📌 Core Information
🔹 Job Title: Brand Manager Senior Childhood Fun & Tasty Favorites
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Linda-a-Velha, Portugal
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Kids and Teens Brands within the Breakfast Cereals business
- Implementing brand strategies for pack, price, promotion, distribution, and communication
- Leading and implementing marketing activities, including media, POS material, brand activations, and packaging development
- Defining the local innovation pipeline according to market trends and the global pipeline
- Briefing and developing local media plans with agencies
- Tracking business results and evaluating key marketing initiatives
- Coordinating with Iberian and global teams on brand strategy, innovation, communication materials, and key activations
- Coaching and developing a junior teens AMM
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams and external agencies.
📋 Key Responsibilities
✅ Responsible for Kids and Teens Brands for Breakfast Cereals Business: Chocapic, Estrelitas, Nesquik, Trix, Lion, Kit Kat, Crunch & Golden Grahams
✅ Implement Brand Strategy: Pack, Price, Promotion, Distribution and Communication
✅ Lead, Implement and Follow Up of all Marketing Activities: Media, POS Material; Brand Activations; Packaging Development
✅ Define local Innovation pipeline accordingly to market trends and global pipeline
✅ Brief and develop local media plans with agencies: Media mix; investments
✅ Track business results according to objectives (Sales, MS, turns, etc. of own brands and competition)
✅ Evaluate all key Marketing Initiatives
✅ Coordinate with Iberian and Global teams on Brand Strategy; Innovation, Communication Materials and Key Activations
✅ Active Participation in coaching and developing a junior teens AMM
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: University Degree/Master's degree
Experience: Minimum 3 years of Brand Manager experience (FMCG)
Required Skills:
- Brand Planning
- I&R Including Launching NPD
- Communication Development
- Budget Management
- Analytical Skills
Preferred Skills:
- Fluent English
- Strong Result Focus
- Good balance of listening and influence skills
- Dynamic and creative
ASSUMPTION: Candidates with a strong background in FMCG brand management and a proven track record of driving brand success are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on market research for a Brand Manager role in Portugal with 3-5 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours/week), with flexibility for specific projects or events
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may include health insurance, retirement plans, and other perks typical of a multinational corporation.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on breakfast cereals for this role.
Company Size: Nestlé has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Nestlé was founded in 1866, with a rich history and established brand portfolio.
Company Description:
- Nestlé is the world's largest food and beverage company, driven by a purpose to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level within the brand management career path.
Reporting Structure: The Brand Manager Senior will report directly to the Nestlé Cereals Business Lead but work closely with a Junior Brand Manager.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential progression to a Brand Manager role for other Nestlé product categories or regions
- Opportunities to work on global projects and collaborate with international teams
- Access to Nestlé's learning and development programs to enhance skills and advance career
ASSUMPTION: This role provides a strong foundation for a career in brand management within the FMCG industry, with opportunities for growth and development within Nestlé or other companies.
🌍 Location & Work Environment
Office Type: Nestlé's Linda-a-Velha office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Linda-a-Velha, Portugal
Geographic Context:
- Linda-a-Velha is a suburb of Lisbon, Portugal's capital city, offering a mix of urban and suburban living
- The region has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Portugal is known for its rich culture, history, and natural beauty, with numerous attractions and activities nearby
Work Schedule: The work schedule is typically Monday to Friday, with flexibility for specific projects or events
ASSUMPTION: The Linda-a-Velha office provides a dynamic and engaging work environment, with easy access to the vibrant culture and attractions of Lisbon.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Brand management experience and achievements
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of successful brand campaigns or initiatives you've led
- Research Nestlé's brand portfolio and be prepared to discuss how you would approach managing specific brands
ATS Keywords: Brand Management, Marketing Strategy, Media Planning, Innovation Development, Analytical Skills, Communication Skills, Budget Management, Team Coordination, Coaching, Dynamic Thinking, Creative Thinking, Result Focus, Listening Skills, Influence Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong brand management experience and a strategic mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Design and presentation tools (e.g., Adobe Creative Suite, Prezi)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Dynamic and innovative
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and external agencies?
- Do you have a strong sense of accountability and a results-driven mindset?
ASSUMPTION: Candidates who align with Nestlé's values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple brands with varying market positions and consumer targets
- Balancing global brand guidelines with local market needs and preferences
- Working with tight deadlines and competing priorities
- Adapting to a large, multinational corporate environment
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective collaboration with cross-functional teams.
📈 Similar Roles Comparison
- This role is similar to other Brand Manager positions within the FMCG industry, with a focus on managing multiple brands and driving brand success
- Compared to other roles within Nestlé, this position offers a unique opportunity to manage a portfolio of Kids and Teens brands within the breakfast cereals category
- Career progression may involve moving into a Brand Manager role for other Nestlé product categories or regions, or taking on a more senior role within the brand management function
ASSUMPTION: This role provides a strong foundation for a career in brand management within the FMCG industry, with opportunities for growth and development within Nestlé or other companies.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product within the Kids or Teens brand portfolio
- Conducting market research to identify trends and opportunities for brand growth and innovation
- Collaborating with cross-functional teams to develop and implement a packaging redesign for a brand within the portfolio
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Brand Manager Senior role, requiring a mix of analytical, creative, and collaborative skills.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio and its market positioning within the breakfast cereals category?
- How does this role collaborate with other functions within Nestlé, such as R&D, sales, and supply chain?
- What opportunities are there for professional growth and development within this role and within Nestlé?
- How does Nestlé support work-life balance for its employees?
- What is the typical career path for a Brand Manager within Nestlé?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of successful brand campaigns or initiatives you've led
- Research Nestlé's brand portfolio and be prepared to discuss how you would approach managing specific brands
- Follow up with the Nestlé recruitment team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
