📌 Core Information
🔹 Job Title: Brand Manager - House of Suntory
🔹 Company: Suntory Global Spirits
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the House of Suntory Brands (Roku & Haku) in Australia to achieve annual sales and marketing objectives and drive business growth.
- Collaborating with global and local teams to develop and execute brand plans and campaigns.
- Contributing to NPD strategies for future growth.
- Managing annual brand plans and liaising with global brand houses and agencies to develop and deliver programs on time and on budget.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan and manage annual brand plans and liaise directly with global brand houses and agencies to develop and deliver programs on time and on budget.
✅ Plan and deliver 3-year growth plan in partnership with the global brand house.
✅ Contribute to NPD strategies for future growth.
✅ Develop and execute through-the-line brand campaigns in partnership with the global brand house.
✅ Lead the implementation of media, earned, and experiential activity for the brand.
✅ Build effective working relationships with commercialization teams to gain input, alignment, and support on the execution of brand plans.
✅ Effectively communicate brand standards, plans, strategy, and TTL programs to key stakeholders (internal & external).
✅ Regularly review brand performance and health, tracking and reporting to identify market opportunities.
✅ Manage monthly budgets and review to ensure maximum return on investment for allocated spend.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Tertiary qualifications, preferably in Commerce or Business with a Marketing Major.
Experience: 3+ years of experience in a consumer marketing environment with a proven ability in brand marketing.
Required Skills:
- Proven experience in brand marketing within a consumer marketing environment.
- Knowledge and understanding of experiential activation and on-premise activations.
- Ability to use creative marketing techniques effectively.
- Experience with bringing new products to market, including cross-functional project team involvement.
Preferred Skills:
- Liquor industry experience.
ASSUMPTION: Candidates with experience in the liquor industry may have an advantage, but the role is open to talented marketers from other industries.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$120,000 per annum (based on industry standards for a Brand Manager role in Sydney).
Benefits:
- Competitive benefits package.
- Opportunities for professional growth and development.
- Dynamic and inclusive work environment.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, with a portfolio that includes Jim Beam, Maker's Mark, Yamazaki, Hakushu, Hibiki, Toki, Tres Generaciones, El Tesoro, Roku, Sipsmith, and leading Ready-To-Drink cocktails like -196 and On The Rocks Premium Cocktails.
Company Size: 5,001-10,000 employees. As a large organization, Suntory Global Spirits offers opportunities for career growth and development.
Founded: The company's history dates back to the 19th century, with a strong commitment to craftsmanship, innovation, and sustainability.
Company Description:
- Suntory Global Spirits inspires the brilliance of life by creating rich experiences for people, in harmony with nature.
- The company is driven by its core values of Growing for Good, Yatte Minahare, and Giving Back to Society.
- Suntory Global Spirits is a global company with approximately 6,000 employees in nearly 30 countries.
Company Specialties:
- Premium spirits production and distribution.
- Global brand management and marketing.
- Sustainability and corporate social responsibility initiatives.
Company Website: http://www.suntoryglobalspirits.com
ASSUMPTION: Suntory Global Spirits is a well-established company with a strong global presence and a commitment to sustainability and corporate social responsibility.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career growth and development within the company.
Reporting Structure: The Brand Manager reports directly to the Marketing Director for Australia.
Work Arrangement: On-site, full-time, with flexible working arrangements available.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role.
- Opportunities to work on global brand projects and gain international experience.
- Access to professional development and training programs.
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Sydney, New South Wales, Australia.
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong economy and a thriving food and beverage industry.
- The city offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities.
- Sydney has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements available.
ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with a high quality of life and a thriving food and beverage industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and a panel of stakeholders.
- Final interview with the Marketing Director for Australia.
Key Assessment Areas:
- Brand marketing experience and expertise.
- Project management skills and ability to manage multiple projects simultaneously.
- Cross-functional collaboration and stakeholder management skills.
- Cultural fit and alignment with Suntory Global Spirits' values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills.
- Prepare examples of your past brand marketing campaigns and their outcomes.
- Research Suntory Global Spirits' brand portfolio and be prepared to discuss how you would approach marketing one of their brands in Australia.
ATS Keywords: Brand Marketing, Consumer Marketing, Project Management, Budget Management, NPD Strategies, Media Implementation, Experiential Activation, Communication, Stakeholder Management, Growth Planning, Campaign Development, Market Analysis, Cross-Functional Collaboration, Creative Marketing, Performance Tracking.
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand marketing expertise and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce Marketing Cloud).
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the projects they are working on.
👔 Cultural Fit Considerations
Company Values:
- Growing for Good: Suntory Global Spirits is committed to sustainable growth and positive impact on the planet, consumers, and communities.
- Yatte Minahare: The company encourages employees to take initiative and be proactive in their roles.
- Giving Back to Society: Suntory Global Spirits is dedicated to contributing to the communities in which it operates.
Work Style:
- Collaborative and inclusive work environment.
- Dynamic and fast-paced, with a focus on innovation and creativity.
- Results-driven, with a strong focus on performance and accountability.
Self-Assessment Questions:
- How do you align with Suntory Global Spirits' core values of Growing for Good, Yatte Minahare, and Giving Back to Society?
- How do you approach working in a collaborative and inclusive work environment?
- How do you balance creativity and innovation with results-driven performance and accountability?
ASSUMPTION: Suntory Global Spirits values candidates who are passionate about their work, committed to sustainable practices, and aligned with the company's core values.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously and balancing the needs of global and local stakeholders.
- The liquor industry can be competitive and dynamic, with changing consumer preferences and market trends.
- The role may require occasional travel to other Suntory Global Spirits offices and events.
- The Sydney office has a fast-paced and sometimes high-pressure work environment.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the House of Suntory brands (Roku & Haku) in Australia, requiring a strong understanding of Japanese whisky culture and heritage.
- Compared to other brand manager roles in the liquor industry, this role offers a unique opportunity to work on premium, globally recognized brands.
- Career progression in this role may lead to global brand management opportunities within Suntory Global Spirits.
ASSUMPTION: This role offers a unique opportunity to work on globally recognized premium brands and progress to global brand management roles within the company.
📝 Sample Projects
- Developing and executing a 3-year growth plan for the House of Suntory brands in Australia.
- Managing the annual brand plan for Roku and Haku, including liaising with global brand houses and agencies to deliver programs on time and on budget.
- Contributing to NPD strategies for future growth, including new product launches and line extensions.
ASSUMPTION: These sample projects are indicative of the types of initiatives the Brand Manager may work on, but the specific projects may vary depending on the candidate's experience and the company's priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role fit into the broader marketing strategy for Suntory Global Spirits in Australia?
- What opportunities are there for professional development and growth within the company?
- How does Suntory Global Spirits support work-life balance for its employees?
- What are the key challenges facing the House of Suntory brands in the Australian market, and how can this role address them?
ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, fit within the broader marketing strategy, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.beamsuntory.com/job/Sydney-Brand-Manager-House-of-Suntory-NSW/1288173700/
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills.
- Prepare examples of your past brand marketing campaigns and their outcomes.
- Research Suntory Global Spirits' brand portfolio and be prepared to discuss how you would approach marketing one of their brands in Australia.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
