Brand Manager Innovation - Lotus & Okay H/F

📌 Core Information

🔹 Job Title: Brand Manager Innovation - Lotus & Okay (H/F)

🔹 Company: Essity

🔹 Location: Paris, Ile-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving innovation for Lotus and Okay brands
• Collaborating with cross-functional teams for project execution
• Managing innovation pipeline and ensuring alignment with brand strategies
• Conducting consumer testing and analyzing results

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of consumer behavior.

📋 Key Responsibilities

✅ Contribute to strategic planning for the innovation funnel for Lotus and Okay brands

✅ Pilot innovation and renovation projects for the product portfolio

✅ Manage the innovation process to ensure a relevant pipeline of innovations

✅ Develop innovation concepts and conduct consumer testing

✅ Collaborate with stakeholders to ensure alignment with brand strategies

✅ Ensure operational execution of product launches

✅ Lead innovation taskforce and present to steering committee

✅ Contribute to consumer tissue projects and develop new initiatives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and analytical skills.

🎯 Required Qualifications

Education: Master's degree in marketing (business school or equivalent)

Experience: Minimum 5 years in FMCG marketing, including 2 years as a Brand Manager

Required Skills:

• Expertise in project management and innovation management
• Strong communication and analytical skills
• Fluency in French and English

Preferred Skills:

• Experience in the consumer tissue category
• Knowledge of the Essity brand portfolio

ASSUMPTION: Candidates with a strong background in FMCG marketing and a proven track record in brand management and innovation will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (Estimated based on market research for similar roles in France)

Benefits:

• Company Savings Plan
• Profit Sharing
• 60% Public Transport Reimbursement
• Subsidized Company Restaurant
• Telework Allowance
• RTT (Recovery Time Off)
• On-site Gym

Working Hours: Full-time (35 hours/week) with flexibility for telework

ASSUMPTION: The salary range is estimated based on market research for similar roles in France. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Essity is a globally leading hygiene and health company, operating in the manufacturing sector.

Company Size: Essity has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Essity's roots trace back to 1849 through the acquisition of Mölnlycke, with a global presence established since then.

Company Description:

• Essity focuses on sustainable innovations for hygiene and health products
• Leading global brands include TENA, Tork, and Lotus
• Committed to Diversity, Equity, and Inclusion (DEI) in all aspects of operations

Company Specialties:

• Personal care
• Baby care
• Incontinence care
• Feminine care
• Medical solutions
• Consumer tissue
• Medtech

Company Website: Essity Careers

ASSUMPTION: Essity's focus on sustainability and innovation creates an environment where employees can drive meaningful change in the hygiene and health industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth within the marketing department and across Essity's global brands

Reporting Structure: Reports directly to the Senior Brand Manager for Lotus and Okay brands

Work Arrangement: On-site with flexibility for telework

Growth Opportunities:

• Progression to Senior Brand Manager or other senior marketing roles
• Expansion into different brands or categories within Essity's portfolio
• International assignments or relocation opportunities

ASSUMPTION: This role offers a clear path for career progression within Essity's marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Essity's Paris office is a modern, collaborative workspace

Office Location(s): Saint-Ouen, Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and numerous attractions
• Saint-Ouen is a northern suburb of Paris, offering a mix of urban and suburban living
• Easy access to public transportation, with multiple train and metro lines nearby

Work Schedule: Standard office hours with flexibility for telework

ASSUMPTION: Essity's Paris office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with HR and the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Essity's values
• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your innovation and project management successes
• Research Essity's brand portfolio and be ready to discuss your ideas for driving innovation

ATS Keywords: Brand Management, Innovation Management, Project Management, Consumer Insights, Market Research, Collaboration, Strategic Thinking, Execution, Consumer Testing, Product Development, Team Leadership, Stakeholder Management, Problem Solving, Creativity

ASSUMPTION: Essity's application process is designed to assess candidates' skills and cultural fit, with a focus on driving innovation and growth for the Lotus and Okay brands.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Consumer testing and data analysis tools (e.g., SurveyMonkey, SPSS)

ASSUMPTION: This role requires proficiency in standard office software and project management tools, as well as familiarity with consumer testing and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Caring
• Agility
• Innovation
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to changing priorities and manage multiple projects simultaneously?

ASSUMPTION: Essity's culture emphasizes caring, agility, innovation, performance, and trust, with a focus on collaboration and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing innovation with operational execution
• Adapting to a dynamic and evolving market landscape
• Working in a fast-paced, competitive industry

ASSUMPTION: This role presents unique challenges in managing multiple projects, balancing innovation with execution, and adapting to a dynamic market environment.

📈 Similar Roles Comparison

• Brand Manager vs. Senior Brand Manager: This role offers a clear path for progression to a senior-level position within Essity's marketing department
• Innovation-focused roles: This role requires a strong focus on driving innovation and managing the innovation pipeline
• Consumer tissue category: This role is specific to the consumer tissue category, with a focus on Lotus and Okay brands

ASSUMPTION: This role offers a unique combination of brand management, innovation, and category-specific responsibilities within Essity's marketing department.

📝 Sample Projects

• Developing and executing a successful product launch for a new Lotus or Okay innovation
• Conducting consumer testing and analyzing results to inform product development and positioning
• Managing a cross-functional team to execute a major marketing campaign or event

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on driving innovation and managing cross-functional teams.

❓ Key Questions to Ask During Interview

• How does this role contribute to Essity's overall strategy for the Lotus and Okay brands?
• What are the key priorities for this role in the first 90 days?
• How does Essity support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the Lotus and Okay brands, and how can this role address them?
• How does Essity foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to assess the role's strategic impact, priorities, growth opportunities, challenges, and cultural fit within Essity's marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your innovation and project management successes
• Research Essity's brand portfolio and be ready to discuss your ideas for driving innovation
• Follow up with the hiring manager one week after submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.