📌 Core Information
🔹 Job Title: Brand Manager - House of Suntory (Fixed Term)
🔹 Company: Suntory Global Spirits
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the House of Suntory brands in Australia to achieve sales and marketing objectives
- Planning and managing annual brand plans in collaboration with global brand houses and agencies
- Developing and executing through-the-line brand campaigns
- Building effective working relationships with commercialization teams
- Regularly reviewing brand performance and health to identify market opportunities
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan and manage annual brand plans, liaising directly with global brand houses and agencies to develop and deliver programs on time and on budget.
✅ Plan and deliver a 3-year growth plan in partnership with the global brand house.
✅ Contribute to NPD strategies for future growth.
✅ Develop and execute through-the-line brand campaigns in partnership with the global brand house.
✅ Lead the implementation of media, earned, and experiential activity for the brand.
✅ Build effective working relationships with commercialization teams to gain input, alignment, and support on the execution of brand plans.
✅ Effectively communicate brand standards, plans, strategy, and TTL programs to key stakeholders (internal and external).
✅ Regularly review brand performance and health, tracking and reporting to identify market opportunities.
✅ Manage monthly budgets and review to ensure maximum return on investment for allocated spend.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Tertiary qualifications, preferably in Commerce or Business with a Marketing Major
Experience: 3+ years of experience in a consumer marketing environment with proven ability in brand marketing
Required Skills:
- Proven ability in brand marketing
- Knowledge and understanding of experiential activation and on-premise activations
- Ability to use creative marketing techniques effectively
- Experience with bringing new products to market, including cross-functional project team involvement
Preferred Skills:
- Liquor industry experience
ASSUMPTION: Candidates with relevant industry experience and a strong background in brand marketing are likely to be the most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Australia, the estimated salary range is AUD 90,000 - 120,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Suntory Global Spirits is a world leader in premium spirits, with a portfolio that includes iconic brands like Jim Beam, Maker's Mark, Yamazaki, and Roku.
Company Size: 5,001-10,000 employees. As a large organization, Suntory Global Spirits offers opportunities for career growth and development.
Founded: The company's history dates back to the 19th century, with a strong commitment to craftsmanship, innovation, and sustainability.
Company Description:
- Suntory Global Spirits is dedicated to creating rich experiences for people, in harmony with nature
- The company is known for its craftsmanship of premium whiskies, Japanese whiskies, and leading Scotch brands
- Suntory Global Spirits is also a world leader in Ready-To-Drink cocktails and produces leading brands such as Tres Generaciones and El Tesoro tequila, and Roku and Sipsmith gin
Company Specialties:
- Premium spirits
- Japanese whiskies
- Ready-To-Drink cocktails
Company Website: http://www.suntoryglobalspirits.com
ASSUMPTION: Suntory Global Spirits' commitment to craftsmanship, innovation, and sustainability makes it an attractive employer for candidates seeking a meaningful career in the beverage industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 3+ years of experience in consumer marketing and brand management.
Reporting Structure: The Brand Manager will report directly to the Global Brand House and work closely with the local Suntory licensed team, as well as Advocacy, Innovation, Finance, and Commercialization functions.
Work Arrangement: On-site, with the opportunity for flexibility based on business needs.
Growth Opportunities:
- Potential for career progression within the global brand house or the local Suntory licensed team
- Opportunities to work on new product launches and cross-functional projects
- Access to professional development and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management within the beverage industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic team.
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant culture, diverse communities, and a strong economy
- The city offers a high quality of life, with beautiful beaches, parks, and a thriving food and entertainment scene
- Sydney is also a major hub for the beverage industry, providing ample networking opportunities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs.
ASSUMPTION: Sydney's vibrant culture and strong beverage industry make it an attractive location for candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand management experience and skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare examples of successful brand campaigns or projects you've led, focusing on results and impact
ATS Keywords: Brand Management, Consumer Marketing, Project Management, Cross-Functional Collaboration, Campaign Development, Market Analysis, Liquor Industry, Experiential Activation, On-Premise Activations
ASSUMPTION: Suntory Global Spirits' application process is designed to assess candidates' skills and fit for the role, with a focus on brand management experience and cultural alignment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Growing for Good: Suntory Global Spirits is committed to sustainable business practices and positive social impact
- Yatte Minahare: The company encourages employees to take initiative and be proactive in their roles
- Giving Back to Society: Suntory Global Spirits prioritizes community involvement and giving back to the communities in which it operates
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on results and continuous improvement
Self-Assessment Questions:
- How have you demonstrated your commitment to sustainable business practices in your previous roles?
- Can you provide an example of a time when you took initiative to drive a project forward, and what was the outcome?
- How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you're delivering high-quality work on time?
ASSUMPTION: Suntory Global Spirits values candidates who are aligned with its mission and values, and who can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working with global brand houses and cross-functional teams may present unique communication and collaboration challenges
- The on-site work arrangement may require flexibility and adaptability to changing business needs
- Sydney's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on leading a portfolio of premium spirits brands and working closely with global brand houses
- Suntory Global Spirits' commitment to sustainability and positive social impact sets it apart from other beverage manufacturers
- Career progression opportunities may vary depending on the specific brand house or local Suntory licensed team within which the candidate is employed
ASSUMPTION: Candidates should research similar roles within the beverage industry to gain a better understanding of the unique aspects of this opportunity.
📝 Sample Projects
- Developing and executing a successful through-the-line brand campaign for Roku, resulting in a 20% increase in sales and market share
- Collaborating with the global brand house and cross-functional teams to launch a new product, achieving a 15% market share within the first year
- Conducting a comprehensive brand health review and identifying opportunities for growth, leading to a 15% increase in brand awareness and consideration
ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected for this role, focusing on brand management, project management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global brand house and the local Suntory licensed team?
- How does the company support the professional development and growth of its brand managers?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Suntory Global Spirits approach sustainability and positive social impact in its brand management strategies?
- What opportunities are there for collaboration and knowledge-sharing with other brand managers within the global brand house and the local Suntory licensed team?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant brand management experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare examples of successful brand campaigns or projects you've led, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
