📌 Core Information
🔹 Job Title: Brand Manager Heart Brands (d/w/m)
🔹 Company: Unilever
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Direct responsibility for popular ice cream brands in the DACH region
- Active shaping of the future of the Refreshment & Snacking platform
- Combining classic brand management with entrepreneurial thinking
- Collaboration across countries and functions
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage multiple brands and teams effectively.
📋 Key Responsibilities
✅ Lead marketing efforts for Langnese, Eskimo, Lusso, and Cornetto brands
✅ Develop and implement brand strategies, innovations, and relaunches based on consumer insights
✅ Conceptualize and execute integrated marketing campaigns (ATL, BTL, Digital, PR, POS)
✅ Serve as the primary communication interface for all internal and external marketing activities
✅ Collaborate with global brand teams and internal stakeholders to drive brand success
✅ Monitor KPIs and derive measures to achieve targets
✅ Manage budgets and P&L within the annual planning process
✅ Lead and motivate internal, cross-functional, and external teams (2-4 direct reports)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: At least 2 years of experience as a Brand Manager in the DACH market, preferably in the FMCG sector
Required Skills:
- Excellent consumer understanding and passion for brands
- Growth mindset, high execution speed, and hands-on mentality
- Creativity and content creation skills
- Strong analytical and strategic thinking abilities
- Excellent communication and presentation skills
- High degree of independence and initiative
- Proven leadership skills and experience in employee management
- Adaptability and flexibility in a dynamic environment
Preferred Skills:
- Fluency in German and English
- Strong MS Office skills
ASSUMPTION: Candidates with experience in the food, snacking, or ice cream industry will have a significant advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and company size. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Ice Cream and Refreshments
Company Size: 10,001+ employees (Large enterprise)
Founded: 1872 (Over 140 years ago)
Company Description:
- Unilever is a global consumer goods company with a portfolio ranging from nutritionally balanced foods to indulgent ice creams
- They produce world-leading brands like Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, as well as innovative brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
- Their purpose is to create a better business, a better world, and a better you
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Platform Lead Refreshment & Snacking DACH
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the brand management team or explore other roles within the organization
- Opportunities to work on high-impact projects and drive brand success
- Chance to gain international experience and work with global brand teams
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the brand management team and across the organization.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the consumer goods industry
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and easy access to nature
- Hamburg is well-connected by air, rail, and road, making it an ideal location for international business
Work Schedule: Standard full-time work schedule, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: Hamburg offers a dynamic and international work environment, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Consumer understanding and brand management skills
- Strategic thinking and analytical abilities
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful brand management campaigns or projects you've led
- Research Unilever's brand portfolio and be prepared to discuss specific brands and their market positions
- Demonstrate your understanding of the ice cream industry and consumer trends
ATS Keywords: Brand Management, Consumer Insights, Marketing Strategy, Campaign Development, Team Leadership, FMCG, Ice Cream Industry, German Language, English Language
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary based on the team's needs and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Our purpose is to create a better business, a better world, and a better you
- We believe in business as a force for good and strive to make a positive impact on society and the environment
- We promote innovation, big and small, to drive business success and growth
Work Style:
- Collaborative and international team environment
- Dynamic and fast-paced, with a focus on agility and adaptability
- Data-driven and results-oriented, with a strong emphasis on performance and continuous improvement
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach consumer insights and market trends in the ice cream industry?
- How do you balance strategic thinking with hands-on execution in a dynamic work environment?
ASSUMPTION: Unilever values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a multicultural and international work environment.
⚠️ Potential Challenges
- Managing multiple brands with varying market positions and consumer bases
- Balancing global brand strategies with local market needs and preferences
- Working in a dynamic and fast-paced environment, with shifting priorities and deadlines
- Navigating a large, multinational organization with complex internal structures and processes
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to manage multiple iconic ice cream brands
- Unlike other FMCG roles, this position focuses specifically on the ice cream and refreshments category
- Career progression may involve moving into senior brand management roles or exploring other areas within the organization
ASSUMPTION: This role offers a unique blend of brand management experience and a deep dive into the ice cream industry.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new ice cream flavor launch
- Conducting consumer research to identify trends and preferences in the ice cream market
- Managing a team to rebrand an existing ice cream product line and successfully relaunch it in the market
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing initiatives, lead teams, and drive brand success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader brand management team and the organization's long-term strategy?
- What are the most significant challenges facing the brands in this portfolio, and how can this role address them?
- How does Unilever support the growth and development of its brand management team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help candidates understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful brand management campaigns or projects you've led
- Research Unilever's brand portfolio and be prepared to discuss specific brands and their market positions
- Demonstrate your understanding of the ice cream industry and consumer trends
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
