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Brand Manager – Knorr Core & Masterbrand Lead

Unilever
Full-time
On-site
Ho Chi Minh City, Vietnam
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager – Knorr Core & Masterbrand Lead

πŸ”Ή Company: Unilever

πŸ”Ή Location: Ho Chi Minh City, Vietnam

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: July 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and monitoring business performance of Knorr Core, brand health, consumer, and retail data analysis
  • Leading overall brand campaigns to drive business growth
  • Leading external agencies in creating new campaigns and activations
  • Brand plan & A&P budget management
  • Identifying growth opportunities through continuous analysis and review of consumer, category, channel/customer, and competitive information

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Manage and monitor business performance of Knorr Core, brand health, consumer, and retail data analysis

βœ… Lead overall brand campaigns to drive business growth

βœ… Lead external agencies in creating new campaigns and activations and deployment mixes and campaigns

βœ… Brand plan & A&P budget management

βœ… Lead on-going analysis and review of consumer, category, channel/customer, and competitive information to identify growth opportunities

βœ… Responsible for launch and network management (innovation, relaunch product, market development, and saving project), building launch plans, customer sell-in, and managing brand budget

βœ… Build productive working relationships with cross-functional teams, external partners, and agencies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in a job-related field

Experience: 3-5 years of relevant working experience in customer-facing, analytical, or brand-building jobs

Required Skills:

  • Data analysis and interpretation
  • Campaign management and planning
  • Budget management
  • Cross-functional collaboration
  • Presentation and negotiation skills
  • People management capabilities

Preferred Skills:

  • Experience in the foods industry
  • Proven leadership skills

ASSUMPTION: While experience in the foods industry is preferred, candidates with relevant experience in other FMCG categories may also be considered.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Vietnam, the estimated salary range is β‚«250,000,000 - β‚«350,000,000 per year. This range is inclusive of base salary and variable compensation.

Benefits:

  • Competitive benefits package
  • Opportunities for career growth and development
  • Dynamic and inclusive work environment

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM - 5:00 PM) and flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of well-known brands in foods, home care, and personal care categories.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong commitment to sustainability and social responsibility.

Company Description:

  • Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from everyday essentials to premium products
  • The company is committed to sustainable living and has set ambitious goals to reduce its environmental impact and contribute positively to society
  • Unilever fosters an inclusive and collaborative work environment, where employees are encouraged to bring their whole selves to work

Company Specialties:

  • Consumer Goods
  • Food
  • Home Care
  • Personal Care
  • Refreshments
  • Marketing & Advertising
  • Retail
  • Purpose
  • FMCG
  • Digital
  • Ice Cream
  • Nutrition
  • Sustainability
  • Beauty & Wellbeing
  • Innovation
  • Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.

πŸ“Š Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in brand management. It offers opportunities for growth and development within the company.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, trade marketing, CMI, global teams, finance, and supply chain.

Work Arrangement: This is an on-site role based in Ho Chi Minh City, Vietnam. However, there may be opportunities for occasional remote work or adjusted hours as needed.

Growth Opportunities:

  • Progression to senior brand management roles or leadership positions within the company
  • Expansion of responsibilities to include additional brands or categories
  • Opportunities to work on international projects or assignments

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

  • Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia
  • The city offers a vibrant culture, diverse food scene, and numerous entertainment options
  • Ho Chi Minh City has a tropical climate with high temperatures and humidity year-round

Work Schedule: Standard working hours (Monday to Friday, 8:00 AM - 5:00 PM) with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The office environment at Unilever is designed to foster collaboration, creativity, and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with senior leadership

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Campaign management and planning abilities
  • Budget management and financial acumen
  • Cross-functional collaboration and teamwork
  • Presentation and negotiation skills
  • Leadership potential and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the brand management process and Unilever's brand portfolio
  • Prepare examples of your data analysis, campaign management, and budget management skills

ATS Keywords: Brand Management, Data Analysis, Campaign Management, Budget Management, Consumer Insights, Cross-Functional Collaboration, Presentation Skills, Negotiation Skills, People Management, Innovation, Market Development, Regulatory Compliance, Problem Solving, Strategic Thinking, Communication

ASSUMPTION: Unilever's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Campaign management and project management tools (e.g., Asana, Trello)
  • Budget management tools (e.g., Microsoft Excel)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Deliver with excellence
  • Stay 3 steps ahead
  • Care deeply
  • Focus on what counts

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Agile and adaptable
  • Results-oriented and accountable

Self-Assessment Questions:

  • Do you have a proven track record of delivering fantastic results in brand management roles?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
  • Do you have strong data analysis and interpretation skills, and the ability to translate insights into actionable strategies?

ASSUMPTION: Unilever's company culture is inclusive, collaborative, and focused on delivering results with excellence.

⚠️ Potential Challenges

  • Managing a well-established brand with a long history and high consumer expectations
  • Navigating a large, complex organization with multiple stakeholders
  • Balancing short-term business objectives with long-term brand building strategies
  • Adapting to a dynamic and competitive market environment

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand management roles, this position offers a unique opportunity to lead the Masterbrand workstream and drive business growth for a well-known and beloved brand
  • Unilever's large portfolio of brands and global presence provide opportunities for career growth and development not available in smaller organizations
  • This role requires a higher level of experience and leadership potential than entry-level brand management positions

ASSUMPTION: This role offers a unique combination of brand management experience, leadership development, and exposure to a global organization.

πŸ“ Sample Projects

  • Developing and executing a successful brand campaign to drive business growth for Knorr Core in Vietnam
  • Conducting a comprehensive analysis of consumer, category, channel/customer, and competitive information to identify growth opportunities
  • Managing the launch of a new product or innovation within the Knorr portfolio, including customer sell-in and regulatory compliance

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the overall brand management structure and strategy for Knorr?
  • What opportunities are there for career growth and development within the company?
  • How does Unilever support work-life balance for its employees?
  • What is the company's approach to sustainability and social responsibility, and how does this role contribute to those efforts?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the expectations and opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your data analysis, campaign management, and budget management skills
  • Practice common interview questions and prepare thoughtful responses
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.