📌 Core Information
🔹 Job Title: Brand Manager | Full-Time | PeoplesBank Arena
🔹 Company: Oak View Group
🔹 Location: Hartford, Connecticut
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and initiating the overall brand strategy for PeoplesBank Arena
- Managing event-related marketing, promotions, and advertising functions
- Crafting the social voice of the venues and managing social media initiatives
- Collaborating with various teams to ensure a world-class experience for all visitors
- Working flexible hours, including nights and weekends as required
ASSUMPTION: This role requires a high degree of adaptability and flexibility to manage multiple projects and meet deadlines, especially during events.
📋 Key Responsibilities
✅ Develop and implement brand strategy for PeoplesBank Arena
✅ Manage event-related marketing, promotions, and advertising functions
✅ Serve as hospitality manager on event days for Promoters, Agents, and other guests
✅ Coordinate with house photographer for all shows and submit event and concert images to industry publications
✅ Manage social media initiatives, content creation, and strategy across multiple platforms
✅ Complete graphic design responsibilities as needed by the marketing, booking, and sales departments
✅ Other duties as assigned by upper management
ASSUMPTION: This role requires strong communication, organizational, and creative skills to effectively manage various responsibilities and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited college or university or equivalent work experiences
Experience: A minimum of 3 to 5 years of related work experience
Required Skills:
- Strong verbal and written communication skills
- Ability to prioritize and meet deadlines
- Extremely organized and detail-oriented
- Creative and driven, with a passion for music
- High degree of personal integrity and fierce communicator
- Ability to work nights, weekends, and holidays as required
Preferred Skills:
- Experience in the live entertainment industry
- Fluency in graphic design software
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the live entertainment industry and relevant software skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $60,000 per year
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Savings Plan with matching
- Paid Time Off (vacation days, sick days, and 11 holidays)
Working Hours: Full-time position with flexible hours, including nights, weekends, and holidays as required
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Oak View Group is a global leader in venue development, management, and premium hospitality services for the live event industry. They offer an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Company Size: Oak View Group has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: The company was founded in 2015 and has since grown to become a prominent player in the live entertainment industry.
Company Description:
- Oak View Group is committed to being a positive disruption to business as usual in the sports and live entertainment, and hospitality industries.
- The company offers a comprehensive range of services, including venue development, management, and premium hospitality services.
- Oak View Group is dedicated to creating inclusive environments that reflect and celebrate the diverse communities in which they operate and serve.
Company Specialties:
- Venue Development and Management
- Premium Hospitality Services
- Event Production and Booking
- Branding and Marketing
- Sponsorships and Partnerships
Company Website: http://www.oakviewgroup.com
ASSUMPTION: Working for Oak View Group offers candidates the opportunity to be part of a dynamic and growing organization in the live entertainment industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3 to 5 years of related work experience.
Reporting Structure: The Brand Manager will report directly to the Director of Marketing.
Work Arrangement: This is an on-site, full-time position with flexible hours, including nights, weekends, and holidays as required.
Growth Opportunities:
- Potential career advancement within the marketing department or other divisions of Oak View Group
- Opportunities to work on high-profile events and collaborate with industry professionals
- Possibility to gain experience in various aspects of venue management and live entertainment
ASSUMPTION: This role offers candidates the chance to grow both personally and professionally within the live entertainment industry.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work arrangement that may include working at events and other locations as required.
Office Location(s): One Civic Center Plaza, Hartford, Connecticut
Geographic Context:
- Hartford is the capital city of Connecticut and is known for its rich history, cultural attractions, and vibrant arts scene.
- The city is home to several universities and offers a diverse range of dining, shopping, and entertainment options.
- Hartford has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time position with flexible hours, including nights, weekends, and holidays as required
ASSUMPTION: Working in Hartford offers candidates the opportunity to live and work in a dynamic urban environment with a rich cultural heritage.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Communication skills and ability to present ideas
- Creativity and problem-solving skills
- Organizational skills and ability to manage multiple projects
- Understanding of the live entertainment industry and relevant trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your graphic design work and social media campaigns
- Research Oak View Group and the live entertainment industry to demonstrate your enthusiasm and knowledge
ATS Keywords: Brand Manager, Brand Strategy, Event Marketing, Social Media Management, Graphic Design, Hospitality Management, Live Entertainment, Venue Management
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the role and their enthusiasm for the live entertainment industry.
🛠️ Tools & Technologies
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity
- Excellence
- Integrity
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working flexible hours, including nights and weekends?
- Do you have a passion for music and live entertainment?
ASSUMPTION: Candidates who align with Oak View Group's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines during high-volume event periods
- Working flexible hours, including nights, weekends, and holidays as required
- Adapting to a fast-paced and dynamic work environment
- Navigating the complexities of the live entertainment industry
ASSUMPTION: Applicants should be aware of the unique demands and challenges of this role and be prepared to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Marketing Specialist within the live entertainment industry
- However, this role focuses specifically on brand management and has a stronger emphasis on graphic design and social media management
- Career progression may include roles such as Senior Brand Manager, Director of Marketing, or other leadership positions within Oak View Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing and event management positions within the live entertainment industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for PeoplesBank Arena
- Managing social media campaigns for high-profile events and concerts
- Creating visually appealing graphics and promotional materials for events and marketing initiatives
ASSUMPTION: Applicants should be prepared to provide examples of their work and explain how their skills and experience align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Oak View Group support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Oak View Group approach diversity, equity, and inclusion in its hiring and workplace practices?
- What opportunities are there for career advancement within the company?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your graphic design work and social media campaigns
- Research Oak View Group and the live entertainment industry to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
