Brand Manager Nationale Marken (mwd)

📌 Core Information

🔹 Job Title: Brand Manager Nationale Marken (mwd)

🔹 Company: Etter & Partner

🔹 Location: Germany

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic brand management for national brands
• Developing and implementing effective marketing strategies and campaigns
• Managing the marketing mix and ensuring brand positioning in the market
• Collaborating with internal teams and external partners

ASSUMPTION: This role requires a high level of creativity, analytical skills, and project management abilities to succeed.

📋 Key Responsibilities

✅ Responsible for the whole marketing mix of national brands

✅ Develops and implements strategic marketing concepts and effective campaigns to increase brand awareness and relevance

✅ Uses consumer and market analyses to develop market-oriented strategies and innovative product concepts

✅ Manages the marketing budget, controls measures, and continuously optimizes brand profitability

✅ Develops and implements international brand development and collaborates with partners in respective countries

✅ Works closely with internal departments such as product development and sales

✅ Develops digital content and effective social media strategies

✅ Plans and oversees events and brand-related sponsorship activities

ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and market trends to excel.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration with a focus on Marketing or a comparable qualification

Experience: At least 3 years of experience in the FMCG sector, preferably in the beverage industry

Required Skills:

• Proven experience in brand management
• Strong analytical skills
• Creativity and innovative thinking
• Excellent project management skills
• Excellent communication and collaboration skills
• Fluency in German

Preferred Skills:

• Experience in international brand management
• Knowledge of the export environment

ASSUMPTION: Candidates with a strong background in marketing, a passion for brands, and a proven track record in brand management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for brand managers in Germany)

Benefits:

• Performance-based bonuses
• Company pension scheme
• Employee discounts on company products

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for brand managers in Germany, considering the experience level and location. Benefits may vary depending on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in HR consulting and executive search for companies in the beverage industry

Company Size: Small (1-10 employees)

Founded: 2014

Company Description:

• Exclusive HR consulting and executive search services for companies in the beverage industry
• Focus on personal consulting, tailored solutions, and long-term client relationships
• Strong industry expertise and a deep understanding of the beverage sector

Company Specialties:

• Personalberatung (HR consulting)
• Getränkebranche (beverage industry)
• Executive Search (recruiting)

Company Website: www.etterundpartner.com

ASSUMPTION: Etter & Partner is a specialized HR consulting firm with a strong focus on the beverage industry. They offer tailored solutions and long-term client relationships, leveraging their deep industry expertise.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the company's management

Work Arrangement: On-site, with flexible working hours

Growth Opportunities:

• Potential career progression to senior brand management roles
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on international projects and collaborate with global partners

ASSUMPTION: This role offers opportunities for professional growth and development, both within the company and through collaboration with international partners.

🌍 Location & Work Environment

Office Type: On-site, with flexible working hours

Office Location(s): Lemberg, France and Zweibrücken, Germany

Geographic Context:

• Lemberg, France: A small town in the Moselle department, close to the German and Luxembourg borders
• Zweibrücken, Germany: A mid-sized city in the state of Rhineland-Palatinate, near the French border

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The office locations offer a mix of urban and rural environments, with easy access to international markets and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the hiring manager and team members
• Final interview with the company's management

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Creativity and innovative problem-solving
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful brand management campaigns and their outcomes
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Campaign Development, Budget Management, Digital Marketing, Social Media Strategy, Event Planning, Consumer Insights, Collaboration, Creativity, Analytical Skills, Communication, Project Management, Trend Analysis, Product Development

ASSUMPTION: The application process is designed to assess candidates' marketing expertise, creativity, and cultural fit. Successful applicants will demonstrate a strong understanding of brand management principles and a passion for the beverage industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Expertise and experience in the beverage industry
• Tailored and personal consulting approach
• Long-term client relationships and partnerships

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you have a deep understanding of the beverage industry and its trends?
• Are you able to build and maintain strong relationships with clients and partners?
• Can you work effectively in a collaborative, team-based environment?

ASSUMPTION: Successful candidates will demonstrate a strong understanding of the beverage industry, a client-focused work style, and the ability to collaborate effectively with internal teams and external partners.

⚠️ Potential Challenges

• Managing multiple brands with varying market positions and target audiences
• Balancing short-term campaign needs with long-term brand strategy
• Adapting to a dynamic and competitive market environment
• Collaborating effectively with internal teams and external partners

ASSUMPTION: Successful candidates will be able to navigate these challenges by leveraging their marketing expertise, creativity, and strong project management skills.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a high degree of responsibility and autonomy
• International brand development and collaboration with global partners are unique aspects of this role
• Career progression opportunities are similar to those in comparable marketing roles, with potential growth into senior brand management positions

ASSUMPTION: This role offers a unique blend of responsibilities, autonomy, and international collaboration, making it an attractive opportunity for experienced brand managers looking to take the next step in their careers.

📝 Sample Projects

• Developing and implementing a strategic marketing campaign to increase brand awareness and market share for a national beverage brand
• Conducting market research and consumer analysis to inform product development and positioning for an international beverage brand
• Managing the marketing budget and optimizing brand profitability for a portfolio of national and international beverage brands

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Brand Manager Nationale Marken (mwd) and demonstrate the importance of strategic thinking, creativity, and analytical skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand management and marketing strategy?
• How does the company support the growth and development of its employees?
• What are the key challenges and opportunities facing the beverage industry in the coming years?
• How does the company collaborate with international partners to develop and grow its brands?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the company's culture, values, and approach to brand management, as well as the candidate's fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful brand management campaigns and their outcomes
• Research the company and industry to demonstrate your understanding and enthusiasm
• Follow up with the company one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.