Brand Manager – Omo powder

📌 Core Information

🔹 Job Title: Brand Manager – Omo powder

🔹 Company: Unilever

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Brand Management

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and growing the Omo powder brand through brand-driven activation and renovation of the current core portfolio.
• Achieving brand share and profitable NPS/profit growth targets through market implementation and customer plans.
• Championing consumer needs and brand passion within the overall business.
• Leading market implementation of innovation platforms and developing world-class activation mix.

ASSUMPTION: This role requires a strong understanding of the FMCG industry, consumer behavior, and brand management strategies. It also demands excellent leadership and communication skills to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Manage and grow the Omo powder brand through brand-driven activation, renovation of the current core portfolio, and brilliant implementation of NPD platforms.

✅ Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market implementation and customer plans (with potential for tailor-made activities).

✅ Champion the consumer needs and brand passion within the overall business.

✅ Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow brand share.

✅ Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure market requirements will be met in the future.

✅ Lead market implementation of those platforms and develop world-class activation mix.

ASSUMPTION: The role requires a proactive approach to staying updated with market trends, consumer behavior, and competitor activities to make informed decisions and drive brand growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-3 years of classic brand management experience in an FMCG environment.

Required Skills:

• Proven experience in brand management and business management.
• Strong analytical and problem-solving skills.
• Excellent communication and leadership skills.
• Ability to work effectively in a cross-functional team environment.
• Fluency in English.

Preferred Skills:

• Experience working with discounters or convenience formats.
• Knowledge of the Vietnamese market and consumer behavior.

ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of brand management strategies will be best suited for this role. Familiarity with the Vietnamese market and consumer behavior would be an added advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Vietnam typically falls between VND 1,200,000,000 - VND 1,800,000,000 per year, depending on experience and qualifications. This estimate is based on industry standards and may vary.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts.
• Opportunities for professional development and career growth within the Unilever organization.
• Dynamic and inclusive work environment that promotes diversity and equity.

Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional overtime or remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits package is subject to change and may vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the FMCG (Fast-Moving Consumer Goods) industry, focusing on consumer goods such as food, beverages, cleaning agents, and personal care products.

Company Size: Unilever is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong global presence.

Company Description:

• Unilever is a purpose-driven company that aims to make sustainable living commonplace.
• The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. The company's focus on sustainability and purpose-driven approach to business makes it an attractive employer for socially conscious individuals.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in brand management, seeking to grow their career in the FMCG industry.

Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, marketing, and research & development.

Work Arrangement: This is an on-site, full-time position with standard working hours. Occasional overtime or remote work may be required to meet project deadlines or attend off-site meetings.

Growth Opportunities:

• Progression to senior brand management or marketing management roles within Unilever.
• Expansion of responsibilities to include additional brands or categories.
• Opportunities to work on international projects or assignments.

ASSUMPTION: This role offers opportunities for career growth and development within the Unilever organization. Successful candidates will have the chance to work on high-impact projects and contribute to the growth of the Omo powder brand.

🌍 Location & Work Environment

Office Type: Unilever's Ho Chi Minh City office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The office is located in the heart of Ho Chi Minh City, providing easy access to public transportation and amenities.

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub in the region.
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options.
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM. Flexible working arrangements may be available based on team and project requirements.

ASSUMPTION: Working in Ho Chi Minh City offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth. The city's vibrant culture and diverse food scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Unilever careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other stakeholders to discuss the candidate's experience, skills, and fit for the role.
• Case study or presentation to demonstrate the candidate's problem-solving skills and strategic thinking.

Key Assessment Areas:

• Brand management experience and skills.
• Analytical and problem-solving abilities.
• Communication and leadership skills.
• Cultural fit and alignment with Unilever's values and purpose.

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities.
• Research Unilever's brand portfolio and understand the Omo powder brand to demonstrate your enthusiasm and knowledge during the interview.

ATS Keywords: Brand Management, FMCG, Consumer Behavior, Market Implementation, Innovation Platforms, Cross-Functional Collaboration, Activation Platforms, Communication Strategy, Budget Management, Category Planning, Competitive Analysis, Customer Needs, Portfolio Roadmap, NPD Platforms

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand management experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Consumer research and insights tools (e.g., Nielsen, Kantar)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience in the FMCG industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Responsibility
• Innovation
• Performance
• Trust
• Purpose

Work Style:

• Collaborative and inclusive team environment
• Focus on results and continuous improvement
• Encouragement of creativity and innovation
• Support for work-life balance and flexible working arrangements

Self-Assessment Questions:

• Do you align with Unilever's purpose and values, and how would you demonstrate this in your role as Brand Manager?
• How do you approach working in a cross-functional team environment, and how would you ensure effective collaboration with other departments?
• How do you balance creativity and innovation with data-driven decision-making in your brand management approach?

ASSUMPTION: Candidates who demonstrate a strong fit with Unilever's values and work style will be best suited for this role. Successful candidates will be able to articulate their alignment with the company's purpose and values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment.
• Working with cross-functional teams and stakeholders with varying priorities and perspectives.
• Adapting to changes in market trends, consumer behavior, and competitor activities.
• Balancing short-term brand performance with long-term brand building and growth strategies.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other brand management positions in its focus on the Omo powder brand and the specific market requirements of the Vietnamese consumer.
• Unilever's brand portfolio and global presence offer opportunities for career growth and exposure to diverse projects and teams, setting it apart from smaller or more specialized FMCG companies.
• As a mid-level role, this position offers opportunities for career progression to senior brand management or marketing management roles within Unilever.

ASSUMPTION: Candidates should research Unilever's brand portfolio and understand the specific market requirements of the Vietnamese consumer to differentiate this role from other brand management positions.

📝 Sample Projects

• Developing and implementing a successful brand activation campaign for the Omo powder brand in Vietnam.
• Conducting consumer research and insights analysis to inform brand strategy and product innovation.
• Managing the market implementation of an innovation platform, including product launch, pricing strategy, and promotional activities.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive brand growth and market share through effective brand management strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days, and how can I contribute to driving brand growth and market share?
• How does Unilever support the professional development and career growth of its brand management team members?
• What are the most significant challenges facing the Omo powder brand in the Vietnamese market, and how can I contribute to addressing them?
• How does Unilever foster a culture of innovation and creativity, and how can I contribute to driving brand innovation and growth?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and Unilever's brand portfolio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers portal.
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare for phone or video screening and in-depth interviews with the hiring manager and other stakeholders.
• Research Unilever's brand portfolio and understand the Omo powder brand to demonstrate your enthusiasm and knowledge during the interview.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.