🔹 Job Title: Brand Manager Nationale Marken (mwd)
🔹 Company: Etter & Partner
🔹 Location: Rheinland-Pfalz, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high degree of independence and creativity, as well as strong analytical and project management skills. The successful candidate will be able to work effectively in a dynamic, international environment.
✅ Responsible for the whole marketing mix of the national brands
✅ Develops and implements strategic brand concepts and effective campaigns to increase brand awareness and relevance
✅ Uses market and consumer analyses to develop and implement market-oriented strategies and innovative product concepts
✅ Manages marketing budgets, controls measures, and continuously optimizes brand profitability
✅ Develops and implements international brand strategies and collaborates with partners in respective countries to scale successful models
✅ Works interdisciplinary with internal departments such as product development and sales
✅ Develops digital content and effective social media strategies
✅ Plans and oversees events and brand-related sponsorship activities
ASSUMPTION: The role requires a strong understanding of the FMCG market, consumer behavior, and marketing trends. The successful candidate will be able to analyze complex data and translate it into effective marketing strategies.
Education: Bachelor's degree in Business Administration with a focus on Marketing or a comparable qualification
Experience: At least 3 years of experience in FMCG marketing, preferably in the beverage industry or in an agency-like brand management role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in FMCG marketing and a passion for brands are likely to be successful in this role. Experience in the beverage industry is preferred but not required.
Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in the FMCG sector. Benefits may vary depending on the specific terms of the employment contract.
Industry: Business Consulting and Services, specializing in personnel consulting and executive search for beverage industry companies
Company Size: Small (1-10 employees), offering a personal and agile working environment with short decision-making processes
Founded: 2014, with a focus on providing tailored HR solutions to beverage industry clients
Company Description:
Company Specialties:
Company Website: www.etterundpartner.com
ASSUMPTION: Etter & Partner is a specialized HR consulting firm with a strong focus on the beverage industry. Their expertise and industry knowledge make them an attractive employer for candidates interested in working in this sector.
Career Level: Mid-Senior level, with the opportunity to grow within the company and take on more responsibilities
Reporting Structure: Reports directly to the company's management
Work Arrangement: On-site, with flexible working hours and the possibility of remote work for certain tasks
Growth Opportunities:
ASSUMPTION: The role offers opportunities for professional growth and development, both within the company and in the broader beverage industry.
Office Type: Modern, agile office environment with a focus on collaboration and open communication
Office Location(s): Lemberg, France and Zweibrücken, Germany
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work for certain tasks
ASSUMPTION: The office environment at Etter & Partner is designed to foster collaboration and open communication. The location in Zweibrücken offers a high quality of life and a mix of urban and rural environments.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Campaign Development, Budget Management, International Collaboration, Digital Content Creation, Social Media Strategy, Event Planning, Consumer Engagement, Analytical Skills, Creativity, Communication Skills, Networking, Project Management, Entrepreneurial Thinking
ASSUMPTION: The application process at Etter & Partner is designed to assess candidates' skills and fit for the role. Successful candidates will demonstrate a strong background in brand management and marketing strategy, as well as excellent communication and networking skills.
ASSUMPTION: The successful candidate will be comfortable using common marketing and project management tools, as well as Microsoft Office Suite.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are passionate about brands, comfortable working in a dynamic environment, and have strong communication skills are likely to be a good fit for Etter & Partner.
ASSUMPTION: The role may present challenges in terms of managing multiple brands and marketing campaigns, as well as working in a dynamic, international environment. Successful candidates will be able to balance strategic brand management with day-to-day marketing tasks and adapt to the specific needs of different international partners.
ASSUMPTION: This role is unique in its requirement for a high degree of independence and creativity, as well as strong analytical and project management skills. Candidates with experience in the FMCG sector and a passion for brands are likely to be successful in this role.
ASSUMPTION: Successful candidates will have experience in developing and implementing brand campaigns, managing international brand expansion, and conducting market analysis to inform marketing strategies.
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and the company, as well as their understanding of the beverage industry and brand management.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.