Brand Manager Hematología

📌 Core Information

🔹 Job Title: Brand Manager Hematología

🔹 Company: Lilly

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Brand Management, Pharmaceuticals

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for a key product in the Mexican market
• Collaborating with cross-functional teams, KOLs, and regional teams to execute business and marketing plans
• Building strong relationships with industry stakeholders and managing allocated budgets
• Monitoring product performance and ensuring compliance with regulations

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Develop and execute brand strategies aligned with business objectives

✅ Lead and implement a multi-channel strategy to maximize product impact

✅ Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders

✅ Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies

✅ Manage allocated budgets for marketing campaigns and commercial activities

✅ Monitor product performance using key metrics and make strategic adjustments as needed

✅ Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of marketing experience, preferably as a Brand Manager

Required Skills:

• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution
• Analytical skills and strategic thinking
• Excellent communication skills in Spanish and English
• Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint)

Preferred Skills:

• Experience in launching new products
• Knowledge of the therapeutic area
• Ability to work under pressure and navigate ambiguity
• Strong leadership, project management, and decision-making skills
• Innovative mindset with a willingness to take calculated risks to enhance the customer experience

ASSUMPTION: While not explicitly stated, a background in the pharmaceutical industry or relevant therapeutic area would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be MXN 150,000 - 250,000 per year, based on industry standards for a Brand Manager role in Mexico with 1-2 years of experience.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee assistance program
• Tuition assistance and professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly is a global healthcare leader focused on discovering and developing medicines that help people live longer, healthier, and more active lives. The pharmaceutical industry is highly competitive and regulated, with a strong emphasis on innovation and scientific rigor.

Company Size: Lilly is a large organization with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, Lilly offers a structured and well-established work environment with clear processes and procedures.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a rich history and a strong commitment to improving the lives of patients around the world.

Company Description:

• Lilly is dedicated to turning science into healing for people around the world, with a focus on innovation, quality, and patient-centered care
• The company has a strong commitment to corporate social responsibility and sustainability
• Lilly is organized into four business units: Diabetes and Endocrine, Oncology, Bio-Medicines, and Animal Health

Company Specialties:

• Pharmaceutical development and manufacturing
• Biotechnology and biopharmaceuticals
• Clinical trials and research

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's focus on innovation and patient-centered care creates an environment that values creativity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the brand management career path.

Reporting Structure: The Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including sales, marketing, medical affairs, and market access.

Work Arrangement: This is an on-site position based in Mexico City, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to Senior Brand Manager or other leadership roles within the brand management function
• Expansion into other therapeutic areas or business units within Lilly
• Development of skills in areas such as strategic planning, market research, and data analysis

ASSUMPTION: Successful performance in this role may lead to opportunities for increased responsibility, career advancement, and exposure to diverse aspects of the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Lilly's Mexico City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Lilly's Mexico City office is located in the Lomas de Chapultepec neighborhood, a vibrant and bustling area with numerous amenities and attractions.

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
• The city is known for its rich history, diverse culture, and numerous historical landmarks
• Mexico City offers a wide range of dining, entertainment, and recreational options, as well as a robust public transportation system

Work Schedule: The work schedule for this role is Monday through Friday, with standard working hours of 9:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines or business needs.

ASSUMPTION: Working in Mexico City offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Brand Director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cross-functional collaboration and teamwork
• Adaptability and resilience in the face of change

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the pharmaceutical industry and Lilly's business through your application materials
• Prepare examples of your past accomplishments that showcase your ability to develop and execute brand strategies, build relationships, and manage budgets

ATS Keywords: Brand Management, Strategic Planning, Market Segmentation, Multi-Channel Campaign Execution, Analytical Skills, Strategic Thinking, Communication Skills, Digital Tools Proficiency, Project Management, Leadership, Decision-Making, Innovative Mindset, Sales Experience, Therapeutic Area Knowledge, Relationship Building, Budget Management

ASSUMPTION: Lilly's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying individuals who can contribute to the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Lilly provides training and support to help employees develop the skills and knowledge needed to effectively use these tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Lilly is committed to acting with honesty, fairness, and respect in all aspects of its business
• Excellent: Lilly strives to exceed expectations and deliver outstanding results in everything it does
• Patient-centered: Lilly focuses on understanding and addressing the needs of patients, caregivers, and healthcare providers
• Innovation: Lilly fosters a culture of creativity, curiosity, and continuous learning to drive scientific and business breakthroughs
• Collaboration: Lilly values teamwork, partnerships, and open communication to achieve common goals

Work Style:

• Lilly encourages a fast-paced, dynamic work environment that balances autonomy and collaboration
• The company values employees who are proactive, adaptable, and able to manage multiple priorities
• Lilly fosters a culture of continuous learning and development, with opportunities for training, mentoring, and career growth

Self-Assessment Questions:

• Do you align with Lilly's values and commitment to patient-centered care?
• Are you comfortable working in a fast-paced, collaborative environment with diverse teams?
• Do you have the ability to manage multiple priorities, adapt to change, and make data-driven decisions?

ASSUMPTION: Lilly's culture is characterized by a strong commitment to its values, a focus on innovation and excellence, and a collaborative, team-oriented work environment.

⚠️ Potential Challenges

• Navigating a large, complex organization with multiple stakeholders and competing priorities
• Managing a tight budget and making difficult trade-offs between marketing channels and tactics
• Balancing the need for short-term results with long-term strategic planning
• Adapting to a dynamic and evolving regulatory environment

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a focus on data-driven decision-making.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position may have a greater emphasis on cross-functional collaboration and stakeholder management
• Working in the pharmaceutical industry requires a strong understanding of regulatory requirements and a focus on patient-centered care
• This role offers opportunities for career growth and development within Lilly's brand management function or other therapeutic areas

ASSUMPTION: While this role shares similarities with other brand management positions, the unique aspects of the pharmaceutical industry and Lilly's business create a distinct set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product in the Mexican market
• Conducting market research and analysis to inform brand positioning and segmentation strategies
• Managing a budget to optimize marketing spend and maximize return on investment

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Lilly support the professional development and growth of its brand management team members?
• What are the key priorities for this role in the first 90 days?
• How does Lilly approach innovation and risk-taking in its brand management strategies?
• What is the typical career path for a Brand Manager at Lilly?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.lilly.com/us/en/job/R-84091/Brand-Manager-Hematolog%C3%ADa
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments that showcase your ability to develop and execute brand strategies, build relationships, and manage budgets
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.