📌 Core Information
🔹 Job Title: Brand Manager, GEM
🔹 Company: Pernod Ricard
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand plans for the GEM portfolio
- Collaborating with cross-functional teams to drive retail programming and support product launches
- Managing brand assets and ensuring brand consistency across consumer touchpoints
- Monitoring brand performance metrics and consumer data to inform strategy
- Overseeing A&P budgets and managing project timelines
ASSUMPTION: This role requires a strong balance of creative thinking and commercial strategy, with a focus on execution and collaboration.
📋 Key Responsibilities
✅ Developing annual brand plans that align with commercial goals and Route to Market strategies
✅ Leading execution of brand activations across media, experiential, and retail channels
✅ Managing creative briefs and agency relationships to deliver integrated campaigns
✅ Partnering with Commercial, Shopper, and Sales teams to drive successful retail programming
✅ Collaborating with Innovation and Supply Chain teams to support product launches and limited releases
✅ Conducting competitive and category analysis to identify market trends and growth opportunities
✅ Monitoring brand performance metrics and consumer data to optimize campaigns
✅ Managing brand assets and ensuring brand consistency across all consumer touchpoints
✅ Overseeing A&P budgets and managing timelines and project plans for brand initiatives and activations
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred
Experience: 3-5 years of brand marketing experience, ideally in CPG, beverage, or alcohol industries
Required Skills:
- Strong understanding of brand positioning, consumer targeting, and integrated marketing planning
- Experience collaborating with commercial sales teams and exposure to shopper marketing or trade programming
- Ability to manage budgets and project timelines
- Strong analytical and data-driven mindset
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience with brand management software (e.g., Brand24, NetBase, etc.)
- Fluency in additional languages
ASSUMPTION: Candidates with a strong commercial mindset, creative thinking, and a proven track record in brand management will excel in this role.
💰 Compensation & Benefits
Salary Range: $118,000.00 to $147,620.00 (based on location)
Benefits:
- Flexible Work Policy (hybrid work arrangement)
- Professional Development and Internal Career Mobility
- Diversity and Inclusion initiatives
- Health Benefits
Working Hours: Full-time position with flexible hours and up to 15% travel as needed
ASSUMPTION: The salary range provided is based on market research for similar roles in the beverage industry in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1975 (as Pernod Ricard; GEM portfolio brands vary)
Company Description:
- Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands
- The company is committed to responsible drinking, sustainability, and creating convivial moments for consumers
- Pernod Ricard offers a unique work environment that combines a global presence with a local focus
Company Specialties:
- Spirits production and distribution
- Wine production and distribution
- Global marketing and branding
- Sustainability and corporate social responsibility
Company Website: pernod-ricard.com
ASSUMPTION: Pernod Ricard's large size and global presence offer employees opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the GEM Portfolio Director and collaborates with cross-functional teams across the organization
Work Arrangement: Hybrid (3 office days per week, with flexibility to work remotely 2 days per week)
Growth Opportunities:
- Potential for career progression within the GEM portfolio or broader Pernod Ricard organization
- Opportunities to work on diverse brands and categories
- Chance to gain experience in global marketing and branding
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (New York, NY)
Office Location(s): 5 cour Paul Ricard, Paris, Ile-de-France, FR (global headquarters); New York, NY (North American headquarters)
Geographic Context:
- New York, NY is a major global hub for the beverage industry
- The city offers a diverse and vibrant culture, with numerous networking and professional development opportunities
- New York is home to Pernod Ricard's North American headquarters, providing opportunities for collaboration with global teams
Work Schedule: Full-time, with flexible hours and up to 15% travel as needed
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the GEM Portfolio Director and/or other team members
- Final interview with the HR Business Partner or another senior leader
Key Assessment Areas:
- Brand management and marketing strategy skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Pernod Ricard's values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the GEM portfolio and Pernod Ricard's brand
- Prepare for behavioral interview questions that focus on your experience with brand planning, cross-functional collaboration, and data-driven decision-making
ATS Keywords: Brand Management, Marketing Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, Beverage Industry, GEM Portfolio, Pernod Ricard
ASSUMPTION: The interview process will focus on assessing the candidate's brand management skills, cultural fit, and alignment with Pernod Ricard's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brand24, NetBase, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Data visualization tools (e.g., Tableau, Power BI, etc.)
ASSUMPTION: Proficiency in relevant brand management software and project management tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Convivialité: Creating moments of sharing and friendship
- Responsibility: Acting with integrity and respect for people and the planet
- Entrepreneurship: Embracing innovation and continuous improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you passionate about creating moments of sharing and friendship through brands?
- Do you have a strong commercial mindset and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Pernod Ricard's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple brands within the GEM portfolio
- Balancing strategic planning with hands-on execution
- Collaborating with cross-functional teams across different time zones
- Adapting to a large, global organization with a matrix reporting structure
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a collaborative mindset.
📈 Similar Roles Comparison
- Brand Manager roles in other beverage or CPG companies may focus more on a single brand or category
- In the beverage industry, there may be more emphasis on trade programming and shopper marketing
- Career progression may vary depending on the company's size and structure
ASSUMPTION: This role offers a unique blend of brand management, cross-functional collaboration, and global exposure within a large, global organization.
📝 Sample Projects
- Developing and executing a brand activation campaign for a GEM portfolio brand
- Conducting a competitive analysis and identifying growth opportunities for a specific brand
- Managing a product launch or limited release for a GEM portfolio brand
ASSUMPTION: These sample projects illustrate the mix of strategic planning, cross-functional collaboration, and hands-on execution required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the GEM portfolio and broader Pernod Ricard organization?
- What opportunities are there for professional development and career growth within the GEM portfolio or broader Pernod Ricard organization?
- How does Pernod Ricard support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management experience and achievements
- Write a cover letter that demonstrates your understanding of the GEM portfolio and Pernod Ricard's brand
- Prepare for behavioral interview questions that focus on your experience with brand planning, cross-functional collaboration, and data-driven decision-making
- Follow up with the HR team one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
