Brand Manager（SBM)

📌 Core Information

🔹 Job Title: Brand Manager (SBM)

🔹 Company: Sanofi

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Brand Management, Pharmaceuticals

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Integrating third-party and brand strategies to design academic projects
• Planning and executing national conferences within time frames and budgets
• Excellent key opinion leader (KOL) engagement
• Collaborating with internal cross-functional departments and external medical societies

ASSUMPTION: This role requires a balance of strategic thinking, project management, and stakeholder engagement skills. It is ideal for candidates with experience in brand management within multinational pharmaceutical companies or those with relevant sales experience.

📋 Key Responsibilities

✅ Integrate third-party and brand strategies to design academic projects

✅ Plan, organize, and execute national conferences within given time frames and budgets

✅ Engage with key opinion leaders (KOLs) to build and maintain strong relationships

✅ Collaborate with internal cross-functional departments (Sales, Training, Legal, Compliance, etc.) and external national medical societies

ASSUMPTION: The role involves a mix of strategic planning, project execution, and stakeholder management. Successful candidates will have experience in these areas and be comfortable working in a dynamic, cross-functional environment.

🎯 Required Qualifications

Education: Medical or Pharma education background, B.S. or above

Experience: Above 3-4 years of work experience in brand management in multinational pharmaceutical companies, or two years of sales experience preferred

Required Skills:

• Fluent English and communication skills
• PC skills (Word, Excel, and PPT)
• Project management and time management skills
• Budget management skills
• Cross-functional teamwork and collaboration skills

Preferred Skills:

• Experience in respiratory marketing
• Knowledge of the pharmaceutical industry and medical education

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and excellent communication skills will be well-suited for this role. Familiarity with the pharmaceutical industry and medical education is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level brand management roles in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Sanofi offers a competitive benefits package and opportunities for professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a multinational pharmaceutical company focused on improving the lives of people around the world through innovative medicines and vaccines.

Company Size: Sanofi is a large organization with over 10,000 employees in the US alone, providing a diverse and dynamic work environment.

Founded: Sanofi was founded in 1973 and has since grown into one of the world's leading pharmaceutical companies.

Company Description:

• Sanofi is dedicated to the research, development, production, and marketing of pharmaceutical products in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
• The company is committed to improving access to healthcare worldwide and has a strong focus on social responsibility.
• Sanofi fosters a culture of diversity, equity, and inclusion, providing equal opportunities to all employees regardless of their background.

Company Specialties:

• Pharmaceutical manufacturing
• Research and development
• Marketing and sales
• Global healthcare

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence offer opportunities for career growth and development. The company's focus on innovation and social responsibility makes it an attractive employer for individuals seeking to make a positive impact on healthcare.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior team members or external agencies.

Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed.

Growth Opportunities:

• Progression to senior brand management roles or other leadership positions within the marketing department
• Expansion into different therapeutic areas or global markets
• Development of skills in strategic planning, project management, and stakeholder engagement

ASSUMPTION: This role offers opportunities for career growth and development within Sanofi's marketing department. Successful candidates will have the chance to work on high-impact projects and contribute to the company's mission of improving global healthcare.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
• The city is known for its rich culture, history, and diverse culinary scene
• Shanghai has a subtropical monsoon climate with mild winters and hot, humid summers

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional overtime as needed

ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with a wide range of cultural attractions and recreational opportunities. The city's subtropical climate may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Brand management experience and achievements
• Project management skills and examples
• Communication and stakeholder engagement skills
• Cultural fit and alignment with Sanofi's values

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Prepare examples of successful project management and stakeholder engagement initiatives
• Demonstrate your understanding of the pharmaceutical industry and Sanofi's mission
• Showcase your communication skills and cultural fit during the interview

ATS Keywords: Brand Management, KOL Engagement, Project Design, Conference Planning, Cross-Functional Cooperation, Communication, Medical Education, Pharmaceutical Knowledge, PC Skills, Sales Experience, Respiratory Marketing, Time Management, Budget Management, Fluent English

ASSUMPTION: Sanofi's application process is designed to assess candidates' relevant experience, skills, and cultural fit. Successful candidates will demonstrate strong brand management experience, project management skills, and a passion for improving global healthcare.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
• CRM software (e.g., Salesforce, Veeva)

ASSUMPTION: Successful candidates will be comfortable using Microsoft Office Suite and other relevant tools for project management, communication, and collaboration. Familiarity with CRM software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Responsibility
• Transparency
• Innovation
• Teamwork

Work Style:

• Collaborative and inclusive
• Results-driven and accountable
• Adaptable and resilient
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you demonstrate patient focus in your work?
• Can you provide an example of a time when you had to collaborate with diverse stakeholders to achieve a common goal?
• How do you approach challenges and setbacks in your work?

ASSUMPTION: Sanofi values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a commitment to improving global healthcare.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Engaging with a diverse range of stakeholders, including internal teams, external partners, and key opinion leaders
• Adapting to a dynamic and fast-paced work environment
• Working in a multicultural and multinational organization

ASSUMPTION: Successful candidates will be comfortable working in a dynamic and fast-paced environment, managing multiple projects, and engaging with diverse stakeholders. They will also be adaptable and resilient in the face of challenges.

📈 Similar Roles Comparison

• This role is similar to other brand management positions within the pharmaceutical industry, but may have a stronger focus on academic projects and conference planning
• Compared to other industries, this role requires a strong understanding of the pharmaceutical industry, medical education, and key opinion leader engagement
• Career progression in this role may involve moving into senior brand management positions or other leadership roles within the marketing department

ASSUMPTION: This role is similar to other brand management positions within the pharmaceutical industry, but may have unique aspects related to academic projects and conference planning. Successful candidates will have relevant experience and a strong understanding of the pharmaceutical industry.

📝 Sample Projects

• Designing and executing an academic project to raise brand awareness among healthcare professionals
• Planning and executing a national conference, including logistics, speaker management, and budgeting
• Developing and implementing a key opinion leader engagement strategy to build brand advocacy

ASSUMPTION: These sample projects are representative of the types of initiatives the Brand Manager may be responsible for. Successful candidates will have experience in these areas and be able to provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Sanofi support the professional development and growth of its employees?
• Can you provide an example of a successful brand management initiative within Sanofi and discuss the role's contribution to it?
• How does Sanofi engage with key opinion leaders, and what role would I play in this process?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Successful candidates will ask thoughtful and insightful questions that demonstrate their interest in the position and their commitment to improving global healthcare.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant brand management experience and achievements
• Prepare examples of successful project management and stakeholder engagement initiatives
• Demonstrate your understanding of the pharmaceutical industry and Sanofi's mission in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.