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Brand Manager, Onco - Hematology BM

Takeda
Full-time
On-site
Seoul, South Korea
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager, Onco - Hematology BM

πŸ”Ή Company: Takeda

πŸ”Ή Location: Seoul, South Korea

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing the launch readiness of a new Oncology-Hematology product
  • Overseeing the Hematology TA brand by developing and executing commercial strategies
  • Collaborating with cross-functional teams and external stakeholders
  • Ensuring compliance with relevant Acts, legal demands, and ethical standards

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong collaboration abilities to manage multiple aspects of the brand's lifecycle and commercialization.

πŸ“‹ Key Responsibilities

βœ… Manage the launch readiness of a new Oncology-Hematology product

βœ… Develop and implement strategic imperatives and tactics to maximize brand potential

βœ… Use and interpret market data to inform strategic decisions and understand patient journeys

βœ… Engage with customers and key stakeholders to support commercialization and long-term strategic ambitions

βœ… Lead A&P budget allocation and ensure appropriate return on investment

βœ… Work closely with the sales force to cascade brand key messages and promotional materials

ASSUMPTION: This role involves a mix of strategic planning, data analysis, stakeholder engagement, and sales force coordination to successfully launch and manage the brand.

🎯 Required Qualifications

Education: Bachelor's degree (preferably in Marketing or a related field)

Experience: At least 5 years of experience in the pharmaceutical industry, with a focus on Oncology & Hematology or specialty care preferred

Required Skills:

  • Strong strategic and analytical thinking capabilities
  • Proven ability to work collaboratively and lead in a multi-functional environment
  • Solution-oriented mindset with a track record of following through on projects
  • Fluency in spoken and written English

Preferred Skills:

  • Experience in Business Development department
  • Experience in Marketing, Medical, or other customer-facing departments

ASSUMPTION: Given the role's focus on strategic planning and cross-functional collaboration, candidates with relevant experience and strong analytical skills will be most successful.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in South Korea with 5-10 years of experience, the estimated salary range is β‚©70,000,000 - β‚©90,000,000 per year. This range may vary depending on the candidate's specific experience and qualifications.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs
  • Paid time off (vacation, sick leave, holidays)
  • Employee discounts

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional overtime or remote work as needed.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Takeda is a global biopharmaceutical company focused on improving the lives of patients through innovative medicines. They operate in the pharmaceutical manufacturing industry.

Company Size: Takeda is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Takeda was founded in 1781 and has since grown into a global leader in the pharmaceutical industry.

Company Description:

  • Takeda is committed to transforming patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs.
  • The company fosters an inclusive, collaborative workplace and is certified as a Global Top Employer.
  • Takeda is dedicated to creating a diverse workforce and providing equal employment opportunities to all employees and applicants.

Company Specialties:

  • Pharmaceuticals
  • Therapeutics
  • Oncology
  • Gastroenterology
  • Vaccines

Company Website: takeda.com

ASSUMPTION: Takeda's large size and global presence offer numerous opportunities for professional growth and development within the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Brand Manager will report directly to the Head of Brand Management and work closely with cross-functional teams, including sales, marketing, and medical affairs.

Work Arrangement: This role is on-site, with the expectation of occasional remote work or overtime as needed to support brand launch and management activities.

Growth Opportunities:

  • Proven success in this role may lead to advancement opportunities within Takeda's brand management or other departments.
  • The company's global presence offers potential for international assignments or roles.
  • Takeda's commitment to employee development provides opportunities for training and skill-building to support career growth.

ASSUMPTION: Given Takeda's size and global presence, there are numerous opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Takeda's Seoul office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Takeda's Seoul office is located in the Gangnam-gu district of Seoul, South Korea.

Geographic Context:

  • Seoul is the capital and largest city of South Korea, offering a vibrant urban environment with rich cultural experiences.
  • The city is well-connected by public transportation, making it easy to commute to and from the office.
  • Seoul has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional overtime or remote work as needed.

ASSUMPTION: Takeda's Seoul office provides a modern, collaborative work environment that supports productivity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interviews with hiring managers and team members
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and analytical skills
  • Cross-functional collaboration and teamwork
  • Communication and presentation skills
  • Problem-solving abilities and initiative

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role.
  • Demonstrate your understanding of the pharmaceutical industry, Oncology & Hematology, and brand management in your application materials.
  • Prepare for behavioral interview questions that focus on your problem-solving abilities, teamwork, and strategic thinking.

ATS Keywords: Brand Management, Oncology, Hematology, Strategic Planning, Market Intelligence, Stakeholder Engagement, Sales Force Coordination, Product Lifecycle Management, Market Research, Data Analysis, Customer Experience, Budget Management, Compliance

ASSUMPTION: Takeda's application process is designed to assess candidates' strategic thinking, analytical skills, and ability to work collaboratively in a multi-functional environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Market research tools (e.g., IQVIA, Evaluate Pharma)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the projects they work on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Fairness, honesty, and transparency
  • Accountability
  • Unwavering commitment to patients
  • Respect for and the value of each individual
  • Teamwork and collaboration
  • Innovation, continuous learning, and improvement

Work Style:

  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and responsive to change
  • Focused on delivering results and driving impact

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented work environment?
  • Are you comfortable working with data and using it to inform strategic decisions?
  • Do you have experience managing multiple projects and priorities simultaneously?
  • Are you comfortable working in a dynamic, changing environment?

ASSUMPTION: Takeda values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to delivering results and driving impact.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines simultaneously
  • Balancing strategic planning with tactical execution
  • Navigating a large, global organization and building effective cross-functional relationships
  • Adapting to changes in the market, competitive landscape, or regulatory environment

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective collaboration with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Brand Manager roles, this position has a stronger focus on launch readiness and managing the brand lifecycle.
  • Oncology & Hematology experience is preferred, but not required, for this role.
  • Career progression may involve moving into other brand management roles or taking on additional responsibilities within Takeda.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it an attractive opportunity for experienced brand managers looking to grow their careers in the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing and implementing a launch readiness plan for a new Oncology-Hematology product
  • Conducting market research and analyzing data to inform brand strategy and tactics
  • Engaging with external stakeholders, such as medical associations and opinion leaders, to support commercial activities
  • Managing the brand's lifecycle and ensuring compliance with relevant Acts, legal demands, and ethical standards

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Brand Manager role at Takeda.

❓ Key Questions to Ask During Interview

  • Can you describe the brand management team structure and how this role fits within it?
  • How does Takeda support the professional development and growth of its brand management team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Takeda approach cross-functional collaboration and teamwork within the brand management function?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations for success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Takeda careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for behavioral interview questions that focus on your problem-solving abilities, teamwork, and strategic thinking.
  • If selected for an interview, be prepared to discuss your approach to brand management, market intelligence, and stakeholder engagement in the context of Oncology & Hematology.
  • Follow up with the hiring manager within one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.