Brand Manager Retail

📌 Core Information 🔹 Job Title: Brand Manager Retail 🔹 Company: WHO&Co. 🔹 Location: Santiago, Región Metropolitana, Chile 🔹 Job Type: On-site 🔹 Category: Brand Management, Retail, Ecommerce 🔹 Date Posted: May 27, 2025 🔹 Experience Level: Mid-Senior level (2-5 years) 🚀 Job Overview 🔹 Lead brand strategies for proprietary automotive and retail products 🔹 Develop brand identity, packaging, communication, and positioning 🔹 Coordinate market studies and performance analysis 🔹 Collaborate with cross-functional teams and agencies 🔹 Measure results using KPIs and consumer insights ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to balance brand development and performance tracking. 📋 Key Responsibilities ✅ Design and execute brand strategies for proprietary products in the automotive and retail sectors ✅ Lead the development of brand identity, packaging, communication, and positioning ✅ Coordinate market studies and competitive analysis to identify opportunities ✅ Supervise brand performance in ecommerce, retail, and specialized stores ✅ Collaborate with product, design, commercial teams, and external agencies ✅ Measure results using KPIs and consumer insights ✅ Support the sales team with marketing tools and argumentation ✅ Participate in product launches and integrated campaigns ASSUMPTION: The role involves a mix of strategic planning, creative development, and data-driven decision making. 🎯 Required Qualifications Education: - University degree in Marketing, Advertising, Business Administration, or a related field - Specialization in Branding or Marketing Digital (desirable) Experience: - Minimum 3 years in brand management or marketing in mass consumption or retail - Experience with proprietary brands in ecommerce and retail - Experience in the automotive sector or specialized products (desirable) - Collaboration with design and creative agencies Required Skills: - Market analysis tools (e.g., Google Analytics, Nielsen) - Ecommerce platforms (e.g., Mercado Libre, Shopify) - Intermediate-advanced Excel - Intermediate Spanish (mandatory), English (desirable) Preferred Skills: - Experience in the automotive sector or specialized products - Knowledge of additional languages ASSUMPTION: Candidates should have a strong background in brand management, with experience in ecommerce and retail, and a solid understanding of market analysis tools. 💰 Compensation & Benefits Salary Range: CLP 3,500,000 - 4,500,000 per year (based on experience and market standards) Benefits: - Competitive salary and benefits package - Opportunities for professional growth and development - Dynamic and innovative work environment Working Hours: Full-time (40 hours/week), flexible schedule ASSUMPTION: The salary range is estimated based on market standards for mid-senior level brand management roles in Chile's retail and ecommerce sectors. 📌 Applicant Insights 🔍 Company Context Industry: Retail and ecommerce, with a focus on proprietary automotive and retail products Company Size: Small (11-50 employees), allowing for close collaboration and impact on company growth Founded: 2019, with a strong focus on innovation and AI-driven solutions Company Description: - WHO&Co. is an AI co-pilot for recruiting, developed by experts in machine learning, NLP, recruiting, and data-driven products - Acquired in June 2023, the company continues to grow and innovate in the recruitment space Company Specialties: - Hiring, interviewing, and recruiting processes - Bias reduction and data-driven hiring - Talent acquisition and structured interviewing Company Website: www.whoco.com ASSUMPTION: WHO&Co. is a dynamic and innovative company that values data-driven decision making and continuous improvement. 📊 Role Analysis Career Level: Mid-Senior level, with opportunities for growth and development Reporting Structure: This role reports directly to the Head of Branding or a similar position Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future Growth Opportunities: - Expansion of brand management responsibilities within the company - Opportunities to lead cross-functional projects and teams - Potential for career progression into senior leadership roles ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company. 🌍 Location & Work Environment Office Type: Modern and collaborative office space, with a focus on innovation and creativity Office Location: Santiago, Región Metropolitana, Chile Geographic Context: - Santiago is the capital and largest city of Chile, with a population of over 6 million people - The city offers a mix of urban and natural environments, with easy access to beaches, mountains, and cultural attractions Work Schedule: Full-time (40 hours/week), with flexible scheduling options ASSUMPTION: The work environment at WHO&Co. is dynamic and collaborative, with a strong focus on innovation and continuous improvement. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interviews with the hiring manager and cross-functional team members 4. Final interview with the Head of Branding or a similar position Key Assessment Areas: - Strategic thinking and brand development skills - Analytical skills and data-driven decision making - Collaboration and communication skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your brand management experience and relevant skills - Prepare examples of successful brand campaigns or projects you've led in the past - Research the company and industry to demonstrate your understanding of the market and competitive landscape ATS Keywords: Brand Management, Ecommerce, Retail, Market Analysis, Product Development, Communication, Team Collaboration, Strategic Vision, Creativity, Proactivity, Attention to Detail, Consumer Insights, KPI Measurement, Packaging Design, Digital Marketing, Sales Support ASSUMPTION: The application process at WHO&Co. is thorough and comprehensive, with a strong focus on assessing candidates' skills and cultural fit. 🛠️ Tools & Technologies - Market analysis tools (e.g., Google Analytics, Nielsen) - Ecommerce platforms (e.g., Mercado Libre, Shopify) - Microsoft Office Suite (Excel, PowerPoint) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The required tools and technologies for this role are standard for brand management positions in the retail and ecommerce sectors. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous improvement - Data-driven decision making - Collaboration and teamwork - Customer focus and excellence Work Style: - Dynamic and fast-paced work environment - Strong emphasis on collaboration and cross-functional teamwork - Results-driven and goal-oriented culture - Flexible and adaptable approach to work Self-Assessment Questions: - How do you approach strategic brand development, and can you provide an example from your past experience? - How do you balance data-driven decision making with creative innovation? - How do you collaborate effectively with cross-functional teams and external agencies? ASSUMPTION: Candidates should be comfortable working in a dynamic and collaborative environment, with a strong focus on innovation and data-driven decision making. ⚠️ Potential Challenges - Balancing strategic brand development with performance tracking and analysis - Collaborating effectively with cross-functional teams and external agencies - Keeping up with the fast-paced and ever-changing retail and ecommerce landscape - Adapting to a small company environment with a strong focus on innovation and continuous improvement ASSUMPTION: The role presents unique challenges that require strong strategic thinking, creativity, and adaptability. 📈 Similar Roles Comparison - Brand Manager (Retail/Ecommerce) at XYZ Company - Larger company size (500+ employees) - More established brand with a broader product portfolio - Less focus on innovation and AI-driven solutions - Senior Brand Manager (Automotive) at ABC Corporation - Larger company size (1,000+ employees) - Niche focus on the automotive sector - More specialized brand management responsibilities ASSUMPTION: This role offers a unique blend of brand management responsibilities, with a strong focus on innovation, data-driven decision making, and collaboration. 📝 Sample Projects - Developing a comprehensive brand strategy for a new proprietary product line in the automotive sector - Conducting market research and competitive analysis to identify opportunities for brand expansion in the retail sector - Leading a cross-functional team to launch a new brand campaign, including packaging design, communication, and promotional materials - Analyzing brand performance data to identify trends and make data-driven recommendations for brand optimization ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the brand management role at WHO&Co. ❓ Key Questions to Ask During Interview - How does WHO&Co. support the growth and development of its brand management team? - What are the most significant challenges facing the brand management team in the next 12 months? - How does WHO&Co. approach collaboration and communication with cross-functional teams and external agencies? - What are the key performance indicators (KPIs) used to measure brand success at WHO&Co.? - How does WHO&Co. incorporate consumer insights and feedback into its brand development processes? ASSUMPTION: These interview questions help candidates better understand the role, the company, and the industry, allowing them to make informed decisions about their application. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your brand management experience and relevant skills - Prepare examples of successful brand campaigns or projects you've led in the past - Research the company and industry to demonstrate your understanding of the market and competitive landscape - Follow up with the HR team one week after submission to confirm receipt of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.