Brand Manager - Superfood (m/w/d)

📌 Core Information

🔹 Job Title: Brand Manager - Superfood (m/w/d)

🔹 Company: benchmarkets GmbH

🔹 Location: Dresden, Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Internet Publishing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing a new brand in the functional food sector from scratch
• Implementing data-driven growth strategies to establish the brand
• Coordinating marketing activities across various channels
• Managing external partners such as agencies, freelancers, and production facilities

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a significant impact on the brand's success. Candidates should be comfortable working independently and making data-driven decisions.

📋 Key Responsibilities

✅ Develop and implement brand strategy with strategic partners

✅ Conduct market analysis and identify trends to inform brand positioning

✅ Understand and engage with target customer personas and groups

✅ Develop products from initial idea to market launch

✅ Create and execute D2C growth strategies, including performance and influencer marketing

✅ Coordinate and manage external partners, such as agencies and production facilities

✅ Regularly report on KPIs and engage in strategic sparring with the founders

✅ Ensure the brand reflects the company's vision and values, with a focus on sustainability

✅ Take full responsibility for the brand's success and growth

ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and analytical skills. Candidates should be comfortable working in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven success in brand development and online sales channels

Required Skills:

• Proactive and reflective problem-solving approach
• Strong analytical mindset and data-driven decision-making skills
• Excellent communication and coordination skills
• Entrepreneurial thinking and a goal-oriented leadership style
• Fluency in German (verbal and written)

Preferred Skills:

• Experience in the food industry

ASSUMPTION: Given the nature of the role, candidates should have a strong background in brand development and online sales channels. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Flexible working hours
• Team lunch and events
• Modern office with adjustable desks and equipment of choice
• Hybrid work arrangement (2 days on-site, 3 days remote)
• Unrestricted employment contract

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: benchmarkets operates in the internet publishing sector, focusing on developing and marketing innovative food products.

Company Size: benchmarkets is a small company with 2-10 employees, offering a dynamic and agile work environment.

Founded: benchmarkets was founded in 2020, with a mission to provide high-quality, customer-centric products.

Company Description:

• benchmarkets offers products under its own brands on German marketplaces
• The company manages every process step in-house, from initial idea to marketing on online platforms
• benchmarkets aims to create happy customers, integrate top marketing systems, and have fun on its journey

Company Specialties:

• Product development for consumer goods
• Amazon sales
• Customer-centric products

Company Website: https://www.benchmarkets.de

ASSUMPTION: benchmarkets is a young, growing company with a strong focus on innovation and customer satisfaction. Candidates should be comfortable working in a fast-paced, dynamic environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager reports directly to the founders of the company.

Work Arrangement: This role follows a hybrid work arrangement, with 2 days on-site and 3 days remote per week.

Growth Opportunities:

• As a small company, benchmarkets offers ample opportunities for professional growth and development
• Candidates can expect to take on significant responsibility and have a direct impact on the brand's success
• The company's founders have extensive founding experience, providing valuable mentorship opportunities

ASSUMPTION: Given the company's size and growth trajectory, candidates can expect a high degree of responsibility and opportunities for professional development.

🌍 Location & Work Environment

Office Type: Modern office with adjustable desks and equipment of choice

Office Location(s): Alaunstraße 9, Dresden, Saxony, Germany

Geographic Context:

• Dresden is the capital of Saxony, offering a high quality of life and a vibrant cultural scene
• The office is centrally located near the Postplatz, with easy access to public transportation
• The company offers a healthy mix of remote work and on-site presence, promoting work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The office environment is designed to be modern, comfortable, and conducive to productivity. The location offers a high quality of life and easy access to amenities.

💼 Interview & Application Insights

Typical Process:

• Initial screening via WhatsApp, email, or direct application
• Phone or video call to discuss the role and company culture
• On-site or virtual interview with the founders to assess cultural fit and skills

Key Assessment Areas:

• Brand development and strategy
• Data analysis and decision-making skills
• Communication and coordination skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Be prepared to discuss your approach to brand development and data-driven decision-making
• Demonstrate your enthusiasm for the role and the company's mission

ATS Keywords: Brand strategy, market analysis, product development, D2C strategies, marketing activities, KPI reporting, partner coordination, data-driven decision-making, German language proficiency

ASSUMPTION: The application process is designed to be streamlined and efficient, with a focus on assessing cultural fit and skills. Candidates should be prepared to discuss their approach to brand development and data-driven decision-making.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Passion for the work and the brand
• Customer-centric approach
• Collaboration and teamwork

Work Style:

• Autonomous and self-driven
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a passion for brand development and a strong entrepreneurial spirit?
• Are you comfortable working independently and making data-driven decisions?
• Do you thrive in a dynamic, fast-paced environment and enjoy collaborating with a team?

ASSUMPTION: benchmarkets values candidates who are passionate, data-driven, and collaborative. Candidates should be comfortable working independently and making data-driven decisions.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and responsibility, which may be challenging for candidates with less experience
• The company is growing rapidly, which may present unique challenges and opportunities
• The hybrid work arrangement may require candidates to adapt to a new work-life balance
• The company's focus on innovation and customer satisfaction may demand high standards and expectations

ASSUMPTION: The role presents unique challenges and opportunities, requiring candidates to be adaptable, proactive, and data-driven.

📈 Similar Roles Comparison

• This role differs from traditional brand management positions in its focus on data-driven decision-making and the high degree of autonomy required
• In the functional food sector, candidates should expect a strong focus on innovation and customer satisfaction
• Career paths in brand management may vary depending on the company's size and growth trajectory

ASSUMPTION: This role offers a unique blend of autonomy, data-driven decision-making, and a strong focus on innovation and customer satisfaction.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new functional food product
• Conducting market analysis and identifying trends to inform brand positioning
• Managing external partners to ensure brand consistency and quality

ASSUMPTION: These sample projects are designed to give candidates a sense of the day-to-day responsibilities and challenges of the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand development and data-driven decision-making?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance and remote work?
• How does the company measure the success of its brands and marketing efforts?
• What are the biggest challenges facing the brand and the company, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the company after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.