Brand Manager - RIGI - HCM

📌 Core Information

🔹 Job Title: Brand Manager - RIGI - HCM

🔹 Company: AstraZeneca

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals, Brand Management

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans to achieve brand objectives
• Building and managing P&L for brands/therapeutic areas
• Cross-functional collaboration to drive brand success
• Optimizing digital resources and capabilities for customer engagement
• Managing project scope, budgets, timelines, and deliverables

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Develop and implement brand strategies to achieve brand objectives and outcomes

✅ Lead and ensure successful execution of brand operational plans, including new launches

✅ Provide local market insight and ensure local brand strategies

✅ Collaborate cross-functionally to manage brand P&L, build materials, and assess new markets

✅ Manage external vendors to create personalized marketing campaigns through Omni-channels

✅ Analyze market research, data sources, customer, and market insights to adapt to changing situations

✅ Engage and leverage KOLs for brand strategies

✅ Optimize digital resources and capabilities to maximize customer engagement

✅ Manage project scope, budgets, timelines, and deliverables for assigned projects

✅ Adhere to AZ global policy, AZVN compliance, code of conduct, and industry code of marketing practices

✅ Develop and coach direct reported marketing team based on their career path

ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and project management.

🎯 Required Qualifications

Education: Bachelor’s Degree in Pharmacy or Medicine

Experience: More than 3 years’ experience in pharmaceutical brand management with a proven track record of effective plan implementation and campaign execution

Required Skills:

• Proven leadership skills and ability to connect and collaborate across matrix organizations
• Strong organizational and interpersonal skills, with proven project management experience
• Knowledge and experience in navigating the regulatory approval process and relevant codes of practice
• Strong interpersonal skills, demonstrating flexibility and the ability to deal with complexity under time pressure
• Effective presentation of marketing messages
• Strong attention to detail
• Acts with a sense of accountability and urgency
• Flexible, team-oriented attitude

Preferred Skills:

• Experience in Consumer and/or Managed Markets promotions and/or strategy role
• Experience in Insight/Market Research
• Sales and/or Sales Leadership experience
• Understanding of the development and commercialization of pharmaceutical products
• Understanding of the Vietnam Healthcare environment

ASSUMPTION: While a scientific background is preferred, candidates with a strong affinity for scientific information may also be considered.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and qualifications. The average salary for a Brand Manager in Vietnam is approximately VND 1,200,000,000 - 1,800,000,000 per year.

Benefits:

• Comprehensive health insurance
• Retirement savings plan
• Employee assistance program
• Generous time-off policies
• Employee discounts

Working Hours: Full-time position with standard working hours (Monday - Friday, 8:00 AM - 5:00 PM) with flexibility for occasional remote work

ASSUMPTION: Salary range is estimated based on industry standards for a Brand Manager role in Vietnam. Actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca operates in the pharmaceutical industry, focusing on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology.

Company Size: AstraZeneca is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development within a diverse and inclusive environment.

Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc. It has since grown into a global leader in the biopharmaceutical industry.

Company Description:

• AstraZeneca is a science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines
• The company operates in over 100 countries and its innovative medicines are used by millions of patients worldwide
• AstraZeneca is committed to following the science, putting patients first, playing to win, doing the right thing, and being entrepreneurial

Company Specialties:

• Pharmaceuticals
• Biopharmaceuticals
• Innovation
• Research and development
• Global business

Company Website: www.astrazeneca.com

ASSUMPTION: AstraZeneca's large size and global presence provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record of success in brand management and strategic planning.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including Sales, Medical Affairs, and Regulatory Affairs.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior brand management role or a leadership position within the marketing department
• Expansion into other therapeutic areas or regions
• Development of skills in strategic planning, project management, and cross-functional collaboration

ASSUMPTION: AstraZeneca's large size and diverse portfolio of products provide numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: AstraZeneca Vietnam operates in a modern, collaborative office environment with state-of-the-art facilities and amenities.

Office Location(s): AstraZeneca Vietnam has its headquarters in Ho Chi Minh City, with additional offices in Hanoi and Danang.

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 13 million people
• The city is a major economic hub and a significant market for pharmaceutical products
• Ho Chi Minh City offers a vibrant culture, diverse dining options, and numerous entertainment and recreational opportunities

Work Schedule: Standard working hours are Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The dynamic and fast-paced environment of Ho Chi Minh City provides an exciting backdrop for this role, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Brand management and strategic planning skills
• Cross-functional collaboration and stakeholder management
• Project management and organizational skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with AstraZeneca's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's brand portfolio
• Prepare examples of successful brand management campaigns and their impact on business outcomes
• Showcase your ability to work effectively in a matrix organization and collaborate with cross-functional teams

ATS Keywords: Brand Management, Pharmaceutical, Marketing Strategy, Project Management, Cross-Functional Collaboration, Market Research, Digital Marketing, Customer Engagement, P&L Management, KOL Management, Analytical Skills, Creative Reasoning, Social Intelligence, Resilience, Learning Agility, Team Leadership, Communication Skills

ASSUMPTION: AstraZeneca's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: AstraZeneca provides the necessary tools and technologies for employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Follow the science
• Put patients first
• Play to win
• Do the right thing
• Be entrepreneurial

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align with AstraZeneca's value of 'following the science' in your approach to brand management?
• How do you ensure that patients are at the center of your brand strategies?
• How do you balance a competitive mindset with ethical and responsible business practices?

ASSUMPTION: AstraZeneca's culture is built on a strong commitment to its core values, which guide decision-making and behavior at all levels of the organization.

⚠️ Potential Challenges

• Managing multiple brands/therapeutic areas simultaneously
• Navigating a complex and evolving regulatory environment
• Collaborating effectively with cross-functional teams and external stakeholders
• Adapting to changing market dynamics and customer preferences

ASSUMPTION: These challenges can be mitigated through strong project management, effective communication, and a deep understanding of the brand portfolio and market landscape.

📈 Similar Roles Comparison

• Brand Manager vs. Product Manager: Brand Managers focus on the strategic development and marketing of brands, while Product Managers oversee the entire product lifecycle, including research and development, launch, and lifecycle management
• Pharmaceutical industry context: The pharmaceutical industry is highly regulated and competitive, with a strong focus on innovation, scientific evidence, and patient outcomes
• Career path comparison: Brand Managers can progress to senior brand management roles, marketing leadership positions, or transition to other therapeutic areas or functions within the organization

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the pharmaceutical industry is essential for candidates to assess their fit for this role.

📝 Sample Projects

• Developing and executing a launch readiness plan for a new brand in the Vietnamese market
• Conducting market research and customer segmentation to inform brand strategy and positioning
• Managing a brand rebranding project to improve customer engagement and market share

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Brand Manager in the pharmaceutical industry.

❓ Key Questions to Ask During Interview

• How does AstraZeneca support the professional development and growth of its Brand Managers?
• What are the key priorities for this role in the first 90 days?
• How does AstraZeneca measure the success of its brand management efforts?
• What are the most rewarding aspects of working as a Brand Manager at AstraZeneca?
• How does AstraZeneca foster a culture of innovation and entrepreneurship within its brand management teams?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand management campaigns and their impact on business outcomes
• Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's brand portfolio
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.