📌 Core Information
🔹 Job Title: Brand Manager Italy and Iberia
🔹 Company: Kimberly-Clark
🔹 Location: Turin, Italy
🔹 Job Type: Hybrid (Remote/On-site)
🔹 Category: Marketing & Branding
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing iconic brands like Huggies, DryNites, and Wet Wipes in Italy and Iberia
- Developing and implementing marketing strategies for assigned categories
- Collaborating with cross-functional teams to drive brand growth and innovation
- Analyzing market trends and consumer insights to inform decision-making
- Managing marketing budgets and tracking performance metrics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Full brand management responsibility, including online and offline brand touchpoints
✅ Support on paid media campaigns, from development to implementation and tracking
✅ Support on consumer product innovation (CPI) adaptation and sales updates
✅ Track brand performance and contribute to product and pack architecture (PPA) projects
✅ Secure continuous hospital samples delivery to key stakeholders
✅ Collaborate with Italian and Spanish teams to ensure programs meet market needs
ASSUMPTION: This role requires a proactive, confident, and assertive individual who can build business relationships and present recommendations effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant previous marketing experience as a brand manager in a multinational FMCG company
Required Skills:
- Analytical skills and knowledge of Nielsen
- Pro-active, confident, and highly assertive
- Experience in developing digital marketing and activation plans
- Project management and organization skills
- Fluent English and Italian; Spanish as a nice-to-have
Preferred Skills:
- Experience in the baby and childcare category
- Knowledge of the Italian and Iberian markets
ASSUMPTION: Candidates with a strong background in brand management and relevant market experience are preferred.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Italy)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Kimberly-Clark products
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range is estimated based on market research for similar roles in Italy. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, focusing on personal care, consumer tissue, and K-C Professional products.
Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: 1872, with a rich history and strong brand recognition globally
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands and innovative products
- The company fosters a culture of collaboration, innovation, and continuous improvement
- Kimberly-Clark is dedicated to sustainability and social responsibility, with initiatives focused on environmental stewardship and community impact
Company Specialties:
- Brand management and marketing
- Product innovation and development
- Sales and distribution
- Sustainability and corporate social responsibility
Company Website: Kimberly-Clark
ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth and advancement within the organization
Reporting Structure: This role reports directly to the Southern Europe Marketing Lead and works closely with cross-functional teams, including category, finance, sales, and demand teams
Work Arrangement: Hybrid model (remote/on-site), with the option to work remotely for candidates already based in Italy, ideally in Piedmont or Lombardy
Growth Opportunities:
- Potential to take on additional responsibilities and lead projects as the role evolves
- Opportunities to work on cross-functional teams and gain exposure to different aspects of the business
- Potential to progress to a senior marketing role or take on additional market responsibilities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Turin, Italy (with the option to work remotely)
Geographic Context:
- Turin is the capital of the Piedmont region in northern Italy, known for its rich history, culture, and culinary traditions
- The city offers a high quality of life, with a vibrant arts scene, numerous museums, and a diverse range of recreational activities
- Turin is well-connected by public transportation and is close to major international airports
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of remote work with the collaborative environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Southern Europe Marketing Lead
Key Assessment Areas:
- Brand management and marketing strategy
- Analytical skills and data-driven decision-making
- Collaboration and cross-functional teamwork
- Cultural fit and alignment with Kimberly-Clark's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research Kimberly-Clark's products, mission, and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Brand management, marketing strategy, consumer insights, Nielsen, cross-functional teams, innovation, collaboration, baby and childcare, Italy, Iberia
ASSUMPTION: Kimberly-Clark's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Nielsen, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Kimberly-Clark uses industry-standard tools and technologies to support its marketing and branding efforts.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Winning Together
- Responsibility
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach working with cross-functional teams to drive brand growth and innovation?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Kimberly-Clark's culture values collaboration, innovation, and a results-driven approach, with a strong emphasis on integrity and trust.
⚠️ Potential Challenges
- Managing multiple brands and markets simultaneously
- Balancing remote work and on-site collaboration effectively
- Adapting to a dynamic and evolving market landscape
- Working with cross-functional teams across different time zones and cultures
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to other brand manager positions but offers the unique opportunity to manage iconic brands across two markets (Italy and Iberia)
- Compared to other multinational FMCG companies, Kimberly-Clark offers a strong focus on sustainability and social responsibility
- Career progression opportunities may vary depending on the specific organization and market
ASSUMPTION: This role offers a unique opportunity to manage iconic brands across two markets and contribute to Kimberly-Clark's sustainability and social responsibility initiatives.
📝 Sample Projects
- Developing and implementing a marketing strategy for the Huggies brand in Italy and Iberia
- Managing the launch of a new product or innovation in the baby and childcare category
- Conducting market research and consumer insights analysis to inform brand positioning and messaging
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Brand Manager Italy and Iberia role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Kimberly-Clark's baby and childcare portfolio?
- What opportunities are there for growth and development within the organization?
- How does Kimberly-Clark support work-life balance for its employees?
- What are the biggest challenges facing the baby and childcare category in Italy and Iberia, and how can this role address them?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kimberly-Clark careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Research Kimberly-Clark's products, mission, and values to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
