Brand Manager - Sofia, Bulgaria

📌 Core Information

🔹 Job Title: Brand Manager - Sofia, Bulgaria

🔹 Company: P&G Global

🔹 Location: Sofia, Sofia-Grad, Bulgaria

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Recent Grads/Entry Level (Job Segmentation)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans to drive brand growth
• Collaborating with cross-functional teams to identify consumer, shopper, and customer insights
• Leading new product launches and evaluating brand performance
• Working in a dynamic and respectful work environment with competitive salary and benefits package

ASSUMPTION: This role requires a strategic and analytical mindset, strong communication skills, and the ability to drive innovation and brand growth.

📋 Key Responsibilities

✅ Develop and execute marketing plans to drive brand growth

✅ Collaborate with cross-functional teams to identify consumer, shopper, and customer insights

✅ Lead new product launches and evaluate brand performance

✅ Drive innovation and brand growth through strategic thinking and fearless leadership

✅ Engage with multi-disciplinary teams to develop top strategies for brand success

ASSUMPION: The Brand Manager is responsible for making sure P&G wins with consumers' preferences in each of the following areas: when they learn about the product, when they choose to buy the product, and when they use the product at home.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, or a related field

Experience: Recent graduates or entry-level candidates with a passion for Brand Management

Required Skills:

• Excellent visionary, strategic, and fearless leadership skills
• Strategic and analytical thinking
• Ability to drive innovation and brand growth
• Strong communication and teamwork abilities
• Good command of the English language

Preferred Skills:

• Experience in the consumer goods industry
• Familiarity with consumer goods marketing and sales processes

ASSUMPTION: Candidates should have a strong academic record and demonstrate a passion for Brand Management. Relevant internship experience would be an asset.

💰 Compensation & Benefits

Salary Range: Competitive salary based on industry standards for entry-level Brand Management roles in Sofia, Bulgaria (€2,500 - €3,500 gross per month, depending on experience and qualifications)

Benefits:

• Competitive salary and benefits package
• Continuous coaching and mentoring
• Dynamic and respectful work environment
• Opportunities for career growth and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 10,000+ employees

Founded: 1837

Company Description:

• P&G was founded over 180 years ago as a simple soap and candle company
• Today, it’s the world’s largest consumer goods company and home to iconic, trusted brands
• P&G aims to deliver a superior consumer experience and employee value equation

Company Specialties:

• Consumer Goods
• Marketing and Advertising

Company Website: http://www.pg.com

ASSUMPTION: P&G offers a dynamic and innovative work environment with opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: Reports directly to the Brand Manager or Marketing Director

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to Senior Brand Manager, Marketing Manager, or other leadership roles
• Opportunities to work on multiple brands and categories
• possibility to gain international experience through assignments in other countries

ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-profile brands.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work areas

Office Location(s): Sofia, Bulgaria

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
• The city offers a mix of historical architecture and modern amenities
• Sofia has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexibility for working from home occasionally

ASSUMPTION: Sofia offers a vibrant cultural scene, with numerous museums, galleries, and historical sites. The city also has a thriving nightlife and culinary scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with the Brand Manager or Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with P&G values
• Ability to work in a team and collaborate with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive innovation
• Research P&G's brand portfolio and be prepared to discuss your favorite brands and their marketing strategies

ATS Keywords: Brand Management, Marketing, Strategic Thinking, Analytical Skills, Leadership, Communication, Teamwork, Innovation, Consumer Goods, P&G

ASSUMPTION: The interview process at P&G is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and category being managed.

👔 Cultural Fit Considerations

Company Values:

• Integrity, Responsibility, Fairness, and Trust
• Diversity and Inclusion
• Collaboration and Teamwork
• Continuous Learning and Improvement

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Results-driven and focused on delivering superior consumer experiences
• Open and transparent communication

Self-Assessment Questions:

• How do you align with P&G's values, and can you provide an example of how you've demonstrated these values in a previous role or project?
• How do you approach working in a team, and can you describe a time when you had to collaborate with diverse stakeholders to achieve a common goal?
• How do you stay up-to-date with industry trends and consumer behavior, and how do you incorporate this knowledge into your work?

ASSUMPTION: P&G values diversity, inclusion, and collaboration, and seeks candidates who can thrive in a dynamic and innovative work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Dealing with ambiguity and changing market conditions
• Navigating a large, global organization with complex reporting structures

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Brand Manager vs. Marketing Manager: Brand Manager focuses more on brand strategy and positioning, while Marketing Manager oversees the tactical execution of marketing campaigns
• Brand Manager vs. Product Manager: Brand Manager focuses on the brand's image and marketing strategy, while Product Manager is responsible for the product's development, launch, and lifecycle management
• Career progression: Brand Manager can progress to Senior Brand Manager, Marketing Manager, or other leadership roles, with the potential to gain international experience through assignments in other countries

ASSUMPTION: The Brand Manager role at P&G offers a unique opportunity to work on iconic brands and drive their success through strategic thinking and innovation.

📝 Sample Projects

• Developing a marketing plan to launch a new product line for an existing brand
• Conducting consumer research to identify insights and trends in the market
• Collaborating with cross-functional teams to create and execute a successful marketing campaign

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Brand Manager role at P&G.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and brand management strategy for the brand or category?
• What opportunities are there for professional development and growth within the role and the organization?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive innovation
• Research P&G's brand portfolio and be prepared to discuss your favorite brands and their marketing strategies
• Follow up with the hiring manager one week after your interview to express your interest in the role and ask about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.