Brand Manager, Goldfish Brand-Building Strategy

📌 Core Information - Job Title: Brand Manager, Goldfish Brand-Building Strategy - Company: The Campbell's Company - Location: Camden, New Jersey, United States - Job Type: Full-Time, On-Site - Category: Brand Management, Consumer Packaged Goods (CPG) - Date Posted: April 29, 2025 - Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and executing brand strategies for the Goldfish brand - Collaborating with cross-functional teams to create compelling marketing briefs - Managing the brand budget effectively - Analyzing market trends and consumer insights to drive growth - Leading the next phase of an established limited edition strategy for the Goldfish brand *ASSUMPTION:* This role requires a strategic thinker with a strong understanding of the CPG industry and a passion for the snack category. 📋 Key Responsibilities ✅ Brand Strategy & Insights: Develop a deep understanding of macro trends, consumer and shopper insights, and the competitive landscape to create strategies that grow the brand and the category. ✅ Integrated Marketing Objectives: Collaborate with integrated marketing partners to own and develop communications briefs that align strategic business objectives with consumer activations across various channels. ✅ Annual Operating Plan (AOP) Strategy & Story Development: Lead the creation of the annual operating plan in partnership with the Goldfish marketing team and cross-functional stakeholders, building an inspiring story to share with field sales counterparts. ✅ Limited Edition Strategy: Create the future concept and product pipeline for best-in-class Goldfish limited edition offerings that bring attention to the brand, advance brand ambition, and drive volume to the core. ✅ Budget Management: Build and manage the advertising and commercial (A&C) budget that supports business and brand goals, tracking and making strategic recommendations for maximizing return on investment. ✅ Cross-Functional Collaboration: Work with insights, integrated marketing, R&D, sales, finance, supply chain, and other teams to ensure successful execution of plans, developing compelling sell-in stories and materials to engage key stakeholders. ✅ Team Management & Development: Manage and develop a Senior Associate Brand Manager, supporting team members across different categories or marketing projects when necessary. *ASSUMPTION:* This role requires strong project management skills, the ability to work effectively in a cross-functional team environment, and a data-driven approach to decision-making. 🎯 Required Qualifications - Education: Bachelor's Degree required - Experience: Minimum 5 years of relevant experience in CPG (Consumer Packaged Goods) - Required Skills: - Excellent analytical skills and business/financial acumen - Forward-thinking, results-driven mindset - Experience with IRI, Unify, Nielsen, and SPINS - Consumer curiosity paired with strategic acumen to build stories and plans for the future of this brand - Preferred Skills: - MBA preferred - Food CPG experience a plus *ASSUMPTION:* Candidates with an MBA and/or food CPG experience will have a competitive advantage in this role. 💰 Compensation & Benefits - Salary Range: $137,000 - $197,000 per year - Benefits: - Medical, dental, short and long-term disability, AD&D, and life insurance - 401(k) matching - Unlimited sick time, paid time off, and holiday pay - Fitness center access (if in WHQ) - On-site day care (operated by Bright Horizons) and company store (if in WHQ) - Employee resource groups - Donation matching - Working Hours: Full-time, 40 hours per week *ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Brand Manager role in the CPG industry with 5-10 years of experience. 📌 Applicant Insights 🔍 Company Context - Industry: Food and Beverage Manufacturing - Company Size: 10,001+ employees - Founded: 1869 - Company Description: The Campbell's Company is a leading manufacturer of food and beverage products, with a portfolio of iconic brands including Campbell's, Goldfish, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. The company fosters a culture of belonging where people come first and lives its values while setting high standards for performance. - Company Specialties: Consumer Packaged Goods, Food & Beverage, CPG, Food Production, Foodservice, and Snacks - Company Website: https://www.thecampbellscompany.com/ *ASSUMPTION:* The Campbell's Company offers a comprehensive benefits package and a dynamic work environment that values diversity and inclusion. 📊 Role Analysis - Career Level: Mid-level management - Reporting Structure: This role reports directly to the Goldfish Brand Team and collaborates with various cross-functional teams. - Work Arrangement: On-site, full-time position with a 40-hour workweek. - Growth Opportunities: - Potential career progression into senior brand management or marketing leadership roles - Opportunities to work on high-impact projects and drive brand growth *ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the Goldfish brand and advance their career within the company. 🌍 Location & Work Environment - Office Type: On-site, corporate headquarters - Office Location: One Campbell Place, Camden, NJ 08103, US - Geographic Context: Camden, New Jersey, is located near Philadelphia, offering a mix of urban and suburban living with a rich history and cultural scene. - Work Schedule: Standard business hours, with flexibility for remote work as needed. *ASSUMPTION:* The on-site work arrangement allows for better collaboration and integration with cross-functional teams, while the flexible work schedule enables a healthy work-life balance. 💼 Interview & Application Insights - Typical Process: Phone screen, followed by on-site interviews with the Goldfish Brand Team and other relevant stakeholders. - Key Assessment Areas: Strategic thinking, analytical skills, consumer insights, and cross-functional collaboration. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of your brand strategy and marketing campaign successes. - Research the Goldfish brand and The Campbell's Company to demonstrate your enthusiasm and understanding of the role. *ASSUMPTION:* The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the company. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) - Consumer insights and market analysis tools (e.g., IRI, Unify, Nielsen, SPINS) - Project management tools (e.g., Asana, Trello, JIRA) *ASSUMPTION:* Familiarity with these tools and technologies is preferred, but not required, as the company provides training and support for new hires. 👔 Cultural Fit Considerations - Company Values: Real, Responsible, Relentless, Resourceful, and Respectful - Work Style: Collaborative, fast-paced, and data-driven, with a focus on results and continuous improvement. - Self-Assessment Questions: - How do you align with The Campbell's Company's core values? - How do you approach working in a cross-functional team environment? - How do you stay up-to-date with market trends and consumer insights in the CPG industry? *ASSUMPTION:* Candidates who demonstrate a strong cultural fit with the company's values and work style will be more successful in this role. ⚠️ Potential Challenges - The CPG industry is highly competitive, with a constant need to innovate and adapt to changing consumer preferences and market trends. - The role requires managing multiple projects and stakeholders, which can be challenging at times. - The Goldfish brand has a strong legacy, and candidates must be prepared to build upon its success while driving future growth. *ASSUMPTION:* Candidates who are strategic thinkers, adaptable, and comfortable working in a fast-paced, dynamic environment will be well-suited to this role. 📈 Similar Roles Comparison - Brand Manager, Goldfish Brand-Building Strategy vs. Senior Brand Manager, Goldfish Brand-Building Strategy: - The Senior Brand Manager role has broader strategic responsibilities and oversees a larger team, while the Brand Manager role focuses on tactical execution and day-to-day management. - Brand Manager, Goldfish Brand-Building Strategy vs. Brand Manager, Campbell's Soup Brand-Building Strategy: - Both roles require strong brand management skills, but the Goldfish role focuses on the snack category, while the Campbell's Soup role focuses on the soup category. The Goldfish role may have a broader scope, as it includes limited edition strategy development. *ASSUMPTION:* Candidates should consider their career goals and areas of interest when comparing these roles, as they offer different growth opportunities and responsibilities. 📝 Sample Projects - Developing a comprehensive brand strategy for the Goldfish brand, including consumer insights, market analysis, and competitive landscape assessment. - Creating and executing a limited edition product launch campaign, including product development, packaging design, and marketing activation. - Collaborating with cross-functional teams to create an annual operating plan, including sales forecasts, marketing objectives, and budget allocation. *ASSUMPTION:* These sample projects demonstrate the strategic and tactical aspects of the Brand Manager, Goldfish Brand-Building Strategy role. ❓ Key Questions to Ask During Interview - How does the Goldfish brand fit into The Campbell's Company's overall portfolio strategy? - What are the key priorities for the Goldfish brand in the first 90 days of this role? - How does the company support the professional development and growth of its brand management team members? - What is the company's approach to innovation and new product development within the Goldfish brand? - How does the company measure the success of its brand management efforts, and how is performance tracked and evaluated? *ASSUMPTION:* These questions demonstrate the candidate's interest in the role, the company, and its long-term growth potential. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://campbellsoup.wd5.myworkdayjobs.com/ExternalCareers_GlobalSite/job/USA---NJ---Camden/Brand-Manager--Goldfish-Brand-Building-Strategy_Req-57149-1 - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of your brand strategy and marketing campaign successes. - Research the Goldfish brand and The Campbell's Company to demonstrate your enthusiasm and understanding of the role. - Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.