🔹 Job Title: Brand Manager (Quadro)
🔹 Company: Diageo
🔹 Location: Milan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading cross-agency teams to develop the brand’s communication approach and execution in an omnichannel environment.
- Shaping the brand to thrive in a digital environment and managing the brand's performance to deliver the annual operating plan.
- Collaborating with global brand teams, agencies, cross-functional teams, and partners to deliver on salience and brand love objectives.
- Owning the shadow P&L for the brands across the market and understanding and responding to the drivers of brand performance.
- Understanding and handling pricing and promo strategy, margin mix, and volume drivers.
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage multiple stakeholders effectively. The ideal candidate will have a proven track record in brand management and a deep understanding of the Italian market.
📋 Key Responsibilities
✅ Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment.
✅ Find, own, and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
✅ Shape the brand to thrive in a digital environment, develop long-term digital strategy & social media plans.
✅ Own the shadow P&L for the brands across the market and understand and respond to the drivers of brand performance.
✅ Understand and handle pricing & promo strategy, margin mix, and volume drivers.
✅ Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.
ASSUMPTION: The responsibilities listed are not exhaustive and may vary based on business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of relevant marketing experience with a good understanding of the Italian market (Consumer, media, culture).
Required Skills:
- Proven ability to lead cross-functional teams and manage senior partners effectively.
- Strong commercial and numerical foresight with attention to detail.
- Demonstrated brilliant execution to high standards across various pillars of brand building.
- Deep personal accountability for outstanding performance.
- Existing capability to build meaningful relationships built on mutual trust and respect.
- Holistic skills across various marketing growth drivers and a reputation of delivering ground-breaking business results.
- Comfort with dealing with ambiguity, complexity, and working within a fast-paced, entrepreneurial, and matrixed environment.
Preferred Skills:
- Proficiency in Italian and English.
ASSUMPTION: While the required qualifications provide a solid foundation for the role, the ideal candidate will possess a unique blend of skills and experiences that enable them to thrive in this dynamic and challenging environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (based on experience and market conditions)
Benefits:
- Competitive salary with bonus and many benefits that suit your lifestyle.
- Industry-leading parental leave policy.
- An inclusive company culture that puts employees and their development first.
Working Hours: Full-time (40 hours/week)
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1826 (as Guinness Brewery)
Company Description: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. The company is built on the principles and foundations laid by the giants of the industry and maintains its position through continuous investment and mindfulness of its impact.
Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, beverages, spirits, FMCG, and brand owners.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Marketing Director or a similar role.
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities: Potential career progression within the marketing function or across other areas of the business, such as sales or supply chain.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity.
Office Location(s): Milan, Italy
Geographic Context: Milan is the second-largest city in Italy and serves as the country's main industrial, commercial, and financial hub. It is known for its rich history, cultural attractions, and vibrant nightlife.
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
💼 Interview & Application Insights
Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager.
4. Final interview with senior leadership or other relevant stakeholders.
5. Background check and offer.
Key Assessment Areas:
- Cultural fit and alignment with Diageo's values.
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Ability to manage ambiguity and complexity.
- Proficiency in Italian and English.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the Italian market and consumer behavior.
- Demonstrate your ability to manage senior partners and cross-functional teams effectively.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
ATS Keywords: Brand Management, Digital Strategy, Consumer Insights, Relationship Building, Marketing Strategy, Cross-Functional Collaboration, Cultural Relevance, Pricing Strategy, Promotional Strategy, Performance Analysis, Project Management, Communication Skills, Numerical Foresight, Attention to Detail, Execution Excellence, Ambiguity Management.
ASSUMPTION: The interview process may vary based on the specific needs of the business and the candidate's qualifications.
🛠 Cultural Fit Considerations
Company Values:
- Celebrate life, every day, everywhere.
- Be courageous and curious.
- Be open and inclusive.
- Be proud of what we do and how we do it.
- Be respectful, fair, and honest.
Work Style:
- Collaborative and inclusive.
- Focused on delivering results and driving growth.
- Encourages innovation and continuous learning.
- Values diversity, equity, and inclusion.
Self-Assessment Questions:
1. How do you embody Diageo's values in your daily work?
2. Can you provide an example of a time when you had to manage a complex project or situation with limited resources?
3. How do you approach building and maintaining strong relationships with partners and stakeholders?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong cultural fit with Diageo's values and work style, as well as a proven track record of success in a similar role.
🛠 Potential Challenges
1. Managing multiple stakeholders and cross-functional teams effectively.
2. Navigating a complex, matrixed organization.
3. Balancing short-term priorities with long-term strategic goals.
4. Adapting to a fast-paced, dynamic work environment.
5. Maintaining a strong work-life balance while managing a demanding role.
ASSUMPTION: The challenges listed are not exhaustive and may vary based on the specific needs of the business and the candidate's skills and experiences.
📈 Similar Roles Comparison
1. This role differs from other brand management positions in its focus on the Italian market and the need to manage multiple brands within a single market.
2. The role requires a strong understanding of the Italian consumer and the ability to navigate the unique cultural and business landscape of the country.
3. Career progression opportunities may vary depending on the specific needs of the business and the candidate's skills and experiences.
ASSUMPTION: The comparison points listed are not exhaustive and may vary based on the specific needs of the business and the candidate's qualifications.
📝 Sample Projects
1. Developing a comprehensive digital strategy for a spirits brand, including social media plans, influencer partnerships, and e-commerce initiatives.
2. Conducting consumer research to identify trends and insights that inform brand positioning and marketing strategies.
3. Managing a product launch campaign, including event planning, media relations, and promotional activities.
ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs of the business and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
1. Can you describe the company's approach to brand building and how this role fits into that strategy?
2. How does the company support the professional development of its employees?
3. What are the key priorities for this role in the first 90 days?
4. How does the company measure the success of its brand managers?
5. What are the biggest challenges facing the brand in the Italian market, and how can this role help address them?
ASSUMPTION: The interview questions listed are not exhaustive and may vary based on the specific needs of the business and the candidate's qualifications.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview process by researching the company, the role, and the industry.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
- Be prepared to provide examples of your work and how it aligns with the requirements of the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
