📌 Core Information
🔹 Job Title: Brand Manager (m/w/d) (Vollzeit, unbefristet)
🔹 Company: DKMS
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and positioning the DKMS brand in line with organizational strategy
- Managing brand-related projects and ensuring effective project management
- Creating targeted marketing materials for various channels
- Collaborating with internal teams and external agencies
- Monitoring project progress and controlling results
ASSUMPTION: This role requires a strong understanding of brand management principles and experience in marketing and communications. The ideal candidate will be passionate about the DKMS mission and have a keen eye for detail.
📋 Key Responsibilities
✅ Develop and position the DKMS brand in line with the organizational strategy
✅ Oversee brand-related projects, ensuring successful and efficient project management
✅ Create zielgruppenspezifische online and offline marketing materials
✅ Collaborate with internal teams and external agencies to ensure project success
✅ Monitor project progress, control results, and ensure project goals are met
✅ Provide consultative support to other departments in online and offline communication
ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Media Economics, or Business Administration, or a relevant Volontariat in an agency or company
Experience: At least 2 years of professional experience in marketing and communications
Required Skills:
- Proven experience in brand management, online marketing, content marketing, and social media
- Excellent project management skills
- Strong communication and presentation skills
- Proficiency in MS Office
- Fluent in German and English
Preferred Skills:
- Experience in the non-profit sector
- Knowledge of the German blood cancer landscape
ASSUMPTION: Candidates with relevant experience in brand management and marketing, as well as a strong commitment to the DKMS mission, are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on experience and qualifications)
Benefits:
- Flexible working hours and the option to work remotely up to 125 days per year
- Attractive compensation model with additional benefits
- 30 vacation days and special leave for personal events
- Sabbatical offer and comprehensive training opportunities
- Free snacks, water, coffee, and tea
- Health management offers, including job bike, online platform voiio, and health courses
- Corporate benefits and employee discounts
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Germany. The benefits package is designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: DKMS is a global non-profit organization dedicated to fighting blood cancer and blood disorders. They work to increase the number of potential donors worldwide and enhance patient access to transplantation.
Company Size: DKMS has 1,001-5,000 employees globally, with a presence in seven countries on five continents.
Founded: DKMS was founded in 2023, with a strong commitment to saving lives and improving patient outcomes.
Company Description:
- DKMS is a leading non-profit organization focused on connecting patients with matching blood stem cell donors
- Their mission is to increase the number of potential donors worldwide and enhance patient access to transplantation
- DKMS offers international support programs and medical and scientific work to achieve their goals
Company Specialties:
- Donor Center
- Medicine and Science
- Access to Transplantation
Company Website: professional.dkms.org
ASSUMPTION: DKMS is a well-established non-profit organization with a strong global presence and a commitment to saving lives through blood cancer research and patient support.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Brand Manager will report directly to the Head of Corporate Communications and work closely with internal teams and external agencies.
Work Arrangement: This role is on-site (Hybrid), with the option to work remotely up to 125 days per year.
Growth Opportunities:
- Potential career progression within the Marketing & Communications department
- Opportunities to work on international projects and collaborate with global teams
- Access to comprehensive training and development opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to make a meaningful impact on the lives of blood cancer patients.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany and offers a vibrant cultural scene, historic architecture, and a high quality of life
- The city is well-connected by public transportation and has an international airport
- Cologne is home to numerous multinational corporations and is a hub for various industries
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 125 days per year
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Brand management and marketing skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with DKMS values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your understanding of the DKMS mission and how your skills align with the role
- Research the company and the blood cancer landscape to demonstrate your enthusiasm and commitment
ATS Keywords: Brand Management, Marketing, Project Management, Communications, German, English, Non-profit, Blood Cancer, DKMS
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, as well as their commitment to the DKMS mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and communications industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Courage
- Responsibility
- Expertise
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Committed to the DKMS mission
Self-Assessment Questions:
- Do you share DKMS's commitment to fighting blood cancer and improving patient outcomes?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to change?
ASSUMPTION: DKMS values a diverse and inclusive work environment, where employees feel empowered to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational and time management skills
- Candidates may face competition from other highly qualified applicants
- The role may require occasional travel for international projects or events
- The work environment may be emotionally demanding, as the role is focused on supporting blood cancer patients
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to the DKMS mission, and a willingness to adapt to the demands of the role.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers the unique opportunity to work for a non-profit organization with a global impact on blood cancer patients
- DKMS provides a comprehensive benefits package and a strong focus on employee well-being and work-life balance
- Career progression opportunities may be limited compared to larger corporations, but DKMS offers the chance to make a significant impact on the lives of blood cancer patients
ASSUMPTION: This role offers a unique opportunity to combine professional growth and development with a strong commitment to social responsibility and making a meaningful difference in the lives of blood cancer patients.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase awareness of DKMS's blood cancer research and patient support initiatives
- Collaborating with international teams to create consistent branding guidelines and marketing materials for global use
- Managing a project to enhance DKMS's online presence and improve user experience for potential donors and patients
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Brand Manager, from strategic planning and execution to cross-functional collaboration and global impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & Communications department?
- How does DKMS support the professional growth and development of its employees?
- What are the most significant challenges facing the organization in the coming years, and how can this role contribute to addressing them?
- How does DKMS measure the success of its brand management and marketing efforts?
- What is the company culture like, and how does it support the mission and values of DKMS?
ASSUMPTION: These interview questions are designed to provide insight into the work environment, company culture, and opportunities for professional growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: DKMS Job Application
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your commitment to the DKMS mission
- Prepare for your interview by researching the company, the blood cancer landscape, and the role's responsibilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
