Brand Manager Philadelphia

📌 Core Information

🔹 Job Title: Brand Manager - Philadelphia

🔹 Company: Mondelēz International

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Full-Time

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategy for Philadelphia
• Managing P&L, annual budgets, and monthly forecasts
• Collaborating with cross-functional teams and external partners
• Conducting market analysis and monitoring business performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously and influence stakeholders.

📋 Key Responsibilities

✅ Brand Equity Localization: Localize Philadelphia’s brand equity with a long-term strategy and short-term actions that reflect its positioning with a clear brand purpose.

✅ Strategic Planning: Develop 3-year marketing plans for Philadelphia in line with the company’s and country’s vision, using consumer insights and market trends to define and refine brand strategy.

✅ Annual Plan Development: Lead and develop 360° activation programs (ATL/BTL) to drive brand growth and consumer engagement, work with internal and external stakeholders to secure execution excellence, and develop annual media plans to maximize reach and impact.

✅ Portfolio & Innovation: Lead portfolio management for Philadelphia, ensuring a strong and competitive brand offering in the Italian market, develop Go to market strategies for new products, and have full P&L responsibility, building up annual budgets and monthly forecasts.

✅ Culture: Stay connected with the Central Marketing Team and inspire trust, passion, and a winning attitude throughout the organization.

ASSUMPTION: This role involves a high level of autonomy and requires strong project management and presentation skills to drive results and influence cross-functional and cross-cultural teams.

🎯 Required Qualifications

Education: University degree and MBA or Master’s degree

Experience: A minimum of 4-5 years of brand management experience, preferably in FMCG

Required Skills:

• Strong strategic thinking, problem-solving capabilities, and agility in a dynamic environment
• Analytic and creative thinking skills
• Strong and broad commercial acumen
• Ability to influence, cross-functional, and cross-cultural teams in an engaging way
• Drive for results, high level of autonomy, team player, and agility to perform in a dynamic environment
• Proven project management and presentation skills

Preferred Skills:

• Fluency in English and Italian (mandatory)

ASSUMPTION: Given the role's focus on strategic planning and cross-functional collaboration, candidates with a strong academic background and relevant work experience in brand management or a related field are likely to be successful.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market standards for Brand Managers in Italy)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week (with flexibility for project demands)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to the company's standard employee benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, snacks, and beverages.

Company Size: Mondelēz International has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global snacking powerhouse, offering iconic brands such as Oreo, Cadbury, and Philadelphia
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is guided by its values and leadership commitments, fostering a culture of growth, innovation, and sustainability

Company Specialties:

• Production of confectionery, snacks, and beverages
• Brand management and marketing
• Global supply chain and operations

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: Mid-level to senior brand management role, with potential for growth and progression within the organization

Reporting Structure: The Brand Manager reports directly to the Marketing Director and collaborates with cross-functional teams, including sales, finance, and category management

Work Arrangement: Full-time, on-site position, with flexibility for remote work as needed

Growth Opportunities:

• Progression to senior brand management or marketing leadership roles
• Expansion into new markets or categories
• Development of skills in strategic planning, cross-functional collaboration, and project management

ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on building strategic and leadership skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Milan, Italy

Office Location(s): Milan, Italy

Geographic Context:

• Milan is the second-largest city in Italy and a major economic hub
• The city offers a high quality of life, with rich cultural, historical, and culinary experiences
• Milan is well-connected by public transportation, making it easy to commute from nearby towns and suburbs

Work Schedule: Full-time, with flexibility for project demands and potential overtime

ASSUMPTION: Milan provides a vibrant and dynamic work environment, with access to a diverse talent pool and cultural experiences that can enrich one's personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment, if applicable

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and creative thinking abilities
• Cross-functional collaboration and stakeholder management
• Presentation and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Philadelphia brand and the Italian market
• Prepare examples of your strategic planning, project management, and cross-functional collaboration skills
• Showcase your ability to think creatively and analytically, and to drive results

ATS Keywords: Brand Management, Marketing, Strategic Planning, Project Management, Cross-Functional Collaboration, P&L Management, Consumer Insights, Market Analysis, Media Planning, Product Development, Philadelphia, Mondelēz International

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit, with a strong emphasis on the candidate's ability to drive results and collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Tableau, etc.)
• Project management software (e.g., Asana, Trello, etc.)
• Consumer research and insights platforms (e.g., Nielsen, Kantar, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Dynamic and fast-paced

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your work?
• Can you provide an example of a time when you grew significantly in a role or project?
• How do you ensure that you are doing what's right, even in challenging situations?

ASSUMPTION: Mondelēz International values candidates who are passionate about their brands, committed to continuous learning and growth, and dedicated to acting with integrity and accountability.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic planning with day-to-day execution
• Adapting to a dynamic and fast-paced work environment
• Working effectively in a cross-cultural and cross-functional team

ASSUMPTION: These challenges can be mitigated by strong project management, communication, and collaboration skills, as well as a strategic and adaptable mindset.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on a single, iconic brand (Philadelphia) with a strong heritage and deep consumer connection
• This role offers the opportunity to work in the Italian market, with a unique cultural context and consumer preferences
• Career progression in Mondelēz International may involve moving to different brands, categories, or markets, providing diverse experiences and growth opportunities

ASSUMPTION: This role offers a unique blend of brand equity management, strategic planning, and cross-functional collaboration, with the potential for diverse career growth within the organization.

📝 Sample Projects

• Developing a 3-year marketing plan for Philadelphia, including brand strategy, portfolio management, and integrated marketing communication campaigns
• Conducting a market analysis to identify trends and opportunities for Philadelphia in the Italian market
• Managing the launch of a new Philadelphia product or flavor variant, including Go to market strategy and activation planning

ASSUMPTION: These projects reflect the strategic, analytical, and cross-functional nature of the Brand Manager role for Philadelphia.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Philadelphia and Mondelēz International?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its brand managers?
• What are the most challenging aspects of working on the Philadelphia brand, and how have previous brand managers approached them?
• How does the company foster a culture of collaboration and cross-functional teamwork?

ASSUMPTION: These questions demonstrate your interest in the role, the brand, and the company, and provide insight into the expectations and dynamics of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning, project management, and cross-functional collaboration skills
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.