Brand Manager (Full Time, Remote)

📌 Core Information

🔹 Job Title: Brand Manager (Full Time, Remote)

🔹 Company: Hike

🔹 Location: Delhi, India

🔹 Job Type: Full-Time

🔹 Category: Brand Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies for Rush Gaming Universe (RGU)
• Crafting compelling brand stories and campaigns to enhance RGU's reputation
• Collaborating with internal teams to ensure brand alignment across all touchpoints
• Monitoring key metrics and making data-driven decisions to drive market growth
• Establishing strategic partnerships to amplify brand visibility and credibility

ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing, preferably within the gaming or technology industries. The ideal candidate will have a proven track record of creating impactful brand campaigns and driving brand growth.

📋 Key Responsibilities

✅ Develop and execute a brand strategy that positions RGU as a trusted choice in the gaming space

✅ Craft compelling brand stories that shape the perception of casual gaming and highlight RGU's unique value propositions

✅ Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious

✅ Analyze market trends, consumer behaviors, and competitive landscapes to craft spot-on strategies for target audiences

✅ Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU’s unique value propositions

✅ Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally

✅ Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, the specific tasks and priorities may evolve based on the company's needs and the successful candidate's skills and expertise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 4+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand. Experience with gaming or technology products is a bonus.

Required Skills:

• Proven experience in obsessing over connecting emotionally with consumers and enhancing brand loyalty
• Ability to craft impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement
• Expertise in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact
• Demonstrated ability to create new digital and physical brand experiences that set the brand apart
• Strong understanding of market trends and consumer insights to craft compelling brand stories and strategies
• Ability to leverage simple metrics to drive brand success, aligning efforts with key performance indicators
• Proven decision-making skills, moving fast with high-quality decisions and understanding when to take calculated risks
• Excellent communication skills to ensure effective communication of the brand’s value propositions across all markets
• Ability to drive market strategy to establish the brand as a leader in real-money gaming

Preferred Skills:

• Experience with AI and automation to optimize marketing, campaign targeting, and customer engagement
• Fluency in multiple languages, with a strong command of English

ASSUMPTION: The required qualifications listed above are based on the job description provided. However, the company may consider candidates with relevant experience and skills even if they do not meet all the listed requirements.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on experience and industry standards for a Brand Manager role in Delhi)

Benefits:

• Tremendous benefits and perks. Learn more at work.hike.in

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Delhi. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2012. Hike has been building the Rush Gaming Universe since its founding, with a focus on creating a new kind of game economy where players can play, earn, and grow.

Company Description:

• Hike is building the Rush Gaming Universe, taking gaming and converting it into a brand new source of economic opportunity
• The company aims to build a new kind of game economy where players can play, earn, and grow, becoming true owners in the networks they help create
• Hike's team comprises approximately 110 professionals who work remotely from over 30 different cities

Company Specialties:

• Gaming
• Brand Marketing
• Consumer Engagement
• Campaign Management
• Market Analysis
• Digital Marketing
• Brand Strategy
• Creative Thinking
• Data-Driven Decision Making
• ATL Marketing
• BTL Marketing
• Brand Loyalty
• Storytelling
• Strategic Partnerships
• Customer Obsession
• Innovation
• Team Collaboration

Company Website: work.hike.in

ASSUMPTION: Hike is a dynamic and innovative company focused on redefining the gaming industry. The company's success relies on its ability to attract and retain top talent with a passion for gaming and a commitment to excellence.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers an opportunity to lead brand marketing efforts and make a significant impact on the company's growth and success.

Reporting Structure: This role reports directly to the CEO or a senior leadership team member, with the opportunity to collaborate with various internal teams, including product, engineering, and design.

Work Arrangement: Remote solely. This role allows for a flexible work arrangement, with the opportunity to work from anywhere in India.

Growth Opportunities:

• As Hike continues to grow and expand, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company
• The company's remote work culture allows for flexibility and the potential to work from different locations
• Hike's focus on innovation and creativity provides opportunities for professional development and skill-building

ASSUMPTION: The growth opportunities listed above are based on the company's current trajectory and industry trends. However, the specific opportunities may evolve based on the company's needs and the successful candidate's skills and expertise.

🌍 Location & Work Environment

Office Type: Remote. Hike's team works remotely from over 30 different cities, with no physical office location.

Office Location(s): N/A

Geographic Context:

• Delhi, India. The successful candidate must be based in India and have the right to work in the country
• The company's remote work culture allows for flexibility and the potential to work from different locations within India
• Hike's team comprises professionals from diverse backgrounds and locations, fostering a collaborative and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible working hours. The successful candidate will be expected to work during standard Indian business hours and be available for occasional meetings or calls outside of regular working hours.

ASSUMPTION: The work environment and schedule listed above are based on the company's current practices. However, the specific arrangements may evolve based on the company's needs and the successful candidate's preferences and availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final round interviews with senior leadership team members

Key Assessment Areas:

• Brand marketing expertise and experience
• Strategic thinking and planning
• Creativity and innovation
• Data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Hike's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare examples of successful brand campaigns you've led or contributed to, demonstrating your ability to deliver strong results
• Research Hike's brand and values, and be prepared to discuss how your experience and skills align with the company's mission and culture
• Prepare questions to ask the interviewers about the role, the team, and the company's growth plans

ATS Keywords: Brand Marketing, Consumer Engagement, Campaign Management, Market Analysis, Digital Marketing, Brand Strategy, Creative Thinking, Data-Driven Decision Making, ATL Marketing, BTL Marketing, Brand Loyalty, Storytelling, Strategic Partnerships, Customer Obsession, Innovation, Team Collaboration

ASSUMPTION: The interview and application insights listed above are based on typical hiring processes for brand marketing roles. However, the specific process and assessment areas may vary based on the company's needs and the role's requirements.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies listed above are commonly used in brand marketing roles. However, the specific tools required may vary based on the company's tech stack and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner
• Pro-Sports Team → Strength-based, results-driven with a \"team-first\" attitude
• Customer Obsession → We exist to delight our customers
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly
• Move Fast & Be Dynamic → Ruthless prioritization & move fast
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains

Work Style:

• Collaborative and inclusive
• Data-driven and results-oriented
• Agile and adaptable
• Creative and innovative
• Customer-focused and customer-obsessed

Self-Assessment Questions:

• Do you share Hike's values and commitment to excellence?
• Are you comfortable working in a remote and distributed team environment?
• Do you have a proven track record of driving brand growth and success in a fast-paced and dynamic industry?

ASSUMPTION: The cultural fit considerations listed above are based on Hike's values and work style. However, the specific factors that contribute to cultural fit may vary based on the individual candidate's preferences and experiences.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic industry, with the need to adapt quickly to changes and new opportunities
• Managing a remote and distributed team, with the need to foster collaboration and communication across different time zones
• Balancing the need to move fast and be dynamic with the need to think deeply and exercise good judgment
• Ensuring brand consistency and alignment across all touchpoints, with the need to collaborate with various internal teams

ASSUMPTION: The potential challenges listed above are based on the role's requirements and the company's work environment. However, the specific challenges may vary based on the successful candidate's skills and experiences.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a unique opportunity to shape the perception of casual gaming and redefine the gaming industry
• Hike's focus on innovation and creativity provides opportunities for professional development and skill-building
• This role offers a competitive salary and benefits package, with opportunities for growth and advancement within the company

ASSUMPTION: The role comparison listed above is based on industry trends and typical brand marketing roles. However, the specific comparisons may vary based on the company's needs and the role's requirements.

📝 Sample Projects

• Developing and executing a brand strategy that positions RGU as a trusted choice in the gaming space, with a focus on enhancing brand loyalty and driving market growth
• Crafting compelling brand stories and campaigns that highlight RGU's unique value propositions and resonate with target audiences
• Establishing strategic partnerships with influencers, industry leaders, and cultural icons to amplify brand visibility and credibility

ASSUMPTION: The sample projects listed above are based on the role's requirements and the company's goals. However, the specific projects may vary based on the successful candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the brand marketing team, and how can this role help address them?
• How does Hike support the professional development and growth of its brand marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hike measure the success of its brand marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
• What opportunities are there for collaboration and knowledge-sharing with other internal teams, such as product, engineering, and design?

ASSUMPTION: The key questions listed above are designed to help the successful candidate better understand the role's requirements and the company's culture. However, the specific questions may vary based on the candidate's preferences and experiences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare examples of successful brand campaigns you've led or contributed to, demonstrating your ability to deliver strong results
• Research Hike's brand and values, and be prepared to discuss how your experience and skills align with the company's mission and culture
• Prepare questions to ask the interviewers about the role, the team, and the company's growth plans

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.