📌 Core Information
🔹 Job Title: Brand Manager (GUM) - Nestlé Nutrition
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and updating consumer portraits and engagement funnels for assigned brands.
- Contributing to category strategy, defining desired relative price, and proposing SKUs for key channels and customers.
- Ensuring consumer centricity, applying innovation levers, and maintaining brand vibrancy through relevant renovations.
- Tracking and monitoring brand performance, health, and strategic alignment, understanding business impact and investment.
- Working in partnership with communication agencies to enhance the company's image as a trusted leader.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develops and updates consumer portrait and consumer engagement funnel for her/his brand.
✅ Understands in-store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
✅ Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
✅ Contributes to development and executes strong, functionally aligned brand.
✅ Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
✅ Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
✅ Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: Minimum 5 years of experience in Brand Management and Marketing, especially in MNC FMCG.
Required Skills:
- Strong in people & project management.
- Experienced in business planning, monitoring, analysis, and strategizing.
- Leadership & coaching principles.
- Computer Literacy.
- Good command in English & Thai.
Preferred Skills:
- Experience in the food and beverage industry.
- Familiarity with Nestlé products and brands.
ASSUMPTION: Candidates with experience in the FMCG sector and a strong understanding of consumer behavior will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Salary information not provided. According to Glassdoor, the average salary for a Brand Manager at Nestlé in Thailand is around THB 150,000 - 250,000 per month.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Nestlé products.
- Opportunities for professional development and career growth.
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: Salary range is estimated based on industry standards for Brand Manager roles in Thailand. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the food and beverage industry, with a strong focus on health, nutrition, and wellness.
Company Size: Nestlé is a multinational corporation with over 273,000 employees worldwide, providing a large and diverse work environment.
Founded: Nestlé was founded in 1866 and has a rich history in the food and beverage industry.
Company Description:
- Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior management positions.
Reporting Structure: The Brand Manager reports directly to the Brand Manager (GUM) and works closely with cross-functional teams, including marketing, sales, and research and development.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to senior brand management roles within Nestlé.
- Expansion into other areas of the business, such as marketing, sales, or research and development.
- International assignments or expatriate opportunities within the Nestlé group.
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Nestlé's extensive global network.
🌍 Location & Work Environment
Office Type: Nestlé's Bangkok office is a modern, professional environment with a collaborative work culture.
Office Location(s): Head Office, Bangkok
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, offering a vibrant and dynamic urban environment.
- The city is known for its rich cultural heritage, delicious food, and bustling nightlife.
- Bangkok offers numerous opportunities for personal and professional growth, with a diverse and multicultural community.
Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Bangkok's dynamic and multicultural environment provides a stimulating and engaging work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Nestlé's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with hiring managers and team members to evaluate skills, experience, and alignment with Nestlé's values.
- Final round interviews or assessments, depending on the role and level of the position.
Key Assessment Areas:
- Brand management and marketing skills
- Consumer understanding and market analysis
- Strategic thinking and planning
- Cross-functional collaboration and teamwork
- Leadership and coaching abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of Nestlé's products, brands, and company culture in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
ATS Keywords: Brand Management, Marketing, Consumer Engagement, Category Strategy, Pricing Strategy, Innovation, Project Management, Business Planning, Monitoring, Analysis, Leadership, Coaching, Computer Literacy, English Language, Thai Language, FMCG, Nestlé
ASSUMPTION: Nestlé's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, ensuring a strong match for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Consumer research and market analysis tools (e.g., Nielsen, Kantar)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective data analysis, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
- Passionate about Nestlé's mission and products
Self-Assessment Questions:
- Do you share Nestlé's commitment to unlocking the power of food to enhance quality of life for everyone?
- Are you comfortable working in a dynamic, multicultural environment?
- Do you thrive in a collaborative work setting and enjoy contributing to cross-functional teams?
ASSUMPTION: Candidates who align with Nestlé's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple brands and projects simultaneously, requiring strong organizational skills and time management.
- Working in a fast-paced, dynamic environment with tight deadlines and changing priorities.
- Adapting to a multicultural work environment, with diverse perspectives and communication styles.
- Balancing the need for strategic thinking with day-to-day tactical execution.
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in Nestlé's fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a stronger emphasis on consumer engagement and innovation.
- Within Nestlé, this role is part of the broader marketing function, which includes other brand management, marketing communications, and consumer insights roles.
- Career progression in brand management typically involves moving into senior brand management roles, with the opportunity to specialize in specific categories or geographies.
ASSUMPTION: Understanding the unique aspects of this role and its context within Nestlé's organization will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing a consumer engagement strategy for a new product launch, including digital and in-store activation plans.
- Conducting a competitive analysis and market segmentation study to inform brand positioning and targeting strategies.
- Managing a cross-functional team to execute a major brand renovation, including packaging design, product reformulation, and communication campaigns.
ASSUMPTION: Familiarity with these types of projects will help candidates demonstrate their relevant skills and experiences during the application and interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Nestlé's overall brand strategy and business objectives?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does the team collaborate and support each other in achieving our goals?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé Careers portal.
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and alignment with Nestlé's values and the role's requirements.
- Prepare for the interview process by researching Nestlé's products, brands, and company culture, as well as the specific aspects of the role and its context within the organization.
- Follow up with the hiring manager or HR representative within one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
