Brand Manager - OTC, Consumer Healthcare

📌 Core Information 🔹 Job Title: Brand Manager - OTC, Consumer Healthcare 🔹 Company: Orifarm A/S 🔹 Location: Stockholm, Stockholm, Sweden 🔹 Job Type: Hybrid 🔹 Category: Brand Management, Pharmaceuticals 🔹 Date Posted: July 2, 2025 🚀 Job Overview Key aspects of this role include: - Leading growth initiatives with a main focus on the OTC category - Developing and executing strong Go-To-Market and communication plans - Managing brand strategy, portfolio planning, and leading sell-in presentations to central pharmacy customers - Coordinating campaign development from concept to regulatory approval - Driving new product development (NPD), analyzing business cases, sales and market data, and collaborating with the Global team to shape the Swedish OTC portfolio - Managing contacts with agencies and partners with a consumer- and customer-centric approach - Supporting OTC projects and advising internally on medical-scientific matter - Creating and reviewing communication material for both consumers and HCPs, ensuring compliance with Swedish pharmaceutical marketing regulations ASSUMPTION: This role requires a strategic and hands-on mindset, with the ability to take ideas from concept to execution. It involves both operational and strategic responsibilities, making it ideal for someone who enjoys a mix of both. 📋 Key Responsibilities ✅ Brand Management: - Lead growth initiatives and drive results for the OTC category - Develop and execute Go-To-Market and communication plans - Manage brand strategy, portfolio planning, and lead sell-in presentations to central pharmacy customers - Collaborate with the Global team to shape the Swedish OTC portfolio ✅ Campaign Management: - Coordinate campaign development from concept to regulatory approval - Ensure compliance with Swedish pharmaceutical marketing regulations ✅ New Product Development (NPD): - Drive NPD, analyze business cases, sales and market data, and collaborate with internal and external stakeholders ✅ Stakeholder Management: - Manage contacts with agencies and partners, maintaining a consumer- and customer-centric approach - Support OTC projects and advise on medical-scientific matters ASSUMPTION: Success in this role requires strong project management skills, a commercial mindset, and the ability to navigate a complex industry with many stakeholders. 🎯 Required Qualifications Education: - Degree as Pharmacist (preferred) or relevant academic background in Life Sciences or Business Experience: - Minimum 3 years of experience in a Brand Manager role within the pharmaceutical industry, Category Manager from Pharmacy chains, or equivalent - Preferably experience working with central pharmacy customers Required Skills: - Solid understanding of OTC, Consumer Healthcare, or Medical Devices (previous experience in OTC is a strong plus) - Project management skills - Commercial mindset - Fluency in Swedish and English - Good understanding of pharmaceutical regulations and ethical rules (e.g., LVFS 2009:6, LIF LER) - IMA certification is a merit Preferred Skills: - Experience with Swedish pharmaceutical marketing regulations - Knowledge of the Swedish pharmaceutical market ASSUMPTION: While the required skills and experience are specific to this role, a strong cultural fit with Orifarm's values and work environment is also crucial for success. 💰 Compensation & Benefits Salary Range: The salary range for this role is SEK 450,000 - 550,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Brand Manager role in the pharmaceutical industry in Stockholm. Benefits: - Competitive pension and insurance plans - Generous vacation and parental leave policies - Flexible work arrangements and remote work options - Employee stock purchase plan - Access to employee wellness programs and gym memberships - Professional development opportunities and training programs Working Hours: Full-time position with a hybrid work arrangement, requiring presence in the Stockholm office 3 days per week. ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits package is designed to attract and retain top talent in the industry. 📌 Applicant Insights 🔍 Company Context Industry: Orifarm operates in the pharmaceutical manufacturing industry, focusing on parallel import, generics, and healthcare. The company is privately held and has its headquarters in Odense, Denmark. Company Size: Orifarm is a medium-sized company with approximately 1,000-5,000 employees globally. Founded: Orifarm was founded in 1994 by Hans and Birgitte Bøgh-Sørensen and has since grown from a small nine-person company into an international organization operating in 15 countries. Company Description: Orifarm aims to make healthcare accessible and affordable by challenging markets and seeking new opportunities. The company's core values include acting responsibly, always putting customers first, and creating value and savings for society and consumers. Company Specialties: Orifarm specializes in parallel import, pharmaceuticals, generics, and healthcare. Company Website: ASSUMPTION: Orifarm's focus on accessibility, affordability, and customer-centricity makes it an attractive employer for individuals who share these values. 📊 Role Analysis Career Level: This role is at the mid-career level, requiring several years of experience in brand management within the pharmaceutical industry. Reporting Structure: The Brand Manager OTC reports directly to the Head of Consumer Healthcare Sweden, Marina Eriksdotter. Work Arrangement: This is a hybrid role, requiring presence in the Stockholm office 3 days per week. Growth Opportunities: - Opportunities for career progression within the brand management function or into other areas of the business - Exposure to international projects and collaboration with global teams - Potential to work on high-impact projects that drive business growth and improve patient outcomes ASSUMPTION: Success in this role can lead to career advancement within Orifarm, both within the brand management function and across other areas of the business. 🌍 Location & Work Environment Office Type: Orifarm's Stockholm office is brand new and centrally located, just a few minutes from T-centralen. Office Location: Ingmar Bergmans Gata 2, Stockholm, 114 34, Sweden Geographic Context: Stockholm is the capital and largest city in Sweden, known for its vibrant culture, rich history, and beautiful archipelago. The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities. Work Schedule: This role follows a hybrid work arrangement, with employees expected to be present in the office 3 days per week. The remaining days can be worked remotely, offering flexibility and a better work-life balance. ASSUMPTION: Orifarm's hybrid work arrangement caters to employees' preferences for flexibility and work-life balance, while still fostering a collaborative and inclusive work environment. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. On-site or virtual interview with the hiring manager and relevant team members 4. Final interview with senior leadership Key Assessment Areas: - Cultural fit and alignment with Orifarm's values - Problem-solving skills and strategic thinking - Communication and interpersonal skills - Ability to work effectively in a hybrid work environment Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit - Research Orifarm's mission, values, and recent projects to demonstrate your understanding of the company and its goals ATS Keywords: Brand Management, Pharmaceuticals, OTC, Consumer Healthcare, Project Management, Commercial Mindset, Analytical Skills, Creative Skills, Structured Approach, Communication Skills, Collaboration, Regulatory Compliance, Market Analysis, Product Development, Portfolio Management, Customer-Centric Approach ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the required skills and experience, as well as their alignment with Orifarm's values and work environment. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, Microsoft Dynamics) - Project management tools (e.g., Asana, Trello) - Marketing automation tools (e.g., Marketo, HubSpot) - Data analysis tools (e.g., Excel, SQL, Tableau) ASSUMPTION: Proficiency in these tools is not required but is considered an asset for this role. 👔 Cultural Fit Considerations Company Values: - Accessibility - Affordability - Customer-centricity - Responsibility - Value creation Work Style: - Collaborative and inclusive - Data-driven and analytical - Agile and adaptable - Results-oriented - Customer-focused Self-Assessment Questions: 1. How do you ensure that your work aligns with Orifarm's commitment to accessibility and affordability in healthcare? 2. Can you provide an example of a time when you had to adapt your approach to meet a customer's needs or preferences? 3. How do you prioritize and manage multiple projects and deadlines in a dynamic work environment? ASSUMPTION: Applicants should be able to demonstrate their alignment with Orifarm's values and work style through their responses to these self-assessment questions. ⚠️ Potential Challenges - Balancing strategic planning with day-to-day operational tasks - Navigating a complex and evolving regulatory environment - Managing relationships with multiple stakeholders, both internal and external - Adapting to changing market dynamics and customer preferences - Ensuring compliance with Swedish pharmaceutical marketing regulations ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss how they would approach them in the role. 📈 Similar Roles Comparison - Brand Manager - OTC, Consumer Healthcare (Orifarm A/S) - Focus on the OTC category and Swedish market - Collaboration with global teams and central pharmacy customers - Requires fluency in Swedish and English - Brand Manager - OTC, Consumer Healthcare (Pharmaceutical Company X) - Similar responsibilities but with a focus on the US market - Requires proficiency in English and Spanish - Different regulatory environment and customer base ASSUMPTION: Applicants should be aware of the unique aspects of this role compared to similar positions in the industry and be prepared to discuss how their skills and experience make them a strong fit for this specific opportunity. 📝 Sample Projects 1. Developing and executing a successful Go-To-Market plan for a new OTC product launch in Sweden 2. Managing a portfolio review and optimization project for an existing OTC brand, resulting in improved sales and market share 3. Collaborating with the Global team to identify and pursue new business opportunities in the OTC category ASSUMPTION: Applicants should be able to provide specific examples of their experience and achievements in similar projects, demonstrating their ability to drive results in this role. ❓ Key Questions to Ask During Interview 1. How does Orifarm support the professional development and growth of its brand managers? 2. Can you describe the team structure and dynamics within the Consumer Healthcare division? 3. How does Orifarm approach innovation and new product development in the OTC category? 4. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? 5. How does Orifarm ensure compliance with Swedish pharmaceutical marketing regulations, and what role does this play in day-to-day operations? ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the industry and company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for the interview process by researching Orifarm's mission, values, and recent projects 4. Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.