📌 Core Information
🔹 Job Title: Brand Manager, South Africa - Jack Daniel's
🔹 Company: Brown-Forman
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand building for the Jack Daniel’s Family of Brands across Southern Africa
- Driving volume, value, and brand health metric growth for the Jack Daniel’s portfolio
- Collaborating with partners to deliver effective marketing strategies and activities
- Managing brand strategy, portfolio development, and pricing strategy
ASSUMPTION: This role requires a strategic thinker with strong collaboration skills, a deep understanding of consumer insights, and the ability to manage multiple brands and markets.
📋 Key Responsibilities
✅ Lead brand strategy for the Jack Daniel’s Family of Brands in South Africa, ensuring alignment with global brand strategies
✅ Develop and implement marketing plans to drive brand growth and market share
✅ Manage portfolio development and pricing strategy for the Jack Daniel’s Family of Brands
✅ Collaborate with regional marketing manager, area manager, and distributor partners to ensure synergy between brand plans, country plans, and commercial activities
✅ Manage agency relationships to deliver effective and efficient marketing services
✅ Monitor and evaluate marketing activities, competitor performance, and category trends to inform decision-making
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to ensure successful brand growth and market performance.
🎯 Required Qualifications
Education: Honors Degree (NQF 8) in Business, Marketing, or similar discipline
Experience: 6-8 years of consumer brand management experience, preferably in the FMCG or alcoholic beverage industry
Required Skills:
- Strategic thinking and planning
- Consumer insights and market analysis
- Project management and execution
- Agency management and collaboration
- Financial acumen and understanding of P&Ls
- Data analysis and evaluation
- Communication and stakeholder management
Preferred Skills:
- Experience working on global brands and with global brand teams
- Experience working across multiple markets
ASSUMPTION: Candidates with a strong background in brand management, a deep understanding of consumer insights, and experience working with global brands will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Brand Manager in the Beverage Manufacturing industry in South Africa is between ZAR 700,000 and ZAR 1,200,000 per year. This role may fall within this range based on experience and qualifications.
Benefits:
- Total Rewards package, including equitable pay structures and premium employee experience
- Premium benefits that reflect company values and meet the needs of a diverse workforce
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary and benefits are competitive and in line with industry standards for a role of this level and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Brown-Forman is a leading global premium spirits company with a portfolio of brands including Jack Daniel’s, Woodford Reserve, and Herradura.
Company Size: 5,001-10,000 employees. As a large company, Brown-Forman offers opportunities for career growth and development.
Founded: 1870. Brown-Forman has a rich history and a strong brand portfolio, providing a stable and established work environment.
Company Description:
- Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years
- Responsibly upholds the founding promise of “Nothing Better in the Market”
- Offers a premium employee experience with a range of benefits that reflect company values
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong brand portfolio and a commitment to responsible business practices.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced brand managers looking to take on a leadership role in brand strategy and management.
Reporting Structure: The Brand Manager reports directly to the Regional Marketing Manager and collaborates with the Area Manager and distributor partners.
Work Arrangement: On-site, with the possibility of occasional travel to other Southern African markets.
Growth Opportunities:
- Potential for career progression within the Brown-Forman organization
- Opportunities to work on global brands and with global brand teams
- Chance to gain experience working across multiple markets
ASSUMPTION: This role offers opportunities for career growth and development within the company and the broader beverage industry.
🌍 Location & Work Environment
Office Type: Corporate office environment in Cape Town, South Africa
Office Location(s): 850 Dixie Hwy, Louisville, KY 40210, US (headquarters); Cape Town, South Africa (regional office)
Geographic Context:
- Cape Town is the second-largest city in South Africa and the capital of the Western Cape province
- Known for its natural beauty, vibrant culture, and diverse communities
- Offers a high quality of life with a range of amenities and recreational opportunities
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment is collaborative and inclusive, with a focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the regional marketing manager and area manager
- Final interview with the regional director or global brand team
Key Assessment Areas:
- Brand management skills and experience
- Strategic thinking and planning abilities
- Consumer insights and market analysis skills
- Communication and stakeholder management skills
- Financial acumen and understanding of P&Ls
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or projects you have led
- Research the Jack Daniel’s brand and Brown-Forman company culture to demonstrate your fit for the role
ATS Keywords: Brand Management, Strategic Thinking, Consumer Insights, Market Analysis, Project Management, Agency Management, Measurement and Evaluation, Communication, Team Leadership, Portfolio Development, Pricing Strategy, Competitor Analysis, Marketing Strategy
ASSUMPTION: The application process is competitive, and candidates with relevant brand management experience and a strong understanding of consumer insights will be most successful.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Tableau, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Consumer research and data analysis tools (e.g., SurveyMonkey, SPSS, R)
ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Winning for Consumers and Customers
Work Style:
- Collaborative and inclusive
- Data-driven and strategic
- Focused on delivering results and driving brand growth
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth and market share in a competitive environment?
- Are you comfortable working with global brand teams and managing multiple markets?
- Do you have strong communication and stakeholder management skills?
ASSUMPTION: Candidates who align with Brown-Forman’s company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple brands and markets simultaneously
- Working with global brand teams and navigating global brand strategies
- Monitoring and evaluating marketing activities and competitor performance in a dynamic and competitive market
- Balancing strategic thinking and planning with day-to-day execution and implementation
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and a high level of attention to detail.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Regional Brand Manager position in the beverage or FMCG industry
- However, this role focuses specifically on the Jack Daniel’s Family of Brands and requires experience working with global brand teams
- Career progression opportunities may include moving into a global brand management role or taking on additional market responsibilities
ASSUMPTION: This role offers unique opportunities to work with global brands and gain experience working across multiple markets.
📝 Sample Projects
- Developing and implementing a marketing plan to drive brand growth and market share for the Jack Daniel’s Family of Brands in South Africa
- Conducting consumer research and market analysis to inform brand strategy and marketing activities
- Managing the pricing strategy for the Jack Daniel’s Family of Brands in South Africa, ensuring compliance with global guidance
ASSUMPTION: These projects are representative of the types of initiatives the Brand Manager will lead to drive brand growth and market performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the global brand team and regional marketing manager?
- What opportunities are there for career growth and development within the company?
- How does Brown-Forman support work-life balance for employees in this role?
- What are the key challenges facing the Jack Daniel’s Family of Brands in the South African market, and how can this role address them?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or projects you have led
- Research the Jack Daniel’s brand and Brown-Forman company culture to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
