📌 Core Information
🔹 Job Title: Brand Manager – Premium Portfolio
🔹 Company: Telenor
🔹 Location: BD-GPHouse, Bangladesh
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engagement strategies for the premium segment
- Managing customer communications and customer journey
- Launching and managing products through customer-centric marketing initiatives
- Collaborating with cross-functional teams and external partners
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Regularly brief BI team for research and customer communications testing
✅ Develop Lumiere Portfolio from scratch and manage Lumiere customer journey
✅ Establish Lumiere platform and engage social elites to create opportunities for brand interaction
✅ Propose and design ATL, digital, and outdoor communication language aligning with overall GP brand strategy
✅ Agency on-boarding and briefing for Lumiere events
✅ Budget forecasting and requirement placement for portfolio
✅ Streamline all B2B communication internally and provide design support to B2B
✅ Contribute to GPStar communication and activation strategy and projects
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven decision making.
🎯 Required Qualifications
Education: Undergraduate degree in Business specializing in Marketing Analytics/Marketing Communication/Consumer Behavior/Consumer Life-cycle/Business Strategy/Brand Strategy
Experience: 4 to 6 years of experience in brand management within the telecom, FMCG, or tech-driven industries
Required Skills:
- Proven ability to shape brand perception and lead high-impact campaigns
- Experience in launching and managing products through customer-centric marketing initiatives
- Proficient in social media strategy and programmatic advertising
- Skilled in analyzing business metrics to refine marketing strategies
- Expertise in leveraging market trends to optimize brand engagement
Preferred Skills:
- Fluency in local language (Bengali) and English
- Experience working in a multinational corporation
ASSUMPTION: Proficiency in local language may be required for effective communication with local customers and teams.
💰 Compensation & Benefits
Salary Range: BDT 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Telenor services
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Telenor operates in the telecommunications industry, providing mobile and fixed-line telephone services, broadband, and digital services.
Company Size: Telenor is a large corporation with over 10,000 employees globally, offering ample opportunities for career growth and learning.
Founded: Telenor was founded in 1855 and has since grown into a leading telecommunications company across the Nordics and Asia.
Company Description:
- Telenor is committed to empowering societies and connecting customers to what matters most.
- The company operates under four core behaviors: Always Explore, Create Together, Keep Promises, and Be Respectful.
- Telenor is listed on the Oslo Stock Exchange under the ticker TEL.
Company Specialties:
- Telecommunications
- Broadband
- Fixed phone
- Entertainment
- Mobile communications
- Digital products and services
Company Website: http://www.telenor.com/
ASSUMPTION: Telenor's large size and global presence offer opportunities for international exposure and career advancement.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and leadership development.
Reporting Structure: The Brand Manager reports directly to the Head of Brand & Market Communications.
Work Arrangement: The role is on-site, with the possibility of occasional remote work for specific tasks.
Growth Opportunities:
- Potential to lead larger brand management projects or teams in the future
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop skills in strategic planning, data analysis, and team leadership
ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Telenor's office in BD-GPHouse is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): BD-GPHouse, Bangladesh
Geographic Context:
- Bangladesh is a South Asian country with a growing economy and a strong focus on technological development.
- The telecommunications industry in Bangladesh is competitive and dynamic, offering opportunities for innovation and growth.
- BD-GPHouse is a modern business district with easy access to amenities and public transportation.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for specific project needs.
ASSUMPTION: The work environment is collaborative and supportive, with a focus on continuous learning and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in marketing campaigns
- Data analysis and interpretation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful brand management campaigns and their impact on customer engagement
- Research Telenor's brand strategy and be prepared to discuss how you would align the premium portfolio with the overall brand strategy
ATS Keywords: Brand Management, Customer Engagement, Marketing Strategy, Campaign Development, Cross-Functional Collaboration, Data Analysis, Customer Journey, Lumiere Portfolio, Social Media Strategy, Programmatic Advertising
ASSUMPTION: The application process may involve assessments or case studies to evaluate strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Programmatic advertising platforms (e.g., Google Ads, Facebook Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Always Explore
- Create Together
- Keep Promises
- Be Respectful
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of shaping brand perception and leading high-impact campaigns?
- Are you comfortable working in a dynamic, collaborative environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to interpret data to refine marketing strategies?
ASSUMPTION: Candidates who align with Telenor's core values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and dynamic telecommunications industry
- Adapting to a large corporate environment with diverse teams and cultures
- Working in a competitive market with tight deadlines and high expectations
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and learning in a dynamic industry.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the premium segment and requires expertise in engaging high-net-worth individuals
- The role offers a unique opportunity to develop and launch a new Lumiere Portfolio, providing a chance to make a significant impact on the company's brand strategy
- Career progression in Telenor may involve moving into leadership roles or specializing in specific aspects of brand management
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven decision making, setting it apart from other brand management positions.
📝 Sample Projects
- Developing and executing a successful Lumiere event to engage social elites and create opportunities for brand interaction
- Analyzing customer data to identify trends and optimize brand engagement strategies
- Collaborating with cross-functional teams to design and implement a comprehensive customer journey for the Lumiere Portfolio
ASSUMPTION: Sample projects should demonstrate the candidate's ability to work effectively with diverse teams and deliver results that drive brand engagement and customer satisfaction.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for Telenor?
- What are the key priorities for this role in the first 90 days?
- How does Telenor support the professional development and growth of its employees?
- What are the biggest challenges facing the brand management team currently, and how can this role address them?
- How does Telenor measure the success of its brand management initiatives, and what key performance indicators (KPIs) are used?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their commitment to driving brand success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful brand management campaigns and their impact on customer engagement
- Research Telenor's brand strategy and be prepared to discuss how you would align the premium portfolio with the overall brand strategy
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
