- Job Title: Brand Manager (OTC)
- Company: Abbott
- Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
- Job Type: Full-Time
- Category: Product Management
- Date Posted: May 23, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for assigned therapeutic area portfolio
- Driving market leadership and revenue growth through effective sales and marketing strategies
- Collaborating with cross-functional teams to ensure successful product support and execution
- Analyzing market trends and competitor activities to identify opportunities for the TA portfolio
- Managing sales forecasts and budgets, and adapting plans to improve sales performance
*ASSUMPTION:* This role requires a strong understanding of the healthcare or pharmaceutical industry, as well as excellent analytical and interpersonal skills. The ideal candidate will have experience in product management and a degree in a related field.
📋 Key Responsibilities
✅ Develop brand plans and strategies for the range of products in the assigned therapeutic area portfolio
✅ Develop portfolio selling strategies to align brands and enable the sales team to meet sales/market share targets
✅ Build multi-channel engagement plans to maximize opportunities across channels and stakeholders
✅ Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities
✅ Prepare sales forecasts and budgets, and monitor sales volume, revenues, and costs against forecasts
✅ Manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists
✅ Support business development in the expansion of the TA portfolio by identifying and developing fact-based business cases for new products
✅ Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling
✅ Collaborate with other TA portfolios, sales, regulatory, market access, finance, and business development teams for integrated marketing campaigns and new product developments
✅ Support the product listing for institutions (government and private hospitals)
*ASSUMPTION:* The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's current needs and the manager's discretion.
🎯 Required Qualifications
- Education: Degree in pharmacy, nutrition, science, or equivalent
- Experience: Minimum 3 years of experience in product management within the healthcare or pharmaceutical industry
- Required Skills:
- Strong analytical and influencing skills
- Good interpersonal, presentation, and cross-functional skills
- Good knowledge of computer-based programs, including Excel, graphics, and PowerPoint presentation
- Sound understanding or qualifications in marketing-related principles
*Preferred Skills:*
- Experience in the therapeutic area of focus (e.g., cardiovascular, diabetes, etc.)
- Bilingual or multilingual proficiency
*ASSUMPTION:* While the job description does not explicitly mention preferred skills, having experience in the therapeutic area and bilingual proficiency could be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: The base pay for this position is not provided. According to Glassdoor, the average salary for a Brand Manager at Abbott in Malaysia is around RM 150,000 - RM 200,000 per year. However, this can vary based on experience and performance.
- Benefits: Not specified in the job description. Abbott is known to offer competitive benefits packages, including health insurance, retirement plans, and employee discounts.
- Working Hours: Standard work shift, with no travel required. The role may involve working extended hours during critical project deadlines.
*ASSUMPTION:* The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits and working hours information are based on general industry standards and may differ based on the company's policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Healthcare and pharmaceuticals
- Company Size: 10,001+ employees
- Founded: 1888 (as a medical device company; the pharmaceutical division was established in 1929)
- Company Description: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Their portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
- Company Specialties: Nutrition, diagnostics, medical devices, and branded generic pharmaceuticals
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: The Brand Manager reports directly to the Marketing Manager or Brand Director and may oversee junior brand managers or brand associates.
- Work Arrangement: On-site, with a standard work shift and no travel required.
- Growth Opportunities: This role offers opportunities to grow within the marketing department, such as taking on additional therapeutic areas or moving into a brand director or marketing manager role. There may also be opportunities to transition into other areas of the business, such as sales or business development.
*ASSUMPTION:* The career level, reporting structure, and work arrangement are based on industry standards and the information provided in the job description. The growth opportunities are based on typical career progression paths within the marketing department and the company's structure.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location(s): Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
- Geographic Context: Selangor is the wealthiest and most populous state in Malaysia, with a diverse economy driven by manufacturing, services, and trade. The Imazium office is located in Petaling Jaya, a major city in Selangor with a mix of residential, commercial, and industrial areas.
- Work Schedule: Standard work hours, with the possibility of extended hours during critical project deadlines.
*ASSUMPTION:* The geographic context and work schedule are based on the provided job description and general industry standards.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone or video screen → In-person or virtual interview with hiring manager → Final interview with senior leadership → Job offer
- Key Assessment Areas: Strategic thinking, analytical skills, communication skills, cultural fit, and industry knowledge
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and teamwork skills
- Research Abbott's company culture and mission to demonstrate your alignment with their values
*ASSUMPTION:* The typical interview process, key assessment areas, and application tips are based on industry standards and the information provided in the job description.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* The tools and technologies listed are based on industry standards and the information provided in the job description.
👔 Cultural Fit Considerations
- Company Values: Abbott's core values include integrity, quality, and commitment to patients and customers. They also emphasize innovation, collaboration, and performance.
- Work Style: Abbott fosters a collaborative and inclusive work environment, with a focus on teamwork and cross-functional collaboration. They value employees who are proactive, results-driven, and committed to continuous learning and improvement.
*Self-Assessment Questions:*
- How do you align with Abbott's core values, particularly integrity and commitment to patients and customers?
- How do you approach cross-functional collaboration and working with diverse teams?
- What is your preferred work style, and how does it fit with Abbott's collaborative and inclusive environment?
*ASSUMPTION:* The company values and work style are based on the information provided in the job description and general industry research.
⚠️ Potential Challenges
- Managing multiple brands and therapeutic areas simultaneously, requiring strong prioritization and time management skills
- Balancing short-term sales targets with long-term brand building strategies
- Navigating a large, matrixed organization with multiple stakeholders and cross-functional teams
- Adapting to changes in market trends, consumer behavior, and competitor activities
*ASSUMPTION:* The potential challenges listed are based on the information provided in the job description and general industry insights.
📈 Similar Roles Comparison
- Brand Manager (OTC) vs. Brand Manager (Prescription): The main difference lies in the target audience and regulatory environment. OTC brands are sold directly to consumers, while prescription brands require a prescription from a healthcare professional. The OTC role may involve more consumer-focused marketing strategies and retail channel management.
- Brand Manager vs. Product Manager: While both roles focus on managing products, the Brand Manager is more focused on the brand's overall strategy, positioning, and messaging, while the Product Manager is responsible for the product's lifecycle, from development to launch and post-launch management.
- Brand Manager (OTC) vs. Marketing Manager: The Marketing Manager role is typically more senior and involves overseeing the marketing department, setting the marketing strategy, and managing the marketing budget. The Brand Manager role focuses on managing specific brands or therapeutic areas within the marketing department.
*ASSUMPTION:* The role comparisons are based on industry standards and the information provided in the job description.
📝 Sample Projects
- Developing a go-to-market strategy for a new OTC product launch, including market research, competitive analysis, and launch planning
- Implementing a multi-channel marketing campaign to drive brand awareness and sales for an existing OTC product
- Conducting a portfolio review and prioritization exercise to optimize the TA portfolio and align with business objectives
- Managing a product recall or crisis communication plan in response to an adverse event or regulatory issue
*ASSUMPTION:* The sample projects listed are based on the information provided in the job description and general industry insights.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio of OTC products and their market performance?
- How does Abbott support the professional development and growth of its brand managers?
- What are the key priorities for this role in the first 90 days?
- How does Abbott approach cross-functional collaboration and integrated marketing campaigns?
- What is the typical career path for a brand manager at Abbott?
*ASSUMPTION:* The key questions to ask during the interview are based on the information provided in the job description and general industry insights.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Malaysia--Selangor--Imazium-No-8-Jalan-SS-2137/Brand-Manager--OTC-_31119606)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and teamwork skills
- Research Abbott's company culture and mission to demonstrate your alignment with their values
- Follow up with the hiring manager or HR representative after submitting your application, if appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
