Brand Manager - Halo Top

📌 Core Information

🔹 Job Title: Brand Manager - Halo Top

🔹 Company: Wells Enterprises

🔹 Location: Chicago, IL, USA

🔹 Job Type: Full time

🔹 Category: Brand Management

🔹 Date Posted: 2025-03-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to grow Halo Top’s presence in the frozen desserts market
• Leading marketing campaigns and collaborating with cross-functional teams to ensure the brand's success
• Managing the day-to-day operations of the brand, including new product development, consumer insights, and sales support
• Providing strategic direction and inspiring a diverse team to achieve complex goals

ASSUMPTION: This role requires a high level of autonomy and the ability to balance creative instincts with analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and driving results through collaboration with cross-functional teams.

📋 Key Responsibilities

✅ Develop, collaborate, and implement brand strategies that grow Halo Top’s presence in frozen desserts

✅ Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria

✅ Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution

✅ Strategically conduct and analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans

✅ Lead an integrated agency team to plan and execute marketing campaigns that win the hearts and minds of consumers, ensuring brand consistency across all touchpoints

✅ Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all

✅ Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives

✅ Lead and coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results

ASSUMPTION: The role may evolve based on the needs of the business and the skills of the individual, but the core responsibilities will remain focused on brand management and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management or a related field

Required Skills:

• Proven track record of developing and implementing successful brand strategies
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and presentation skills
• Ability to lead and manage cross-functional teams
• Proficiency in Microsoft Office Suite and marketing analytics tools

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in Spanish
• Certification in marketing or a related field (e.g., Certified Brand Manager)

ASSUMPTION: While not explicitly stated, a master's degree in a related field or an MBA may be preferred but not required. Candidates with relevant experience may be considered in lieu of a master's degree.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Brand Manager with 2-5 years of experience in the Chicago area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts on Wells products

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for the role

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on typical benefits offered by companies of similar size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Wells Enterprises is a leading manufacturer of ice cream and frozen novelties in the United States, operating in the competitive food and beverage manufacturing industry.

Company Size: With over 4,000 employees, Wells Enterprises is a mid-sized company that offers opportunities for growth and career development.

Founded: Founded in 1913 by Fred H. Wells, the company has been run by the Wells family for generations and is now an independent operating company of the Ferrero Group.

Company Description:

• Headquartered in Le Mars, Iowa, Wells Enterprises produces more than 900 ice cream and frozen novelties treats under brands such as Blue Bunny and Bomb Pop.
• The company's products are distributed across the nation through grocery, convenience, and club stores, as well as mobile vending trucks and foodservice settings.
• Wells Enterprises is committed to producing high-quality products using the finest ingredients and maintaining a strong focus on customer satisfaction.

Company Specialties:

• Ice cream and frozen novelties
• Brand management and marketing
• New product development and innovation

Company Website: www.wellsenterprisesinc.com

ASSUMPTION: Wells Enterprises is a well-established company with a strong brand presence in the ice cream industry. The company values innovation, quality, and customer satisfaction, and offers opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position within the brand management career path. It offers opportunities for growth and development, including potential advancement to a Senior Brand Manager or Brand Director role.

Reporting Structure: The Brand Manager reports directly to the Brand Director and oversees (1) Associate Brand Manager.

Work Arrangement: This role is on-site, with the primary office location in Chicago, IL. Some flexibility in work arrangement may be available for the right candidate.

Growth Opportunities:

• Advancement to a Senior Brand Manager or Brand Director role
• Expansion of responsibilities to include additional brands or product lines
• Opportunities to work on special projects or initiatives that drive business growth

ASSUMPTION: The Brand Manager role at Wells Enterprises offers opportunities for career growth and development within the brand management career path. The specific growth opportunities available may vary depending on the individual's skills, qualifications, and the needs of the business.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Chicago, IL, with a modern and collaborative work environment.

Office Location(s): 1 Blue Bunny Drive, Le Mars, Iowa 51031, US

Geographic Context:

• Chicago, IL, is a large metropolitan area with a diverse population and a vibrant cultural scene.
• The city offers numerous opportunities for dining, entertainment, and outdoor recreation.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:30 AM - 5:00 PM, with some flexibility for the role. The work arrangement is on-site, with the expectation that the Brand Manager will be present in the office for meetings and collaboration with team members.

ASSUMPTION: The work environment at Wells Enterprises is collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration. The company values diversity and encourages employees to bring their unique perspectives to the table.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Case study or presentation preparation and delivery
• Final interview with senior leadership

Key Assessment Areas:

• Brand strategy development and implementation
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and teamwork skills
• Research the company and the Halo Top brand to demonstrate your enthusiasm and understanding of the role
• Prepare a case study or presentation that showcases your ability to develop and implement successful brand strategies

ATS Keywords: Brand strategy, brand management, marketing campaigns, consumer insights, team leadership, cross-functional collaboration, new product development, performance tracking

ASSUMPTION: The application process for this role may vary depending on the specific needs of the business and the qualifications of the candidate. The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, Tableau, Nielsen)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Consumer research and survey tools (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the individual's skills, qualifications, and the needs of the business. The company provides training and support to help employees develop the skills they need to be successful in their roles.

👔 Cultural Fit Considerations

Company Values:

• Quality: We are committed to producing high-quality products using the finest ingredients
• Innovation: We embrace change and continuously seek new ways to improve our products and processes
• Customer Satisfaction: We prioritize the needs of our customers and strive to exceed their expectations
• Collaboration: We work together as a team to achieve our goals and drive business growth

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and inclusive team culture
• Focus on results and continuous improvement
• Opportunities for growth and career development

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful brand strategies?
• Are you comfortable working in a fast-paced, dynamic work environment?
• Do you thrive in a collaborative, inclusive team culture?
• Are you results-driven and committed to continuous improvement?

ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong work ethic, excellent communication and presentation skills, and a passion for brand management. They will also be comfortable working in a fast-paced, dynamic work environment and thrive in a collaborative, inclusive team culture.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, trade shows, or meetings with external partners
• The work schedule may be flexible, but the role may require occasional overtime or weekend work to meet deadlines or support special projects
• The role may involve managing multiple projects simultaneously, requiring strong time management and prioritization skills
• The role may require working with cross-functional teams, which can present challenges in terms of communication, collaboration, and decision-making

ASSUMPTION: The potential challenges associated with this role are typical of a mid-level brand management position in a fast-paced, dynamic work environment. The ideal candidate will be able to manage their time effectively, communicate and collaborate effectively with cross-functional teams, and adapt to changing priorities and deadlines.

📈 Similar Roles Comparison

• Compared to other brand management roles, this role offers opportunities for growth and development within the brand management career path
• Compared to other roles in the food and beverage manufacturing industry, this role offers a unique opportunity to work on a well-known and beloved brand
• Compared to other mid-level brand management roles, this role offers a competitive salary and benefits package, as well as opportunities for career advancement

ASSUMPTION: The specific details of this role may vary depending on the individual's skills, qualifications, and the needs of the business. However, the role offers opportunities for growth and development within the brand management career path, as well as a competitive salary and benefits package.

📝 Sample Projects

• Developing and implementing a brand strategy to increase market share for Halo Top in the low-calorie ice cream category
• Conducting consumer research to identify trends and inform new product development for the Halo Top brand
• Leading a cross-functional team to execute a marketing campaign to launch a new Halo Top flavor, including digital, social, influencer, and traditional advertising tactics

ASSUMPTION: The specific projects associated with this role may vary depending on the individual's skills, qualifications, and the needs of the business. However, the role offers opportunities to work on high-impact projects that drive business growth and brand success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall brand management structure at Wells Enterprises?
• What are the most significant challenges facing the Halo Top brand, and how can this role help address them?
• What opportunities are there for growth and development within the brand management career path at Wells Enterprises?
• How does Wells Enterprises support work-life balance for its employees?

ASSUMPTION: The key questions to ask during the interview process are designed to help the candidate better understand the role, the company, and the opportunities for growth and development. The specific questions may vary depending on the individual's skills, qualifications, and the needs of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and teamwork skills
• Research the company and the Halo Top brand to demonstrate your enthusiasm and understanding of the role
• Prepare a case study or presentation that showcases your ability to develop and implement successful brand strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.