custody Services
- Depositary Services
- Crypto
Company Website: swq.ch/wq
ASSUMPTION: Swissquote's focus on innovation, data-driven decision-making, and a flexible work environment makes it an attractive employer for marketing professionals seeking growth opportunities in the banking industry.
📊 Role Analysis
Career Level: Mid-level marketing manager, with opportunities for growth and advancement within the marketing department or across other business lines.
Reporting Structure: The Brand Manager Forex & Institutional will report directly to the Brand Manager Lead and collaborate closely with business stakeholders and marketing leadership.
Work Arrangement: This is an on-site position, with the possibility of flexible work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or expanding responsibilities across other business lines.
- Cross-functional opportunities within Swissquote's diverse range of financial services and products.
- Professional development through training, workshops, and mentorship programs.
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Swissquote's Forex and Institutional business lines while growing their career in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Swissquote's headquarters in Gland, Vaud, Switzerland, offers a modern and collaborative work environment with state-of-the-art facilities.
Office Location(s): Chemin de la Crétaux 33, Gland, 1196, CH
Geographic Context:
- Gland is a picturesque town located on the shores of Lake Geneva, offering a high quality of life with easy access to outdoor activities and cultural attractions.
- The region of Vaud is known for its wine production, beautiful landscapes, and vibrant cities like Lausanne and Montreux.
- Switzerland provides a stable political environment, strong economy, and excellent infrastructure, making it an attractive location for international businesses and employees.
Work Schedule: Standard Swiss banking hours, Monday to Friday, with the possibility of flexible work arrangements depending on the company's policies and the candidate's needs.
ASSUMPTION: The location and work environment at Swissquote's headquarters in Gland provide an ideal setting for a marketing professional to thrive and make a significant impact on the company's growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Brand Manager Lead or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and industry knowledge
- Leadership capabilities and team collaboration
- Communication and presentation skills
- Cultural fit and alignment with Swissquote's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact on business growth and brand strength.
- Research Swissquote's business lines, target clients, and competitive landscape to demonstrate your understanding of the role and the company.
ATS Keywords: Brand Strategy, Marketing Management, Financial Markets, Multi-Asset Products, Client Behavior, Campaign Management, Creative Agency Management, B2B Marketing, Performance Marketing, Multi-Channel Campaigns, Market Research, Budgeting, Strategic Thinking, Business Acumen
ASSUMPTION: Applicants should tailor their application materials to emphasize their strategic thinking, marketing expertise, and leadership capabilities to stand out in the competitive application process.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: The Brand Manager Forex & Institutional will leverage a combination of marketing automation, analytics, creative design, project management, and collaboration tools to drive marketing success across Swissquote's Forex and Institutional business lines.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Swissquote encourages continuous learning, improvement, and adaptation to stay ahead in the competitive banking industry.
- Collaboration: The company fosters a culture of teamwork, knowledge-sharing, and mutual support to drive collective success.
- Integrity: Swissquote is committed to upholding the highest ethical standards and acting with transparency and accountability in all aspects of its business.
Work Style:
- Dynamic and fast-paced: Swissquote operates in a rapidly evolving industry, requiring employees to be adaptable, proactive, and responsive to change.
- Data-driven: The company relies on data and analytics to inform decision-making, measure performance, and optimize marketing strategies.
- Multicultural: Swissquote's diverse workforce brings together a range of perspectives, experiences, and skills to drive innovation and growth.
Self-Assessment Questions:
- How do you align with Swissquote's values of innovation, collaboration, and integrity in your approach to marketing and leadership?
- How comfortable are you working in a dynamic, fast-paced environment that requires adaptability and data-driven decision-making?
- How do your personal work style and preferences fit with Swissquote's multicultural and collaborative work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Swissquote's values, work style, and cultural environment will be most successful in the Brand Manager Forex & Institutional role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced environment
- Adapting to regulatory changes and market shifts in the competitive financial services industry
- Ensuring consistent brand messaging and positioning across diverse marketing channels and target audiences
- Measuring and optimizing marketing performance across multiple business lines and segments
ASSUMPTION: The Brand Manager Forex & Institutional will need to navigate these challenges with strong leadership, strategic thinking, and a data-driven approach to drive marketing success in Swissquote's competitive business landscape.
📈 Similar Roles Comparison
- Unlike other marketing roles focused on consumer-facing products or services, this role requires a deep understanding of financial markets, multi-asset products, and institutional/B2B clients.
- In comparison to other mid-level marketing roles, this position offers a unique opportunity to drive growth in two of Swissquote's most strategic business verticals.
- Career progression in this role may lead to leadership positions within the marketing department or across other business lines, providing ample opportunities for growth and advancement.
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills, experience, and career goals align with the specific challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new Forex/CFD trading platform, targeting both retail traders and financial institutions
- Conducting market research and customer segmentation to inform the refinement of Swissquote's brand positioning in the Forex and Institutional business lines
- Managing and optimizing a multi-channel marketing campaign to drive lead generation and brand awareness for Swissquote's global expansion into new markets
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Brand Manager Forex & Institutional role, requiring a well-rounded marketing professional with strong leadership and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Swissquote's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Forex and Institutional business lines, and how can this role address them?
- How does Swissquote support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Swissquote's work environment and culture foster collaboration and innovation within the marketing department?
ASSUMPTION: Asking these questions will help applicants better understand the role's context, priorities, and expectations, enabling them to make informed decisions about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills, emphasizing your fit for this role.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact on business growth and brand strength.
- Research Swissquote's business lines, target clients, and competitive landscape to demonstrate your understanding of the role and the company.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
