📌 Core Information
🔹 Job Title: Brand Manager - Lifebuoy
🔹 Company: Unilever
🔹 Location: Unihome Malaysia Office, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of the Brand Marketing Plan
- Overseeing a multi-functional team to ensure effective execution in the marketplace
- Analyzing brand performance and driving innovation and activation strategies
- Managing day-to-day operations and collaborating with various stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to drive brand growth and success.
📋 Key Responsibilities
✅ Lead the development of the Brand Marketing Plan
✅ Lead a multi-functional team to implement plans in the marketplace and monitor performance
✅ Lead innovation, activation, advertising, and promotion for the deployment of a Brand Marketing Plan and budget
✅ Analyze brand Profit and Loss (P&L) and drive the profitability of the brand
✅ Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, supply chain, and external partners and agencies
✅ Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality
✅ Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps)
✅ Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues
✅ Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning
ASSUMPTION: This role requires a strong understanding of brand management, marketing strategy, and consumer behavior to succeed.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or equivalent
Experience: Minimum of 5 years experience in brand management/marketing, preferably in the consumer goods industry
Required Skills:
- Proven track record of delivering topline and marketing KPIs (driving share and penetration)
- Experience in managing agencies
- Experience in managing digital channels and programs: Digital demand creation and fulfillment
- Proven experience in developing and implementing effective and integrated brand plans
- Obsessive consumer intimacy and curiosity about future consumer needs
- High growth mindset with a strong love for consumers, shoppers, and customers
- Excellent communication channel management with an integrated program of brand communication
- Knowledgeable in end-to-end marketing management, ability to understand the big picture and comfortable with details and managing operations
- Media-savvy, particularly in digital marketing and know-how
- Proven project and budget management
- Multitasking and enjoys working in a fast-paced environment
Preferred Skills:
- Experience in managing a team
- Fluency in multiple languages
ASSUMPTION: Strong analytical skills, creativity, and the ability to work well under pressure are essential for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1872
Company Description:
- Unilever is a multinational consumer goods company headquartered in London, UK
- Operates in over 190 countries with a portfolio of over 400 brands
- Committed to sustainability and social responsibility initiatives
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever offers a dynamic and inclusive work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior-level role, depending on experience
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression to Senior Brand Manager or Marketing Manager roles
- Opportunities to work on global brands and gain international experience
- Chance to develop leadership, strategic thinking, and project management skills
ASSUMPTION: This role offers significant growth potential for the right candidate with strong performance and a willingness to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Unihome Malaysia Office, Malaysia
Geographic Context:
- Malaysia is a multicultural country with a tropical climate
- Kuala Lumpur, the capital city, is a bustling metropolis with a mix of modern and traditional architecture
- The cost of living in Malaysia is generally lower than in many other developed countries
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:30 PM) with occasional overtime as needed
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and marketing strategy skills
- Consumer understanding and market research analysis
- Leadership and team management abilities
- Problem-solving and decision-making skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the brand and the consumer goods industry
- Showcase your ability to develop and implement effective brand marketing plans
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Project Management, Budget Management, Innovation, Advertising, Promotion, Communication, Collaboration, Analytical Skills, P&L Management, Market Research, Sales Management, Customer Relationship Management
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and the marketing campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace
- Our Values: Values-led, Open, Accountable, Real, Together
- Our Principles: Respect, Responsibility, Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and data-informed
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach working in a fast-paced, dynamic environment?
- How do you ensure effective communication and collaboration with cross-functional teams?
ASSUMPTION: Unilever values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a multicultural, global work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market and consumer behavior
- Balancing strategic thinking with day-to-day operations and tactical execution
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The main difference lies in the level of experience and the scope of responsibilities. A Senior Brand Manager typically has more experience and oversees a larger portfolio of brands or a broader geographic region.
- Brand Manager vs. Marketing Manager: A Marketing Manager has a broader scope of responsibilities, overseeing multiple brands or categories, while a Brand Manager focuses on a specific brand or product line. The Marketing Manager role may also involve more strategic decision-making and budget allocation.
- Career path: Brand Manager roles can serve as a stepping stone to Senior Brand Manager, Marketing Manager, or other leadership positions within the marketing function. Alternatively, Brand Managers may transition into other areas of the business, such as sales, customer development, or general management.
ASSUMPTION: The specific responsibilities and career progression for Brand Manager roles may vary depending on the company and the industry.
📝 Sample Projects
- Developing and implementing a successful brand relaunch campaign, including advertising, promotion, and in-store activation
- Conducting consumer research and analyzing market trends to inform brand strategy and positioning
- Managing the launch of a new product or line extension, including P&L, pricing, place, and positioning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand's target consumer and how the brand is positioned in the market?
- How does this role fit into the overall marketing strategy for the brand and the region?
- What are the key priorities for this role in the first 90 days?
- How does Unilever support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the brand, the company, and the industry
- Follow up with the hiring manager after the interview to express your interest in the role and the company
- If shortlisted, participate in the next round of interviews and assessments as directed by the hiring team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
