📌 Core Information
🔹 Job Title: Brand Manager, Neutrogena Hair
🔹 Company: Kenvue
🔹 Location: North America, United States, New Jersey, Summit
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Brand Management, Consumer Packaged Goods
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading US strategy development, demand generation, and business management for Neutrogena Hair
- Overseeing commercialization of new product launches, including a top priority Kenvue launch in 2025
- Managing the overall portfolio to achieve revenue and profit targets through forecasting and budget management
- Collaborating with cross-functional teams, including Commercial, Business Intelligence, Sales, Finance, Operations, and external agencies
- Fostering a high-performance culture within the marketing organization
ASSUMPTION: This role requires a strong understanding of the beauty/haircare category and experience working with external agencies to drive consumer engagement and sales.
📋 Key Responsibilities
✅ Oversee the commercialization and execution of 2025 Kenvue top priority product launch, collaborating with Neutrogena Megabrand and trade partners
✅ Develop and implement long-term portfolio strategies informed by a deep understanding of the category and competitive landscape
✅ Partner with Neutrogena Megabrand team on flawless communications across owned, earned, and paid channels to drive sales, consumption, and market share objectives
✅ Lead the development and execution of strategic plans that adapt to market dynamics and meet future franchise needs
✅ Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets
✅ Lead and execute all business forecasting and analytics to inform decision making
✅ Collaborate with cross-functional teams to align on strategic communications and plans
✅ Foster a high-performance culture that values integrity, creativity, teamwork, and excellence within the marketing organization
✅ Navigate and manage complex environments effectively
✅ Oversee a robust external agency team to ensure seamless execution of brand initiatives
✅ Partner with the media team to enhance business results and optimize advertising performance
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership skills to manage multiple stakeholders and projects.
🎯 Required Qualifications
Education: A minimum of a BA/BS in Marketing or a business-related field is required. An MBA is preferred.
Experience: A minimum of 6 years of business experience is required, with at least 3 years of progressive commercial experience in a Consumer Packaged Goods environment.
Required Skills:
- Proven track record in brand management, with experience through different product life cycles (mature brand, new launch, turnaround)
- Strong analytical and insights execution experience
- P&L/financial management and business/strategic planning experience
- Experience working with agencies to develop insightful briefs and drive consumer-relevant work
- Excellent leadership, communication, and presentation skills
- Ability to work effectively in a matrix organization and manage cross-functional projects
Preferred Skills:
- Experience working within the Beauty / Haircare category
ASSUMPTION: Candidates with experience in the beauty/haircare category and a proven track record of driving sales and market share through strategic marketing initiatives will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $124,100.00 - $175,200.00 per year
Benefits:
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the Consumer Packaged Goods industry, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Kenvue operates in the Personal Care Product Manufacturing industry, focusing on consumer health and beauty products.
Company Size: Kenvue is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Kenvue was founded in 2023, making it a relatively new company with a strong focus on innovation and digital transformation.
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue, built on more than a century of heritage and propelled forward by science.
- The company's iconic brands, including Aveeno®, BAND-AID®, Johnson’s®, Listerine®, Neutrogena®, Tylenol®, and Zyrtec®, are recommended by healthcare professionals and trusted by consumers.
- Kenvue's team members share a digital-first mindset and approach to innovation grounded in deep human insights, working every day to earn a place for their products in consumers’ hearts and homes.
Company Specialties:
- Consumer Health
- CPG
- Essential Health
- Skin Health & Beauty
- Self Care
- Digital
- Brand Marketing
- Supply Chain
- Retail Health
- Consumer Health Products and Consumer Packaged Goods
Company Website: kenvue.com
ASSUMPTION: Kenvue's focus on digital innovation and consumer-centric approach makes it an attractive employer for candidates seeking to work for a forward-thinking company in the consumer health and beauty industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Brand Manager reports directly to the North America Commercial Director and works closely with cross-functional teams, including Commercial, Business Intelligence, Sales, Finance, Operations, and external agencies.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Potential career progression into senior management or leadership roles within the marketing organization or other functions within Kenvue.
- Opportunities to work on high-impact projects and initiatives, driving significant business results and contributing to the company's overall success.
- Access to learning and development opportunities, enabling continuous professional growth and skill development.
ASSUMPTION: Given Kenvue's size and focus on innovation, there are ample opportunities for career growth and development within the organization for high-performing individuals.
🌍 Location & Work Environment
Office Type: Kenvue's headquarters is located in Summit, New Jersey, with additional offices and remote work options available.
Office Location(s): North America, United States, New Jersey, Summit
Geographic Context:
- The Summit, New Jersey office is located in the New York metropolitan area, providing easy access to cultural attractions, entertainment, and dining options.
- The area offers a mix of urban and suburban living, with diverse neighborhoods and communities.
- The office is conveniently located near major transportation hubs, making it easily accessible for commuters.
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility for hybrid work arrangements.
ASSUMPTION: The location of Kenvue's headquarters in Summit, New Jersey, provides a convenient and accessible work environment for candidates living in the New York metropolitan area or surrounding regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Kenvue careers portal
- Phone or video screen with a Talent Access Partner to discuss qualifications and fit for the role
- In-depth interviews with hiring managers and other stakeholders to assess skills and cultural fit
- Final interviews or presentations, as needed
Key Assessment Areas:
- Brand management and marketing strategy skills
- Cross-functional collaboration and leadership abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with Kenvue's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, focusing on brand management, marketing strategy, and cross-functional collaboration.
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and cultural fit with Kenvue.
- Research Kenvue's company culture, mission, and values to demonstrate your enthusiasm and alignment with the organization.
ATS Keywords: Brand Management, Marketing Strategy, Consumer Packaged Goods, Beauty, Haircare, Cross-Functional Collaboration, Leadership, Analytics, P&L Management, Business Planning, Agency Management
ASSUMPTION: Kenvue's recruitment process is designed to assess candidates' skills, experiences, and cultural fit with the organization, with a focus on identifying high-potential individuals who can drive business results and contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's specific needs, but strong proficiency in Microsoft Office Suite and data visualization tools is typically expected.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Care Fiercely
- Earn Trust with Science
- Solve with Courage
Work Style:
- Collaborative and cross-functional, with a focus on driving business results through strategic marketing initiatives
- Data-driven and analytical, with a strong emphasis on using insights to inform decision-making
- Agile and adaptable, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- How do you demonstrate Kenvue's value of 'Putting People First' in your daily work?
- Can you provide an example of a time when you 'Cared Fiercely' for a colleague, customer, or client?
- How have you 'Earned Trust with Science' in a previous role, and how might you apply this value at Kenvue?
- Describe a situation where you 'Solved with Courage' and what the outcome was?
ASSUMPTION: Kenvue's values and work style emphasize a customer-centric, data-driven, and collaborative approach to business, with a focus on driving results through strategic marketing initiatives and a strong commitment to innovation and continuous improvement.
⚠️ Potential Challenges
- Managing a complex portfolio of products and brands, with a focus on driving sales and market share in a competitive landscape
- Navigating a matrix organization and collaborating effectively with multiple stakeholders, including cross-functional teams and external agencies
- Adapting to a fast-paced and dynamic work environment, with a focus on driving business results and contributing to the company's overall success
- Balancing the demands of a hybrid work arrangement, with a combination of on-site and remote work
ASSUMPTION: The Brand Manager role at Kenvue presents a unique set of challenges and opportunities, requiring strong leadership, strategic thinking, and a customer-centric approach to drive business results and contribute to the company's overall success.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the Neutrogena Hair portfolio, requiring a deep understanding of the beauty/haircare category and specific product knowledge
- Kenvue's focus on digital innovation and consumer-centric approach sets it apart from other consumer health and beauty companies, providing unique opportunities for candidates seeking to work for a forward-thinking organization
- Career progression in this role may follow a path similar to other brand management roles within the consumer packaged goods industry, with opportunities for advancement into senior management or leadership positions
ASSUMPTION: While this role shares similarities with other brand management positions, its focus on the Neutrogena Hair portfolio and Kenvue's unique approach to consumer health and beauty set it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for the 2025 Kenvue top priority product launch, including collaboration with Neutrogena Megabrand and trade partners
- Conducting market research and analysis to inform long-term portfolio strategies and identify opportunities for growth and innovation
- Managing the Integrated Business Planning (IBP) process to meet shipment and financial targets, including collaboration with cross-functional teams and external agencies
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the candidate's background and the team's specific needs, but strong leadership, strategic thinking, and a customer-centric approach are essential for success in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the Neutrogena Hair portfolio and how this role addresses them?
- How does Kenvue's approach to brand management differ from other consumer health and beauty companies, and how does this role reflect that approach?
- What opportunities exist for career growth and development within the marketing organization and other functions at Kenvue?
- How does Kenvue support work-life balance for employees, particularly those in hybrid or remote work arrangements?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Kenvue's careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, focusing on brand management, marketing strategy, and cross-functional collaboration
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and cultural fit with Kenvue
- Research Kenvue's company culture, mission, and values to demonstrate your enthusiasm and alignment with the organization
- Follow up with the hiring manager or Talent Access Partner one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
