📌 Core Information
🔹 Job Title: Brand Manager – Respiratory & Immunology
🔹 Company: AstraZeneca
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the commercial strategy for AstraZeneca's Biologics portfolio in Hungary
- Driving brand excellence and ensuring innovative therapies reach patients
- Building and implementing marketing strategies based on a deep understanding of the treatment area and products
- Collaborating cross-functionally with medical, market access, and sales teams to gather insights and develop solutions
- Establishing positive relationships with leaders in the treatment area
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive brand success in the Hungarian market.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for AstraZeneca's Biologics portfolio in Hungary
✅ Capture feedback from sales, medical, and access teams to build effective brand plans
✅ Lead regular meetings to review product performance and ensure alignment with market trends
✅ Collaborate with medical, market access, and sales teams to gain new insights and develop solutions
✅ Build and maintain positive relationships with leaders in the treatment area
ASSUMPTION: The role requires a proactive approach to gathering and analyzing data, as well as strong project management skills to execute marketing strategies effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven marketing experience in the pharmaceutical industry (5-10 years)
Required Skills:
- Profound understanding of the needs of healthcare professionals, patients, and payers
- Proficiency in both English and Hungarian
- Visionary strategic problem solver with creativity to lead and implement initiatives
- Proficient problem solver, open to accepting challenges
- Adept cross-functional collaborator with excellent communication skills
Preferred Skills:
- Familiarity with Respiratory Biologics or related medical fields
- Committed to achieving outcomes, with strong analytical abilities
ASSUMPTION: Candidates with experience in respiratory biologics or related medical fields may have an advantage in understanding the specific nuances of the treatment area.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Hungary typically falls between HUF 6,000,000 and HUF 8,500,000 annually, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Collaborative and inclusive work environment
Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence in Budapest, Hungary.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. The benefits package is subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines.
Company Size: AstraZeneca is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to bringing life-saving medicines to patients worldwide, with a focus on decreasing global mortality rates.
- The company thrives on a fast-paced work environment, where thinking big and acting fast are essential.
- AstraZeneca empowers employees with a high level of autonomy and fosters an inclusive team culture that encourages innovation, experimentation, and growth.
Company Specialties:
- Pharmaceutical and biopharmaceutical research and development
- Global business operations
- Innovation and strategic problem-solving
Company Website: www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation, collaboration, and patient-centricity creates an engaging work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development within the company.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including medical, market access, and sales.
Work Arrangement: This is a hybrid role, requiring on-site presence in Budapest, Hungary, with flexibility for remote work.
Growth Opportunities:
- Potential advancement to senior marketing roles within AstraZeneca
- Expansion of responsibilities based on performance and company needs
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
ASSUMPTION: The Brand Manager role offers a strong foundation for career growth within AstraZeneca, with opportunities to develop skills and take on increased responsibilities over time.
🌍 Location & Work Environment
Office Type: AstraZeneca's Budapest office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and most populous city of Hungary, with a vibrant cultural scene and rich history.
- The city offers a high quality of life, with affordable living costs compared to other European capitals.
- Budapest is well-connected by public transportation, making it easy to commute to work.
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence in Budapest, Hungary.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Understanding of the pharmaceutical industry and relevant treatment areas
- Cultural fit and alignment with AstraZeneca's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's mission
- Prepare examples of your strategic problem-solving skills and cross-functional collaboration experiences
ATS Keywords: Marketing, Pharmaceuticals, Brand Management, Respiratory, Immunology, Hungary, Strategic Planning, Cross-Functional Collaboration, English, Hungarian
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the number of applicants. It is essential to monitor the job posting for updates and follow the instructions provided.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's preferences and the company's standard software suite.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- One AstraZeneca
- Integrity
- Respect
- Innovation
- Performance
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on driving results and achieving outcomes
Self-Assessment Questions:
- Do you have a proven track record of driving brand success in the pharmaceutical industry?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do you share AstraZeneca's commitment to patient-centricity and innovation?
ASSUMPTION: Candidates who demonstrate a strong fit with AstraZeneca's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating cross-functional teams and building effective collaborations
- Adapting to changes in the market and adjusting marketing strategies accordingly
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: The Brand Manager role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other Brand Manager positions in the pharmaceutical industry, with a focus on driving brand success and collaborating with cross-functional teams.
- However, this role is unique in its focus on AstraZeneca's Biologics portfolio and the specific needs of the Hungarian market.
- Career progression in this role may lead to senior marketing positions within AstraZeneca or other pharmaceutical companies.
ASSUMPTION: While this role shares similarities with other Brand Manager positions, its unique focus on AstraZeneca's Biologics portfolio and the Hungarian market sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new respiratory biologic launch in Hungary
- Conducting market research to understand the needs of healthcare professionals, patients, and payers in the respiratory and immunology treatment areas
- Collaborating with cross-functional teams to gather insights and develop solutions for improving brand performance
ASSUMPTION: The specific projects assigned to the Brand Manager may vary based on the company's priorities and the market's needs at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does AstraZeneca support the professional development and growth of its employees?
- What are the most significant challenges facing the respiratory and immunology treatment areas in Hungary, and how can this role address them?
- How does AstraZeneca measure the success of its brand managers, and what key performance indicators (KPIs) are used to track progress?
- What is the expected timeline for onboarding and ramping up to full productivity in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Brand Manager – Respiratory & Immunology
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your strategic problem-solving skills and cross-functional collaboration experiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
